The document discusses creativity and encourages the reader to believe in themselves and think differently. It emphasizes observing the world from different perspectives to find new possibilities. It advises connecting observations with knowledge, sharing ideas with peers through open exchange, and taking responsibility for one's actions while maintaining optimism in the creative process and critical thinking in evaluation.
The document discusses thinking "out of the box" and provides guidance on how to do so. It notes that while staying in the box feels safe, thinking outside the box is necessary to differentiate oneself and find undiscovered solutions. It suggests bringing in diverse information from different disciplines, building metaphors, and combining ideas in novel ways. There are no set directions outside the box, only opportunities to stimulate new ways of thinking by considering what is not commonly known or does not make sense.
Giovanni Corazza is a professor at the University of Bologna and founder of the Marconi Institute of Creativity. The institute's mission is the science of creative thinking, which involves thinking outside the box or from new perspectives. Thinking out of the box is necessary but difficult, and it requires being open-minded, looking for alternatives instead of final answers, and evaluating new ideas based on whether they solve problems. Stimulating environments and divergent information that is unusual, absurd or hard to believe can help encourage thinking outside the box.
An out-of-the-box approach involves thinking differently from the standard or usual way. It requires practicing divergent thinking by considering information that may seem irrelevant. While having new ideas can feel exciting at first, many struggle to find success after taking an unconventional approach due to fears of being alone or different. Long thinking, or considering ideas for a long time, can help build the self-confidence and motivation needed to stick with atypical decisions. Thinking outside the box is most valuable when it is necessary to progress in a slow situation or when personal dignity demands an exceptional solution. An environment that is creative and acknowledges atypical thinking can enhance one's ability to take risks.
Positive thoughts and taking action on goals are essential to achieving success. Success requires planning but also implementing plans through hard work and not giving up when facing challenges. It is important to learn from successful people and have confidence that continued effort will lead to achieving goals.
Creative thinking - How to get out of the box and generate ideas - a visual s...Sameer Mathur
The document discusses creative thinking and generating ideas that are outside the box. It outlines 4 essentials for out-of-the-box thinking: practice, knowing how to get out of the box, where to go once outside the box, and how to get back inside the box. It emphasizes divergent thinking first to generate many possibilities, followed by convergent thinking to evaluate ideas. It encourages allowing mistakes and new ideas, challenging assumptions, and creating environments where divergent thinking can occur.
A Power Point Presentation of a selection of Quotes to inspire your Creativity.
The 3D Street Art pics were taken from a forwarded email and from Google Image Search.
Category:
Thinking outside the box involves generating new ideas that diverge from conventional ways of thinking. It is necessary for innovation and allowing human society to progress. Our thinking becomes limited by boundaries in our minds formed by our genetics, environment, education and experiences. To think outside the box, we must expose ourselves to divergent information from different disciplines, make connections between unrelated fields, and tolerate mistakes. An environment that encourages risk-taking and allows failures is needed to foster out of the box thinking.
The document discusses creativity and encourages the reader to believe in themselves and think differently. It emphasizes observing the world from different perspectives to find new possibilities. It advises connecting observations with knowledge, sharing ideas with peers through open exchange, and taking responsibility for one's actions while maintaining optimism in the creative process and critical thinking in evaluation.
The document discusses thinking "out of the box" and provides guidance on how to do so. It notes that while staying in the box feels safe, thinking outside the box is necessary to differentiate oneself and find undiscovered solutions. It suggests bringing in diverse information from different disciplines, building metaphors, and combining ideas in novel ways. There are no set directions outside the box, only opportunities to stimulate new ways of thinking by considering what is not commonly known or does not make sense.
Giovanni Corazza is a professor at the University of Bologna and founder of the Marconi Institute of Creativity. The institute's mission is the science of creative thinking, which involves thinking outside the box or from new perspectives. Thinking out of the box is necessary but difficult, and it requires being open-minded, looking for alternatives instead of final answers, and evaluating new ideas based on whether they solve problems. Stimulating environments and divergent information that is unusual, absurd or hard to believe can help encourage thinking outside the box.
An out-of-the-box approach involves thinking differently from the standard or usual way. It requires practicing divergent thinking by considering information that may seem irrelevant. While having new ideas can feel exciting at first, many struggle to find success after taking an unconventional approach due to fears of being alone or different. Long thinking, or considering ideas for a long time, can help build the self-confidence and motivation needed to stick with atypical decisions. Thinking outside the box is most valuable when it is necessary to progress in a slow situation or when personal dignity demands an exceptional solution. An environment that is creative and acknowledges atypical thinking can enhance one's ability to take risks.
Positive thoughts and taking action on goals are essential to achieving success. Success requires planning but also implementing plans through hard work and not giving up when facing challenges. It is important to learn from successful people and have confidence that continued effort will lead to achieving goals.
Creative thinking - How to get out of the box and generate ideas - a visual s...Sameer Mathur
The document discusses creative thinking and generating ideas that are outside the box. It outlines 4 essentials for out-of-the-box thinking: practice, knowing how to get out of the box, where to go once outside the box, and how to get back inside the box. It emphasizes divergent thinking first to generate many possibilities, followed by convergent thinking to evaluate ideas. It encourages allowing mistakes and new ideas, challenging assumptions, and creating environments where divergent thinking can occur.
A Power Point Presentation of a selection of Quotes to inspire your Creativity.
The 3D Street Art pics were taken from a forwarded email and from Google Image Search.
Category:
Thinking outside the box involves generating new ideas that diverge from conventional ways of thinking. It is necessary for innovation and allowing human society to progress. Our thinking becomes limited by boundaries in our minds formed by our genetics, environment, education and experiences. To think outside the box, we must expose ourselves to divergent information from different disciplines, make connections between unrelated fields, and tolerate mistakes. An environment that encourages risk-taking and allows failures is needed to foster out of the box thinking.
The document discusses how to think outside the box. It recommends asking why we should think outside the box, which box we are referring to, and how, where, and when to go outside the box. Thinking outside the box is not a luxury but a necessity to distinguish ourselves. We need to expose ourselves to divergent information to cross the boundary in our minds between what we know and don't know. Once outside the box, there is no preset direction - we must resist the temptation to return to safety and instead value long thinking, being open-minded, and considering alternatives rather than a single right answer.
Creative thinking involves thinking outside the box by going beyond established boundaries and considering new, divergent ideas without immediate judgment. While venturing outside the box carries risks to reputation, long and open-minded thinking can lead to valuable new solutions or opportunities. When generating ideas, it is important to resist prematurely dismissing alternatives and instead evaluate how ideas match the original problem or could solve new problems. Creative thinking challenges assumptions and encourages taking risks to expand one's perspective.
This presentation discusses thinking outside the box and encourages creative thinking beyond established boundaries and norms. It notes that while people often say thinking outside the box is easy, it can actually be difficult. However, thinking creatively is necessary, not a luxury, to avoid having all information and ideas converge onto the same conclusions. The key is expanding one's boundaries of knowledge and allowing divergent information and long-term thinking, even if ideas seem absurd at first, in order to land on beautiful new solutions. Mistakes must be allowed and divergent thinking encouraged for true creative thought to occur.
The document provides 10 quotes about success from notable figures. The quotes discuss themes such as empowering yourself, thinking carefully before speaking, focusing laser-like on one idea, having confidence, persevering through challenges, taking initiative to make things happen, being open to opportunities, doing work you love, aligning thoughts and words with excellence, and thinking of yourself as a success.
Creative thinking - How to get out of the box?Sameer Mathur
This document discusses thinking outside the box and creativity. It argues that thinking outside the box is both easy but difficult, and it is necessary for humans to maintain their dignity. It provides guidance on why think outside the box (to prove yourself different), which box to think outside of (the boundaries of what is known), how to do it (through absurd or innovative ideas), where to go (value long-term thinking about new ideas), what to do there (assess new ideas), and when is the best time (when the environment allows for divergent information and new ideas). The document uses the example of a TEDx talk being held during halftime of a football match to illustrate thinking creatively outside normal constraints.
Creative thinking-getting out of the BoxSameer Mathur
thi presentation has been created on the conclusion of tedx talk by Giovanni Corazza on "creative thinkingGetting out of the Box".
This will help you in increasing your view, how great and unsayble things can be done by a moderate thinker by increasing their ability.
The document discusses the power of the mind and thinking. It provides many quotes and insights about how our thoughts shape our reality and destiny. We are what we think, and our minds have the power to create either heaven or hell for ourselves. The key ideas are that we must control our thoughts, think positively, and realize that our mental framework determines our experiences and outcomes in life.
The document discusses how to think outside the box. It notes that we often feel frustrated by innovative tasks because we are stuck inside a "box" of our existing knowledge and ways of thinking. To get outside this box, we must practice divergent thinking by seeking out different types of information beyond what we already know. Going outside the box is a necessity, not a luxury, because it allows for new ideas, which have value even if they do not lead to immediate solutions. The document provides tips on how to stimulate divergent thinking, such as considering alternatives rather than single answers, in order to get outside our mental boundaries.
This document encourages the reader to take time to develop a vision for themselves, stick to that vision, and let failure be a lesson rather than an end. It advises the reader to evaluate who they are, what they want to accomplish, and how they would feel if others interfered with their goals, concluding that no one would want to impose on another's ambitions.
Agile CULTUREcon Boston 2014: Opening Space - Unleashing Awesomeness Tricia Chirumbole
Welcome in emergence, make room for self-organization, invite your group, your community, and yourself to bring the best of yourselves to bear on the work that you do together. This is opening space. Allow energy to flow and people to self-organize based on the pull and the reward of where their passion and responsibility intersect - this is an open space way of being that allows for high engagement and high performance. There are many "types" of space to open and ways to open space. Learn some lessons from the worlds of ecstatic dance, improv comedy, a suicide hotline, and open space technology style corporate engagements for ways that you can play with opening space.
What are the traits that our students need to be successful in a 21st century world. Come explore the habits and behaviors that our students already have and need to build upon.
Adopting agile can cause quite a lot of turmoil depending on how organisations are setup. It’s something some experts in cultural transformation call Liminality, the quality of ambiguity or disorientation that happens in the middle stage of a ritual. This process, as we know, causes fear, panic, depression and even some some neuroses.
As Coaches or anyone in a position to coach, we want to help everyone transition this phase without much of those issues, so we need to understand what causes liminality and how to work in the liminal space.
The document discusses getting out of one's comfort zone or "box" and thinking divergently. It notes that being inside the box allows one to feel safe but limits new ideas. To access new ideas, one must take risks by getting outside the box. This involves accessing divergent information that may seem absurd but can take us in new directions. Once outside the box, we should look for connections between new and old ideas to generate new value and solutions. Thinking divergently involves being open-minded, looking at alternatives rather than just correct answers, allowing irrelevant information, and combining ideas across disciplines.
This document discusses thinking outside the box. It means thinking differently or unconventionally from a new perspective. Critical thinking is key to thinking outside the box, which includes skills like understanding logical connections between ideas, identifying and evaluating arguments, and solving problems systematically. Thinking outside the box benefits individuals by making them more proactive, innovative, and respected, motivating further innovations. The document also includes some puzzles as examples.
This document discusses out-of-the-box thinking. It defines out-of-the-box thinking as thinking differently or unconventionally to solve problems. It notes that out-of-the-box thinkers are also called critical thinkers. The document outlines some misconceptions about who can think outside the box, and provides steps like daydreaming, changing routines, and listening to others to encourage out-of-the-box thinking. It closes by paraphrasing Shakespeare's question "to think or not to think" and encourages the reader to think outside established ways of thinking to be truly innovative.
Giovanni Corazza shared ways to think creatively by answering questions like why, which, how, and when to think outside the box. He explained that one must think within the boundaries of the brain, but look inside for great ideas. To get outside the box, add something different or spicy and resist the temptation to go back in. Experimenting with different ideas and quickly jumping outside the box can provide more insights than a lifetime of standard thinking.
The document presents a character building class on developing one's true self. It discusses that a person's character is their most important asset and will define where they go in life. Developing oneself is a lifelong process of improving who you are in order to become your best self. The document provides tips for character development, including consulting your spirit, thinking critically, learning from mistakes, and having integrity. It also identifies common barriers like procrastination, indecision, low self-esteem, and pride.
This document discusses the power of storytelling to change lives. It provides examples of how writing workshops helped both troubled teenagers and refugees express themselves. The workshops gave students a chance to craft narratives with a beginning, middle, and end. For some students, telling their personal stories helped them connect with family or gain confidence in public speaking. The document argues that simply giving students 15 minutes of writing time can help them graduate, go to college, and get jobs by building their emotional literacy and sense of identity. It encourages readers to use storytelling to understand their place in the world.
How has marketing management changed in recent yearsSameer Mathur
Marketing management has changed in recent years due to factors like globalization, deregulation, heightened competition, industry convergence, retail transformation, disintermediation, and increased consumer information and participation. Globalization has made it easier for companies to market internationally and consumers to buy from other countries. Deregulation, like in the energy industry, has led to greater competition which raises marketing costs and shrinks profit margins. The convergence of industries creates new opportunities. Retail has transformed into organized retail chains and e-commerce. Distribution channels have been disrupted. Consumers now have more access to product information online and want to be involved in the design and marketing of offerings.
The document discusses how to think outside the box. It recommends asking why we should think outside the box, which box we are referring to, and how, where, and when to go outside the box. Thinking outside the box is not a luxury but a necessity to distinguish ourselves. We need to expose ourselves to divergent information to cross the boundary in our minds between what we know and don't know. Once outside the box, there is no preset direction - we must resist the temptation to return to safety and instead value long thinking, being open-minded, and considering alternatives rather than a single right answer.
Creative thinking involves thinking outside the box by going beyond established boundaries and considering new, divergent ideas without immediate judgment. While venturing outside the box carries risks to reputation, long and open-minded thinking can lead to valuable new solutions or opportunities. When generating ideas, it is important to resist prematurely dismissing alternatives and instead evaluate how ideas match the original problem or could solve new problems. Creative thinking challenges assumptions and encourages taking risks to expand one's perspective.
This presentation discusses thinking outside the box and encourages creative thinking beyond established boundaries and norms. It notes that while people often say thinking outside the box is easy, it can actually be difficult. However, thinking creatively is necessary, not a luxury, to avoid having all information and ideas converge onto the same conclusions. The key is expanding one's boundaries of knowledge and allowing divergent information and long-term thinking, even if ideas seem absurd at first, in order to land on beautiful new solutions. Mistakes must be allowed and divergent thinking encouraged for true creative thought to occur.
The document provides 10 quotes about success from notable figures. The quotes discuss themes such as empowering yourself, thinking carefully before speaking, focusing laser-like on one idea, having confidence, persevering through challenges, taking initiative to make things happen, being open to opportunities, doing work you love, aligning thoughts and words with excellence, and thinking of yourself as a success.
Creative thinking - How to get out of the box?Sameer Mathur
This document discusses thinking outside the box and creativity. It argues that thinking outside the box is both easy but difficult, and it is necessary for humans to maintain their dignity. It provides guidance on why think outside the box (to prove yourself different), which box to think outside of (the boundaries of what is known), how to do it (through absurd or innovative ideas), where to go (value long-term thinking about new ideas), what to do there (assess new ideas), and when is the best time (when the environment allows for divergent information and new ideas). The document uses the example of a TEDx talk being held during halftime of a football match to illustrate thinking creatively outside normal constraints.
Creative thinking-getting out of the BoxSameer Mathur
thi presentation has been created on the conclusion of tedx talk by Giovanni Corazza on "creative thinkingGetting out of the Box".
This will help you in increasing your view, how great and unsayble things can be done by a moderate thinker by increasing their ability.
The document discusses the power of the mind and thinking. It provides many quotes and insights about how our thoughts shape our reality and destiny. We are what we think, and our minds have the power to create either heaven or hell for ourselves. The key ideas are that we must control our thoughts, think positively, and realize that our mental framework determines our experiences and outcomes in life.
The document discusses how to think outside the box. It notes that we often feel frustrated by innovative tasks because we are stuck inside a "box" of our existing knowledge and ways of thinking. To get outside this box, we must practice divergent thinking by seeking out different types of information beyond what we already know. Going outside the box is a necessity, not a luxury, because it allows for new ideas, which have value even if they do not lead to immediate solutions. The document provides tips on how to stimulate divergent thinking, such as considering alternatives rather than single answers, in order to get outside our mental boundaries.
This document encourages the reader to take time to develop a vision for themselves, stick to that vision, and let failure be a lesson rather than an end. It advises the reader to evaluate who they are, what they want to accomplish, and how they would feel if others interfered with their goals, concluding that no one would want to impose on another's ambitions.
Agile CULTUREcon Boston 2014: Opening Space - Unleashing Awesomeness Tricia Chirumbole
Welcome in emergence, make room for self-organization, invite your group, your community, and yourself to bring the best of yourselves to bear on the work that you do together. This is opening space. Allow energy to flow and people to self-organize based on the pull and the reward of where their passion and responsibility intersect - this is an open space way of being that allows for high engagement and high performance. There are many "types" of space to open and ways to open space. Learn some lessons from the worlds of ecstatic dance, improv comedy, a suicide hotline, and open space technology style corporate engagements for ways that you can play with opening space.
What are the traits that our students need to be successful in a 21st century world. Come explore the habits and behaviors that our students already have and need to build upon.
Adopting agile can cause quite a lot of turmoil depending on how organisations are setup. It’s something some experts in cultural transformation call Liminality, the quality of ambiguity or disorientation that happens in the middle stage of a ritual. This process, as we know, causes fear, panic, depression and even some some neuroses.
As Coaches or anyone in a position to coach, we want to help everyone transition this phase without much of those issues, so we need to understand what causes liminality and how to work in the liminal space.
The document discusses getting out of one's comfort zone or "box" and thinking divergently. It notes that being inside the box allows one to feel safe but limits new ideas. To access new ideas, one must take risks by getting outside the box. This involves accessing divergent information that may seem absurd but can take us in new directions. Once outside the box, we should look for connections between new and old ideas to generate new value and solutions. Thinking divergently involves being open-minded, looking at alternatives rather than just correct answers, allowing irrelevant information, and combining ideas across disciplines.
This document discusses thinking outside the box. It means thinking differently or unconventionally from a new perspective. Critical thinking is key to thinking outside the box, which includes skills like understanding logical connections between ideas, identifying and evaluating arguments, and solving problems systematically. Thinking outside the box benefits individuals by making them more proactive, innovative, and respected, motivating further innovations. The document also includes some puzzles as examples.
This document discusses out-of-the-box thinking. It defines out-of-the-box thinking as thinking differently or unconventionally to solve problems. It notes that out-of-the-box thinkers are also called critical thinkers. The document outlines some misconceptions about who can think outside the box, and provides steps like daydreaming, changing routines, and listening to others to encourage out-of-the-box thinking. It closes by paraphrasing Shakespeare's question "to think or not to think" and encourages the reader to think outside established ways of thinking to be truly innovative.
Giovanni Corazza shared ways to think creatively by answering questions like why, which, how, and when to think outside the box. He explained that one must think within the boundaries of the brain, but look inside for great ideas. To get outside the box, add something different or spicy and resist the temptation to go back in. Experimenting with different ideas and quickly jumping outside the box can provide more insights than a lifetime of standard thinking.
The document presents a character building class on developing one's true self. It discusses that a person's character is their most important asset and will define where they go in life. Developing oneself is a lifelong process of improving who you are in order to become your best self. The document provides tips for character development, including consulting your spirit, thinking critically, learning from mistakes, and having integrity. It also identifies common barriers like procrastination, indecision, low self-esteem, and pride.
This document discusses the power of storytelling to change lives. It provides examples of how writing workshops helped both troubled teenagers and refugees express themselves. The workshops gave students a chance to craft narratives with a beginning, middle, and end. For some students, telling their personal stories helped them connect with family or gain confidence in public speaking. The document argues that simply giving students 15 minutes of writing time can help them graduate, go to college, and get jobs by building their emotional literacy and sense of identity. It encourages readers to use storytelling to understand their place in the world.
How has marketing management changed in recent yearsSameer Mathur
Marketing management has changed in recent years due to factors like globalization, deregulation, heightened competition, industry convergence, retail transformation, disintermediation, and increased consumer information and participation. Globalization has made it easier for companies to market internationally and consumers to buy from other countries. Deregulation, like in the energy industry, has led to greater competition which raises marketing costs and shrinks profit margins. The convergence of industries creates new opportunities. Retail has transformed into organized retail chains and e-commerce. Distribution channels have been disrupted. Consumers now have more access to product information online and want to be involved in the design and marketing of offerings.
How to speak so that people want to listenSameer Mathur
The document provides tips for being an effective speaker so that others want to listen. It identifies seven sins to avoid, such as gossip, negativity, and excuses. It emphasizes speaking with honesty, authenticity, integrity and love. Finally, it recommends mastering vocal techniques like pace, pitch, register, timber, prosody, silence and volume to engage listeners.
Our emotions affect our body language and how we carry ourselves. If someone is being powerful or intimidating towards us, we tend to make ourselves smaller and less powerful through our body language as a physical response. How we present ourselves physically can communicate our emotional and mental state to others.
Gino sa: distribution channel managementSameer Mathur
Gino SA is a French manufacturer of burners that is considering a proposal from Tianjin Fiema Boiler Company in China to become an OEM partner and purchase burners directly from Gino. This would bypass Gino's largest distributor in China, Jinghua, who opposes the deal and has threatened to reconsider their relationship with Gino. The marketing manager Zhou must decide whether to approve the deal with Fiema, considering the risks of losing Jinghua, which accounts for 40% of Gino's China revenue, versus the benefits of expanding into the industrial market and developing an OEM as targeted. The document outlines the situation, key companies and market segments involved, and factors for Zhou to
This document discusses how body language and posture can influence people's mindsets and behaviors. It summarizes several studies that found people who adopted expansive, confident poses felt more assertive, optimistic, and willing to take risks. Specific poses are associated with feelings of power, confidence, and engagement. The document advocates adopting new poses to shape one's mind and influence outcomes, as even small changes in behavior can make a big difference over time.
What is communication mix, how should it be setSameer Mathur
The document outlines the key components of a marketing communications mix, including advertising, personal selling, sales promotion, public relations, direct marketing, events and experiences, and word-of-mouth marketing. Each component is described in 1-3 sentences highlighting their main characteristics. For example, advertising allows messages to be repeated many times (pervasiveness), provides opportunities to dramatize a company, and allows the advertiser to control the focus of communications. The document also notes that the type of product, buyer readiness stage, and product life cycle stage should be considered when setting the appropriate communications mix.
Requirements for Effective segmentationSameer Mathur
To effectively segment markets, segments must be measurable in size and characteristics, substantial enough in size and profits to target, accessible to reach and serve, conceptually different and likely to respond differently, and able to be targeted with an effective marketing program. The document outlines 5 requirements for segmentation: 1) measurable, 2) substantial, 3) accessible, 4) differentiable, and 5) actionable.
What is the business market, and how does it differ from the consumer marketSameer Mathur
Business markets consist of organizations that acquire goods and services used to produce other products or services for sale or supply to others. Business markets have fewer but larger buyers than consumer markets. Relationships between suppliers and customers in business markets are typically close as suppliers must customize their offerings to each buyer's needs. Purchasing processes in business markets are professional with standardized policies and requirements that must be followed. Demand in business markets is often inelastic and fluctuating, depending on demand in related consumer markets.
Mojor steps in developing effective communicationSameer Mathur
This document outlines the steps to develop effective communications: 1) Identify the target audience and objectives, which could be brand awareness, attitude, or purchase intention; 2) Design the communication message strategy, creative strategy, and message source; 3) Select communication channels such as personal, non-personal, mass channels; 4) Estimate the budget using methods like affordable, percentage-of-sales, competitive parity, or objective-and-task; 5) Decide the media mix and 6) Measure results and manage integrated marketing communications. It also defines different needs, strategies to translate messages to communications, and channel types.
Brands versus private labels : Fighting to winSameer Mathur
This presentation throws some light on the ongoing war between National Brands and Private Labels. The pros and cons of Private Labels are stated and finally the Indian scenario is discussed.
Mobile ads often do not work well because mobile is a private venue and ads can pop up unexpectedly. Instead of ads, marketers should create apps that provide value to users. Successful apps add convenience, unique value, and social value. They enhance users' lives in categories like games, social networks, utilities, reviews, and brands. Nike's running app helped grow their business by 30% by tracking users' runs. Marketers will have better results communicating through valuable apps that enhance users over time rather than ads. In India, movies and TV shows are successfully promoting through mobile apps by premiering content early or providing extra content and discounts through mobile apps. This shows brands understand value cannot be developed through cheap ads but through engaging
This document discusses developing creative thinking. It defines creative thinking as unconventional thinking that merges ideas in new ways. It provides motivation quotes about the need for new perspectives and abandoning old ways of thinking. The document then discusses that the average person has about 100 new ideas per day, and in a team of 6 people generating ideas for 2 days could result in 1200 new ideas. It describes techniques for boosting creativity like brainstorming, mind mapping, and attribute listing. It emphasizes having both present-focused teams and future-focused teams to prepare for what's to come. Throughout it encourages taking risks, being curious, and challenging assumptions to enhance creative thinking.
1. The document discusses various types of thinking including critical thinking, creative thinking, linear thinking, and random thinking.
2. It contrasts critical thinking and creative thinking, noting that critical thinking involves analysis and judgment while creative thinking is expansive, non-judgmental, and focuses on developing unique ideas.
3. The document presents models for thinking including the kayak with two paddles representing critical and creative thinking, and the six thinking hats method which categorizes different types of thinking into white, red, black, yellow, green, and blue hats.
Creativity and innovation are related but different concepts. Creativity involves reinterpreting something that already exists, while innovation creates something entirely new. Both require knowledge in the relevant domain. Factors that can limit creativity include a lack of knowledge, an unsupportive environment, low self-esteem, and not having a creative process or method. However, all humans have an innate creative ability, even if the ability to express it varies between individuals. Having the right environment, confidence, and process can help unlock our creativity.
What marketers misunderstand by online reviewsSameer Mathur
This document discusses how online reviews influence customer purchase decisions and the importance of brands. It argues that with the rise of social media and user reviews, the importance of brand names has diminished. Customers are affected by prior preferences, marketer information, other people, and information services in their purchase influence mix. The document advocates that firms understand where their products fall on the opinion continuum to help with competitive positioning, communication, product segmentation, and other strategic implications. It provides examples of Indian companies like Xiaomi, Karbonn, and Xolo that have established themselves through both marketing and online user reviews.
This document discusses strategies for dealing with brand haters and polarization. It suggests focusing on under-decided voters rather than trying to change brand haters. While negative word of mouth from haters can influence others, amplifying what differentiates a brand can boost loyalty among fans. Segmentation can increase polarization and revenues by driving a wedge in the market. The document also provides recommendations for addressing brand dislike, such as understanding reasons for dislike, allowing feedback, and finding ways for consumers to connect with brands emotionally.
Kraft Foods found that their Miracle Whip dressing was a polarizing product, with passionate fans and haters. They launched a social media campaign that amplified this polarization, resulting in a 631% surge in social media engagement and 14% increase in sales. Brand polarization can be measured by looking at percentages of die-hard supporters and distracters, rather than mean scores. Companies can capitalize on polarization through strategies like placating haters, poking haters, or amplifying polarizing attributes to boost loyalty among fans. Micromax applied a polarizing strategy to change its image from a budget brand to one for the middle class in India.
My summer internship’15, An awesome journey.Sameer Mathur
This document summarizes the key points from a presentation on marketing. It discusses strategies for creating polarization among consumers to increase sales, such as antagonizing brand detractors or amplifying a polarizing attribute. It also provides tips for making a good presentation, such as having a solid structure and clear theme, removing non-essentials, and showing a clear change. Mistakes to avoid include including too much information on slides, not enough visuals, poor quality visuals, and a lack of preparation. The document was created by an intern as part of their summer internship.
What marketers misunderstand about online reviewsSameer Mathur
The document discusses how marketers misunderstand the importance of online reviews for customers' purchasing decisions. It notes that customers are influenced by preferences, beliefs, experiences, information from marketers, and information from other people when making decisions. Several individuals discuss how they heavily rely on reviews from friends or online before purchasing products. Examples are given of how companies like Xiaomi have grown in India primarily through positive user reviews rather than conventional marketing. The document analyzes how reviewing platforms help companies assess market opportunities and customer value. Firms must closely track customer information sources and review feedback to identify the best marketing strategies.
This document discusses disaggregated marketing and its advantages. Some key points:
- Disaggregated marketing allows for two-way communication, lower communication costs, more precise targeting, and increased consumer satisfaction.
- It gives manufacturers a way to influence consumers independently of retailers who control shelf space.
- Indian companies like Cafe Coffee Day and Airtel have successfully used disaggregated strategies like loyalty cards and customizable plans to build customer relationships.
- Customized t-shirt platforms are another example of disaggregated marketing in India.
- Overall, disaggregated marketing is poised for promising future growth in India as consumers demand more customized and one-to-one experiences.
Gino SA is a large burner manufacturer that wants to optimize its distribution channels in China. It is considering three alternatives to address conflicts with its distributors: 1) decline a major customer's direct sales offer to maintain relationships, 2) accept the offer focused on industrial sales while giving other discounts, 3) offer discounts through distributors. Alternative 2 is recommended as it aligns with Gino's growth strategy, increases industrial segment penetration and overall sales/profits while resolving distributor issues through compensation. A contingency plan involves contractual assurances if the main distributor disagrees.
Goodyear is planning to launch the Aquatred tire, which has an innovative tread design that channels water out to reduce hydroplaning and improve wet traction. Some concerns have been raised about the Aquatred launch, including whether it is the right product, the right time to launch, and how distribution should be handled. The document discusses the tire market in the 1970-80s, Goodyear's past successful product launches, consumer preferences, competition, and distribution channels. It recommends that Goodyear control dealers' pricing before launch and use upcoming events like the Winter Olympics to introduce the Aquatred, as test data shows the innovative tread design could attract buyers and gain traction over competitors.
1) The US tire industry in the 1970s-1980s experienced changes like increased foreign competition, emergence of radial tires, and consumers replacing tires less frequently.
2) This led to sluggish demand growth, declining tire prices, and increased mergers and acquisitions as tire capacity exceeded demand.
3) Goodyear sought to launch the Aquatred tire to create a market-driven organization and better serve customers through segmentation, distribution expansion, and promotional strategies. However, distribution channels and reaching the right customers were concerns.
Goodyear is the third largest tire manufacturer globally. It earns most of its revenue from replacement passenger tires sold through independent dealers and manufacturer-owned outlets. Goodyear aims to launch its new Aquatred tire, positioned as a high-performance tire with superior wet traction. It plans a high-profile nationwide launch during the 1992 Winter Olympics with a $21 million promotional budget. The strategy involves promoting Aquatred's safety benefits to travel agencies, rental car companies, and consumers in high-rainfall areas to establish early market leadership for its new wet-traction technology.
How should companies integrate channels and manage channel conflict ?Sameer Mathur
Companies should integrate marketing channels to ensure consistency across channels. An integrated system coordinates strategies and tactics for different channels. Adding channels increases market coverage but can also lead to channel conflict if one channel hinders another's goals. To manage conflicts, companies can encourage joint memberships, provide dual compensation, and justify channels' distinct roles to reduce perceived competition among members. If conflicts remain acute, stronger measures like mediation or arbitration may be necessary.
How should companies integrate channels and manage channel conflict?Sameer Mathur
It tells about integrated marketing channels and how do companies integrate these channels. Channel conflict is also described and some ways of managing them are discussed.
The document discusses factors to consider when designing marketing channels, including customer needs, product variety, service levels, and costs. It identifies key alternatives like the number and types of intermediaries used, and terms of trade between members. The objective is to maximize profit while providing good customer service. Evaluation criteria include sales, costs, control issues, and adaptability.
What is a marketing channel system and value network?Sameer Mathur
Marketing channels refer to the intermediaries between producers and final users that constitute a distribution channel. A firm's marketing channel system involves decisions about which intermediaries to use to convert potential buyers into profitable customers. A firm can use either a push strategy, employing sales forces and trade promotions to induce intermediaries to sell to end users, or a pull strategy, using advertising to persuade consumers to demand the product from intermediaries. Large companies employ both push and pull strategies skillfully across multiple marketing channels.
What is the role of marketing communicationsSameer Mathur
Marketing communications is a systematic methodology used by companies to create brand awareness and differentiate their products or services through various communication channels to reach customers. It helps customers evaluate offerings, promotes employee contributions, adds value through messaging, and facilitates customer involvement. The goals are to spread memorable phrases, inform consumers about the company and brand, and create influence over customers by explaining how and why to use products. The overall aim is to build the brand and create a lasting impression that affects consumer views.
What is integrated marketing communications program Sameer Mathur
Integrated marketing communication is a planning process that coordinates different communication channels like advertising, promotions, and personal interactions to ensure customers receive consistent and relevant messages about a brand over time. This helps build brand equity and create greater sales impact by combining personal and non-personal channels like print ads, websites, and packages to achieve maximum reach and impact of marketing messages.
Marketing communications involve integrating all marketing activities to deliver a consistent message to achieve strategic goals. There are two models - the macro model focuses on nine key factors like understanding target audiences and developing feedback channels, while the micro model examines response hierarchies and stages like awareness, knowledge, liking, preference, conviction, and purchase. The hierarchy-of-effects model assumes high audience involvement and product differentiation, with the goal of moving audiences through each stage of the model from awareness to purchase.
What are the requirements for effective segmentationSameer Mathur
The document discusses the requirements for effective market segmentation including that segments must be measurable in size and characteristics, substantial enough in size and profits to target, accessible to reach and serve, conceptually different and likely to respond differently, and actionable by developing effective programs to attract each segment. It provides these requirements across 5 points and notes that the slides were created by Vardaan Bhatia during a marketing internship.