The document discusses creating irresistible e-learning. It suggests e-learning should enhance learner motivation, focus on behavior-enhancing tasks, and create meaningful experiences. To be effective, e-learning needs instructional interactivity through context, challenges, activities and feedback. Design factors that make e-learning irresistible include managing appropriate levels of risk for learners, providing meaningful choices, and establishing a compelling framework that links to the real world. The presenter provides examples and encourages connecting on additional resources available online.