1. The document discusses the stages of creativity as outlined by Henri Poincaré: preparation, incubation, and illumination. 2. It describes research showing that logical/formal thinking is associated with the left side of the brain during preparation, while weak associations during incubation are associated with the right side of the brain. 3. Blogging can influence creative thinking by providing variety of information to prepare with and encouraging lateral/free thinking to incubate through writing at different times/in different styles.

1. Blogging and Creativity Nature Blogging Conference 2008 Royal Institution Clare Dudman

2. Henri Poincar é (1854-1912)

3. Strong coffee!

4. Hooked atoms

5. Preparation: hooked atoms let fly!

6. Impasse

7. Incubation: atoms keep flying

8. Illumination

9. Wider apart the better…

10. Stage 1:Preparation leading to impasse…

11. Stage 2: Incubation leading to Illumination

12. Mark Jung-Beeman Associate Professor at the North Western University, Illinois

13. Compound Remote Associate (CRA) problem. Think of a word that pairs with each of the following words: cross, rain, tie

14. 1. Type, ghost, screen. 2. Office, mail, bird. 3. Stone, mile, iron. 4. Tooth, potato, heart 5. Catcher, food, hot.

15. Trial and error - formal thinking strategy

16. Insight or Illumination

17. Stage 1:Left hand side: logical thinking= preparation

18. Stage 2: Impasse. Frontal lobe switches sides.

19. Stage 3: weak associations on right side of brain: Incubation

20. Stage 4: Insight - activity in the right hand side of brain…

22. For creativity use both sides of brain…left then right.

23. How can blogging influence creative thinking?

24. Blogging and Preparation Stage

25. Different cultures

26. Different disabilities - mental and physical

27. Different specialists

28. Intimate www.zoology.ubc.ca/~redfield/who.html

29. Democratic

30. Up-to-the-minute usefulchem.wikispaces.com/

31. Free speech

32. Blogging and theIncubation Stage

33. Lateral thinking/free-association

34. Night-time/24hour blogging

35. Writing in character

36. Games - guessing, crossword etc

37. Poetry, short stories… Fetid with winter's dead leaves, the soil, as it warms in spring, elbows out off its bed the split seed...’ (Kay Cook)

38. Competitions, stupid questions, art, pictures… … To write a story of exactly 101 words (not including title) written using words spelt exactly as you say them (e.g. I wint downt laik an got owt me buk. Twas gud buk. I cudnat stop reedin.) The theme is 'guilty pleasures'.

39. Jokes, captions…

40. Support

41. Teamwork

42. World-wide and unlimited

43. Preparation = variety of information coming in…

44. Incubation = thinking differently to produce information going out

45. Both together produce insight