Grey Group is a large multinational marketing firm with offices in 96 countries. GreyKW is their expansion in Kitchener-Waterloo, located in the Communitech Hub, providing marketing services to startups. Grey has extensive experience working with Fortune 100 companies globally and seeks to build its regional presence by working with B2B companies through strategic and creative initiatives to deliver famously effective campaigns.
From Good to Great: Smart strategies for successful creative campaignsShannon Flowerday
What makes a campaign really great—even remarkable—and what it takes to get there. A look at some successful campaigns across all mediums, discuss what we can learn from them, and then review the creative process to get there.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
From Good to Great: Smart strategies for successful creative campaignsShannon Flowerday
What makes a campaign really great—even remarkable—and what it takes to get there. A look at some successful campaigns across all mediums, discuss what we can learn from them, and then review the creative process to get there.
The briefing document to our two week Create Meaning program in cooperation with the Miami Ad School.
All results will be published on createmeaning.com
Feel free to follow-up Q&A on twitter @createmeaning.com or our blog.
How to kill a creative process : An Advertising guide on managing creativity Maurice C. Ugwonoh
With the snap-like emergence of mobile technology and social media proliferation, advertising practitioners and marketers alike are experienceing a compression of the traditional approach to managing creativity.
This short guide reappraises the effective and effecient processes to creativity in the age of Mobile.
An insider's view of creative agency - principles, agency roles, big ideas, brainstorming, beliefs.
Part of Saatchi Circle - online advertising academy - http://in.thecamp.me/camp/Saatchi-Circle/4Z2SvK0B/campcollections
* ad agency self-promos are used in the presentation
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
The power-point presentation is a summary of a HBR article on creativity in advertising. It also demonstrates its relation to theory from the book "Introduction to marketing management " by Philip Kotler and advertisements supporting the theory. Be sure to view this with good internet facility. It is 130 MB in size and contains few video commercials.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
My first brand strategy tool which covers end to end the brand development spectrum but focuses more on the practical day to day side of branding in a more strategic way. It is less about how brands are developed and more about how brands need to be managed
Marketing to the Continuously Connected ConsumerStrongView
Are you marketing in the now? Sounds New Age, but it’s what consumers expect of the brands they love. Marketers are constantly seeking the perfect time and place to reach their customers, yet they keep coming up against the same hurdle: each customer has a different perfect time and channel, and it’s continuously changing. Today’s tools and technologies let marketers harness customer context and personalize offers on an individual basis to meet customer expectations and maximize campaign results.
Watch this webinar now to learn how to upgrade your marketing campaigns to meet escalating consumer expectations and bring your marketing into the now.
* How consumer expectation is driving a new era of customer experience
* Techniques for identifying your customers’ expectations and their context
* Strategies for engaging consumers with a unified experience
* Real-life examples from brands that are leading the charge
navigating success - digital marketing agency in gurgaon.pptxDigital Upward
digital upward, a leading digital marketing agency in gurgaon, is your partner in success. with a commitment to excellence, we specialize in delivering innovative and result-oriented digital marketing solutions.
How to kill a creative process : An Advertising guide on managing creativity Maurice C. Ugwonoh
With the snap-like emergence of mobile technology and social media proliferation, advertising practitioners and marketers alike are experienceing a compression of the traditional approach to managing creativity.
This short guide reappraises the effective and effecient processes to creativity in the age of Mobile.
An insider's view of creative agency - principles, agency roles, big ideas, brainstorming, beliefs.
Part of Saatchi Circle - online advertising academy - http://in.thecamp.me/camp/Saatchi-Circle/4Z2SvK0B/campcollections
* ad agency self-promos are used in the presentation
Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia Planning and Propagation Planning. Griffin will also cover the deliverables for each form of planning and creative examples that have leveraged the various processes.
The power-point presentation is a summary of a HBR article on creativity in advertising. It also demonstrates its relation to theory from the book "Introduction to marketing management " by Philip Kotler and advertisements supporting the theory. Be sure to view this with good internet facility. It is 130 MB in size and contains few video commercials.
Brand Box 1 - Know Your Business - The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 1 - Know Your Business 2. Credits 3. Contents 4. Introduction 5. Introduction 6. The Authors 7. Who do they work for? 8. How To 9. User's Guide 10. Actions from insights 11. An apology 12. Getting started 13. Familiarity exercises 14. Flip flop 15. Raw creativity 16. Infinity stairs 17. Necker cube 18. Are you sure of what you see? 19. Are you sure cont... 20. Are you sure cont... 21. Actions from insights 22. Let's get started 23. A bit about brands 24. What is a brand 25. A brand is more than just the product 26. Apple 27. Brands are like clothes hooks 28. Why brand building is so important 29. Brand building 30. Why bother? 31. Commitment beyond belief 32. Lovemark theory 33. Why do people need brands 34. 5 Ways brands can influence consumers 35. Identical products seeming different 36. Positive expectations 37. Inspire loyalty 38. Influence the price 39. The bad news 40. What are some brands in your world 40. So how do I build a brand? 41. Brand Roles 42. Roles cont... 43. Roles cont... 44.Glossary of terms 45. Brand Experience 46. What does brand experience mean 47. Functional benefits 48. Emotional benefits 49. Experience: Functional and emotional 50. Positioning and value propositions 51. Welcome to jargon land! 52. Features, value propositions and positioning 53. Features, benefits and Implications 54. How do you provide value 55. Value proposition 56. What do you do with value propositions 57. Example: Impulse 58. Example: Jaguar 59. Positioning: The battle for your mind 60. Brand Identity and positioning 61. The battle for the mind 62. Effective positioning 63. Positioning principles 64. Positioning: USP and ESP 65. USP: What is it? 66. ESP: What is it? 67. Example: Kleenex 68. Positioning: How is it done? 69. Developing a brand position 70. Positioning principles 71. Positioning: Work over time 72. BMW Case study 73. BMW The ultimate driving machine 74. Be relevant 75. Challenger brands 76. Positioning as a challenger brand 77. Positioning as a challenger brand 78. Positioning traps 79. Positioning pitfalls 80. Repositioning 81. Minds are hard to change 82. Brand Archetypes 83. Brand Archetypes 84. Brand Archetypes 85. The 12 archetypes 86. The 12 cont... 87. The 12 cont... 88. Brand Archetypes 89. Brand Archetypes 90. 3-Step tool to finding your archetype 91. 3- Step tool cont... 92. An archetype example 93. Additional archetypes 94. Additional archetypes 95. What do I do with my archetype 96. Naming brands 97. Names names names 98. The power of the name 99. The ear and the eye 100. How the ear failed 101. So how do you choose a good name 102. Give a dog a good name 103. Brand protection and strength 104. Protecting your value 105. Real brand value 106. Brand strength 107. Value to customers 108. Short term benefit and long term risk 109. Brand extensions 110. How strong is my brand 111. Leveraging your brand 112. Types of extensions ...
This slide gives the detail analysis that a company perform on some well establish dimensions for using creativity in advertising for mor effectiveness
My first brand strategy tool which covers end to end the brand development spectrum but focuses more on the practical day to day side of branding in a more strategic way. It is less about how brands are developed and more about how brands need to be managed
Marketing to the Continuously Connected ConsumerStrongView
Are you marketing in the now? Sounds New Age, but it’s what consumers expect of the brands they love. Marketers are constantly seeking the perfect time and place to reach their customers, yet they keep coming up against the same hurdle: each customer has a different perfect time and channel, and it’s continuously changing. Today’s tools and technologies let marketers harness customer context and personalize offers on an individual basis to meet customer expectations and maximize campaign results.
Watch this webinar now to learn how to upgrade your marketing campaigns to meet escalating consumer expectations and bring your marketing into the now.
* How consumer expectation is driving a new era of customer experience
* Techniques for identifying your customers’ expectations and their context
* Strategies for engaging consumers with a unified experience
* Real-life examples from brands that are leading the charge
navigating success - digital marketing agency in gurgaon.pptxDigital Upward
digital upward, a leading digital marketing agency in gurgaon, is your partner in success. with a commitment to excellence, we specialize in delivering innovative and result-oriented digital marketing solutions.
WISDOM AGENCY is a strategic marketing agency that combines branding, marketing, and digital technology to help our clients grow more effectively.
With combined expertise, Wisdom Agency have been able to create a growth solution of our own to stand out from the crowded marketplace. With a compact team of specialists, Wisdom is specially designed to work efficiently with middle-sized businesses assisting clients to reach business goals by excellency of strategy and execution.
Wisdom Agency is a strategic marketing agency that combines branding and modern communications to build and execute long-term marketing plan for our clients. With a profound understanding of strategy, Wisdom Agency have been able to seamlessly blend this expertise to create a unique service of our own to stand out from the crowded marketplace. Moreover, Wisdom Agency is a certified partner of HubSpot to consult, build and manage inbound marketing.
Sigma9 is one of the Best Digital Marketing Company in India & we believe in delivering more than the services charge. Our professional team can help in SEO Services, Website development services, Social Media Marketing services, PPC Services, Video Marketing Services, Social Media Optimization etc.
Roadshows, Brand Activation's, Conferences & Seminars, Exhibitions & Trade Fairs, Entertainment Evenings, Live Concerts, Branding & Merchandising. Managing Events & Brand Activation at Pan India.
ALL OUR WORK IS GUARANTEED. We offer you a full money back guarantee on our work to ensure you are certain that we are the right solution for you.
WE HAVE EXPERIENCE WITH FIRMS LIKE YOURS. We have direct experience in an enormity of industry categories alongside the most successful brands online.
Since 2003, we have created over 3150 successful campaigns, in over 91 unique industry categories, and generated billions in sales for our clients. Every one of our campaigns is recorded in our methodology data files and delivers certainty on what strategies and tactics drive specific results for each vertical.
Information on how we can help you market your business to build market share and profitability, enter new markets and bring new products and services to market.
Markable Solutions is a B2B marketing solutions company reaching over 100,000 industry decision makers. We are very effective in targeted email marketing, white paper syndication and tele-follow up lead generation campaigns.
Canz Marketing (Where Growth Accelerates)
We created CANZ Marketing, a Digital Marketing Company, for one sole purpose: Making our clients happy, and their bank accounts happier.
We are a team with a passion for creating an “ outstanding reaching experience. Believing in solid research and a tailored strategy that can serve branding, concepts, designs, content , campaigns and primary objectives to boost your brand. Exceeding our client's expectations by creating innovative, creative sway and ROI to deliver desired and measurable results.
We are a team with a passion for creating an “ outstanding reaching experience. Believing in solid
research and a tailored strategy that can serve branding, concepts, designs, content ,campaigns and primary objectives to boost your brand. Exceeding our client's expectations by creating innovative, creative sway and ROI to deliver desired and measurable results.
2. Grey Group is:
• a multinational full service marketing company
• offices in 96 countries, operating in 154 cities
• working with ¼ of Fortune 100 companies
GreyKW is:
• local expansion of our Canadian offices
• located in The Communitech Hub: Digital Media & Mobile Accelerator
− marketing service provider to the startups within the Hub
• ready to make your campaigns FAMOUS AND EFFECTIVE
Who is Grey?
Globally, we are VERY BIG!
Regionally we are driven to build our
name by working with B2B focused
companies who will benefit from our
results-driven initiatives.
3. Grey is Full Service
At Grey we believe big ideas
accelerate brand fame and campaign
success – a catalyst for change to
become Famously Effective.
Through a strategic and creative
process we find the big ideas that will
deliver the most effective
communications strategy. Big ideas
that are smarter but not more
expensive. Grey knows big ideas. We
know how to turn them into reality.
Lea
Lead
Lead
Generation
Social
Media
Media Planning
& Buying
Direct
Marketing
& CRM
Strategic Planning
& Research
Production
Services
Data Analytics
& Modeling
Brand
Advertising
Grassroots
Marketing
Digital
Services
Lea
Lea
Lea
4. Grey has extensive experience
Backed by an impeccable track record
across the globe, Grey prides itself as
being Famously Effective since 1917.
It is this ideology of achieving fame,
success and sales for our clients that
forms our mission and culture.
5. Beth Cotter, Business Director
The Communitech Hub
Digital Media and Mobile Accelerator
151 Charles St. West
Kitchener, ON N2G 1H6
p. 519-804-2305
c. 519-591-8165
Beth.Cotter@GreyCanada.com
twitter: @greykw
http://www.greycanada.com
Now you know a little bit more about Grey,
I’d like to learn more about your business.
Let me know when we can connect over
coffee. I deliver.