The document discusses three key aspects of creativity: novelty, effectiveness, and ethicality. It defines creativity as a property of products, the psychological factors in creative people that allow them to produce novel products, and the environment's role in encouraging or limiting creativity. The document also examines different approaches to identifying creative people, including those who produce acclaimed works, those in occupations allowing some creativity, and unacclaimed but still novel behaviors.

1. CREATIVITY

2. THE 3 KEY ASPECTS
NOVELTY EFFECTIVENESS ETHICALITY
A creative product, course It works, in the sense that The term “creative” is not
of action or idea it achieves some end-rhis usually used to describe
necessarily departs from may be aesthetic , artistic selfish or destructive
the familiar. or spiritual. behavoir, crimes.

3. CREATIVITY AS CAUSE, EFFECT AND INTERACTION
CREATIVITY AS EFFECT: CREATIVE PRODUCTS
Creativity is a property of products, often material and tangible.
CREATIVITY AS CAUSE: CREATIVE PEOPLE
Creativity is a constellation of phychological factors within individual people
that gives them the capacity of potential to produce products with properties.
CREATIVITY AS INTERACTION: THE CONGENIAL ENVIRONMENT
Creativity is exposure to favourable, like tolerance, encouragement and
recognition, or unfovourable life circunstances

4. THE ACTIVE ROLE OF ENVIRONMENT
 The environment is not
simply a passive
recipient of whatever
creative people offer,
but itself determines
what kind of novelty is
produced.

5. IDENTIFYING CREATIVE PEOPLE
• It concentrates • This approach • The criterion
SUBLIME CREATIVITY
OCCUPATIONAL CREATIVITY
UNACCLAIMEND BEHAVIOUR
on people who intents to of creativity
have already study people in can be set
produced occupations in lower by
highly which they are concentrating
acclaimed not highly on humble
products involved with activities that
especially in creativity, but none the less
arts and with a chance produce
science. to let them be novelty.
involved.