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Marketing

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Marketing

  1. 1.
  2. 2. Signs<br />Most of the signs looked like they were printed straight off of a computer which looks not only cheap, but also unprofessional.<br />
  3. 3. Marquee<br />Cherish is somewhat hidden in a shopping center and most people have no idea where it is located. A good idea would be to put a large marquee alongside Southlake Boulevard.<br />
  4. 4. Entrances<br />Cherish has one main entrance which is good in this case because as soon as you walk in, you see the entire store.<br />
  5. 5. Window Displays<br />The window displays are very appealing because you can see the array of mannequins from a far distance.<br />
  6. 6. Type of Store <br />Layout Used<br />Cherish uses an Angular Layout in which the store’s products surround the checkout counter in the middle.<br />
  7. 7. Store’s Interior<br />Nice environment.<br />
  8. 8. Floor Covering<br />Throughout the store you will find yourself walking on boring, white ceramic tile. This seems cheap to the customer’s eye.<br />
  9. 9. Lighting<br />Cherish does an excellent lighting with the warehouse style lights along with lower lights above the clothes.<br />
  10. 10. Color<br />Although the store is not extremely bright, the shiny and jeweled clothing make up for this. <br />
  11. 11. Store Fixtures<br />Straight racks, gondola, round racks, tables, and display cases.<br />
  12. 12. Width of Aisles<br />As you make your way through the store, you’ll find yourself crammed in some areas. This makes it somewhat uncomfortable to browse.<br />
  13. 13. Type of Interior Display<br />Explanation of interior display was used –<br />
  14. 14. Conforming of the store’s interior to the overall effect<br />The store’s interior adding to the overall effect is presented well mostly because of the store’s fixtures display the products nicely.<br />

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