Creating your own Social Media Strategy
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2 day Workshop delivered in Port-of-Spain, 15-16 April, 16th at Arthur Lok Jack Graduate School of Business
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Creating your own Social Media Strategy
- 1. Port of Spain. April, 2015 By: Albertina Navas, PhD (c) Programme Director of the Master of Small & Medium Enterprise Management LatAm Director - Center for Social Media Studies
- 2. To design your own social media strategy with a content marketing focus. PURPOSE OF THE COURSE
- 3. • Brand storytelling • The Digital Marketing Funnel • Finding my own story • Telling my story (Content Matrix) CONTENTS Day 1: Designing & Planning
- 4. • Engaging posts for Facebook • #Tweeting • Real-time coverage • Measuring your Social Media impact CONTENTS Day 2: Delivering
- 6. En mi correo
- 7. What is a brand? University of East Anglia
- 8. The management process responsible for identifying , anticipating and satisfying customer requirements profitably. Chartered Institute of Marketing What is Marketing?
- 9. Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer. P. Tailor What is Marketing?
- 13. Experiential & Emotional Marketing Comunicación y Oratoria
- 14. 1. From consumers to people: Consumers buy, people live. 2. From product to experience: Products fulfil needs, experiences fulfil desires. 3. From honesty to trust: Honesty is expected. Trust is engaging and intimate. 4. From quality to preference: Quality for the right price is a given today. Preference creates the sale. 5. From notoriety to aspiration: Being known does not mean that you are also loved! 10 Commandments
- 15. 6. From identity to personality: Identity is recognition. Personality is about character and charisma. 7. From function to feel: The functionality is about practical or superficial qualities only. Sensorial design is about experiences. 8. From ubiquity to presence: Ubiquity is seen. Emotional presence is felt. 9. From communication to dialogue: Communication is telling. Dialogue is sharing. 10. From service to relationship: Service is selling. Relationship is acknowledgment.
- 17. • What is the story the brand is telling? • To whom is the brand telling the story? • How the brand tells its story? (Digital tools) • Why the brand tells the story that way? (DM Funnel) • What are the results of the campaign? Case Study
- 19. BRAND PYRAMID What I do? Products and services What do I offer? Benefits Who I am? Values
- 24. Writing for Facebook Facebook tips
- 25. Writing for Facebook Facebook tips
- 26. Writing for Facebook Facebook tips
- 27. Writing for Facebook Facebook tips
- 28. Writing for Facebook Facebook tips
- 29. Writing for Facebook Facebook tips
- 30. Writing for Facebook Facebook tips
- 31. Writing for Facebook Facebook tips
- 32. Writing for Facebook Facebook tips
- 33. Writing for Facebook Facebook tips
- 34. Gracias Por: Albertina Navas, PhD (c) Directora de la Maestría de Gestión, desarrollo y crecimiento de pymes Directora del Center for Social Media Studies a.navas@lokjackgsb.edu.tt www.albertinanavas.com
Editor's Notes
- Personajes, Escenarios, Hechos