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Design/ Creative
Methodologies
Jessica Kincer
Directed Research with Tom Klinkowstein
Summer 2013
Paula Scher
“ How can it be that you talk to
someone and it’s done in a
second? But it IS done in a
second- in a second and 34
years. It’s done in a second
and every experience, and
every movie, every thing in
my life that’s in my head.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Paula
Paula Scher
Methodology
- Unconscious processing
Allowing the brain to subconsciously process “the odd and strange
combination of the years of knowledge” and “to find a way to solve a
problem to find a means of moving forward, in a new way.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Paula
Frank Gehry
“ You have to free yourself of all the rules in order to let ideas happen.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Frank
Frank Gehry
“The approach to
architecture should
be like science, with
breakthroughs that
create new
information, not
repetition of old
ideas.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Frank
Megan Reilly
• “I will email it to you tonight/tomorrow.”
Jessica Kincer
Directed Research- Tom Klinkowstein
Megan

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Creative methodologies 2nd Draft

  • 1. Design/ Creative Methodologies Jessica Kincer Directed Research with Tom Klinkowstein Summer 2013
  • 2. Paula Scher “ How can it be that you talk to someone and it’s done in a second? But it IS done in a second- in a second and 34 years. It’s done in a second and every experience, and every movie, every thing in my life that’s in my head.” Jessica Kincer Directed Research- Tom Klinkowstein Paula
  • 3. Paula Scher Methodology - Unconscious processing Allowing the brain to subconsciously process “the odd and strange combination of the years of knowledge” and “to find a way to solve a problem to find a means of moving forward, in a new way.” Jessica Kincer Directed Research- Tom Klinkowstein Paula
  • 4. Frank Gehry “ You have to free yourself of all the rules in order to let ideas happen.” Jessica Kincer Directed Research- Tom Klinkowstein Frank
  • 5. Frank Gehry “The approach to architecture should be like science, with breakthroughs that create new information, not repetition of old ideas.” Jessica Kincer Directed Research- Tom Klinkowstein Frank
  • 6. Megan Reilly • “I will email it to you tonight/tomorrow.” Jessica Kincer Directed Research- Tom Klinkowstein Megan