The document exposes three myths about placemaking:
1. Design is not the only factor - creating a memorable experience through unconventional design can turn a space into a place.
2. Extensive planning is not necessary - placemaking is an iterative process where small improvements can organically transform an area over time.
3. Community consultation is not essential first - taking action and later adjusting the vision based on community feedback can be more effective than lengthy upfront consultation.