The presentation aims to communicate ideas that stick with the audience through simplicity, unexpectedness, concreteness, credibility, emotions, and stories. The acronym SUCCESS outlines six principles for sticky ideas. Examples like proverbs are used to demonstrate communicating ideas in a memorable way.

1. Kristin Klein Jamie Grzebielucha Kristen Koppers Shawna Ferreira Stacey Gonzales Brad Pitt our presentation will STICK with you

2. Look at the following images…. Do you know the company’s motto?

8. The Kidney Heist

9. By: Chip Heath & Dan Heath

11. Six Principals of Sticky Ideas S implicity U nexpectedness C oncreteness C redibility E motions S tories SUCCESs

12. Why do some ideas stick? Find a way to communicate an idea, so people will listen and care!

14. Write down a proverb. Write out the meaning of the proverb.