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Creating Effective Vendor Presentations
- 1. What Retailers Would Like to See in Vendor Presentations
- 2. 1. Know the Customer and their Strategy • What is important to the organization? • What is the banner strategy? • Come with ideas that are strategically relevant, not one size fits all
- 3. 2. Be Knowledgeable and Be Objective • Provide relevant facts and insights • Demonstrate your company’s expertise and capability • Category opportunities versus vendor opportunities • Include Private Label performance data and recommendations
- 4. 3. Be Brief and Concise • Be cognizant of a Category Manager’s time commitment • Critical data only – include Appendix for deeper dive if necessary • Quantify the dollar opportunity • Focus on key nuggets – 2 or 3 big ideas versus trying to tackle it all
- 5. 4. Be Creative • Provide unique business building opportunities outside of regular flyer activity • Develop solutions that help differentiate the retailer from their competitors (customization) • Include Private Label in your plans (Co-Promotion ideas)
- 6. 5. The People Factor • Right Attitude • Passionate about the business • Proactive versus reactive • Empowered - people who can make decisions, not create work
- 7. 6. Ensure Follow Up • Scorecard performance • Post Mortem – learnings, next steps • Build on wins