Rapid innovation approach for new product and product marketing concept development teams

1. A WHOLE NEW WORLD PS: RESEARCH! & CONSULTING FasTrax Innovation ®

2. It’s a Race EVERY SECOND COUNTS PS: RESEARCH! & CONSULTING

3. ? ? ? ? HOW LONG DOES IT TAKE? FROM TO PS: RESEARCH! & CONSULTING

4. FROM TO A Whole Bunch of Ideas Consumer-Based Management Recommendations 4 DAYS! PS: RESEARCH! & CONSULTING

5. New product and marketing concept development teams must: FasTrax Innovation ® PS: RESEARCH! & CONSULTING Rapidly create distinct consumer connected ideas Rooted in consumer insight Consistent with business needs & strategy Evaluated & revised based on consumer feedback Owned by all involved

6. aa Day 1 Day 2 Day 3 Day 4 PS: RESEARCH! & CONSULTING FasTrax Innovation ® Team Approach Action Plan Insights Ideas Concepts

7. PS: RESEARCH! & CONSULTING Action Plan Insights Ideas Concepts Team gathers INSIGHTS from consumers Team members conduct concurrent IDIs with consumers. They bond, share, explore. Consumers and team members then meet together as a group to compare, contrast, deepen understanding of experiences, actions, needs and feelings.

8. PS: RESEARCH! & CONSULTING Action Plan Insights Ideas Concepts Team turns insights into IDEAS then concepts Team members discuss and compare the consumer insights, brainstorm ideas, sort, simplify, grow and then refine the ideas. Result is 3 to 5 distinctive ideas to show consumers developed as simple concepts using consumer friendly language and stock art images to convey non-verbal subtleties.

9. PS: RESEARCH! & CONSULTING Action Plan Insights Ideas Concepts Team checks CONCEPTS with consumers for evaluation and revision Team members and consumers meet together in focus groups. The simple concepts are shown and discussed. Team members are active participants, can answer consumer questions and probe consumers for further information. Alternative language and stock images for concepts can easily be substituted and tested in the moment to find out what really hits the mark and what doesn’t. The consumer becomes an active part of the team.

10. PS: RESEARCH! & CONSULTING Action Plan Insights Ideas Concepts Team creates a single story ACTION PLAN to present to management Due to intense collaboration between team and consumers, the action plan makes sense to all. Team members fully understand and can stand behind the story and the plan because every team member has been fully involved in this effective and efficient process. The team owns the plan!

11. Day 2 Ideas Day 1 Insights Day 4 Action Plan Day 3 Concepts Kirk Bridgman, MBA, uses his diverse experiences in consumer driven qualitative research and collaborative ideation and brainstorming to help project teams: expose the why behind the what; step outside the box to look inside; and innovate what already exists to add value. PS: RESEARCH! & CONSULTING

12. Kirk is a skilled moderator, facilitator and trainer, who readily creates rapport across a wide range of individuals, from executives to low income and marginalized populations. He conducts research and ideation sessions both in-person, by telephone and using webcam technology. His strength is the ability to discover what drives people to action. Kirk’s long-standing passion for the use of improvisational theatre techniques in business and market research is balanced by strong business and analytical skills. His background as a regional manager for Unisys Corporation included senior roles in financial management, planning, sales and marketing. Kirk has an MBA from Penn State University and a BA in Drama & Speech from Tufts University. He has advanced training in marketing research methods, is a certified personal and professional coach, has taught improvisational acting technique, and is an active member of the Qualitative Research Consultants Association (QRCA). PS: RESEARCH! & CONSULTING Kirk Bridgman, M.B.A. www.ps-research.com kirk@ps-research.com 888-400-7344 FasTrax Innovation ® Discover More Today