It's not enough to expect your customers to react to traditional stamp or points-based loyalty programs anymore. Now, more than ever, you must consider the entire customer journey and what customer motivations and pain points you should address along it to maximise the emotional connection.
[Webinar] The Nordstrom Way to Customer Service Excellence with Robert SpectorTalkdeskInc
https://www.talkdesk.com/resources/webinars/
When it comes to customer service, what distinguishes the excellent from the mediocre?
Customer service expert and corporate historian Robert Spector works with Fortune 500 companies to determine what their customers expect in an impeccable service experience.
Register to learn:
- How Nordstrom created a reputation of great customer service.
- Ways to inspire customer loyalty and increase retention.
- How the customer experience is directly related to the employee experience.
[Webinar] The Nordstrom Way to Customer Service Excellence with Robert SpectorTalkdeskInc
https://www.talkdesk.com/resources/webinars/
When it comes to customer service, what distinguishes the excellent from the mediocre?
Customer service expert and corporate historian Robert Spector works with Fortune 500 companies to determine what their customers expect in an impeccable service experience.
Register to learn:
- How Nordstrom created a reputation of great customer service.
- Ways to inspire customer loyalty and increase retention.
- How the customer experience is directly related to the employee experience.
In today's world, brands that connect with consumers on the basis of beliefs and trust will outperform those that remain fixated on attributes and benefits.
Barter for Advertising with Ormita! The Ormita Commerce Network is the world's largest multilateral barter exchange network. Ormita brings new customers to a business, without affecting the existing cash sales already being generated by the company. This may result in more “word-of-mouth” referrals, an increased work-portfolio, more recommendations, improved organizational skills, higher visibility and more cash sales. Ormita offers a way for businesses to supplement their existing income through the process of trading their excess capacity or slow moving inventory for things they need. Regardless of the amount of money in the economy a business owner can still make acquisitions, create more brand awareness, fund marketing campaigns, reward customers, improve staff moral and enhance their lifestyle by trading what they have for what they need. Bartering for your advertising and essential media campaigns via the Ormita Commerce Network Barter Exchange System. Ormita can put together an advertising and marketing campaign to suit your needs and you pay for it with 100% barter! What better way to use your surplus time or space to attract new cash paying customers? http://www.barterforadvertising.com
Please don’t think we’re presumptuous when we say we know your needs.
We do.
Because they were our needs, too.
As owners of independent retail stores, we walked millions of miles in your shoes. You don’t need to explain how hard it is to raise a family and run the company and pay the bills and hire and fire people - because the soles of our shoes are still dusty from walking down your road.
Today, we only offer services that we already spent our own money on.
Let’s start talking about your better life.
Rewardsport collection of unique rewards ,high on experience .These make a perfect reward ,loyalty ,prize and gift giveaway .Indais only company with a service portfolio as this .
FREE Webinar resentation: How to find your perfect distributor for your Beverage or Product, by Jorge Olson, Liquid Brands Management
www.liquidbrandsmanagement.com
By Scott Thomsen at ProductCamp Twin Cities 2016
This session is designed to help product managers and marketers think about the customer journey as part of the product itself. Companies like Uber, Harry's, Dollar Shave Club and FitBit have all used rich customer insights combined with technology to intertwine the experience and product.
Distrust is the biggest obstacle to overcome for customer growth. You need to develop a trust strategy more than you need a sales strategy to reach customers in the new economy.
In today's world, brands that connect with consumers on the basis of beliefs and trust will outperform those that remain fixated on attributes and benefits.
Barter for Advertising with Ormita! The Ormita Commerce Network is the world's largest multilateral barter exchange network. Ormita brings new customers to a business, without affecting the existing cash sales already being generated by the company. This may result in more “word-of-mouth” referrals, an increased work-portfolio, more recommendations, improved organizational skills, higher visibility and more cash sales. Ormita offers a way for businesses to supplement their existing income through the process of trading their excess capacity or slow moving inventory for things they need. Regardless of the amount of money in the economy a business owner can still make acquisitions, create more brand awareness, fund marketing campaigns, reward customers, improve staff moral and enhance their lifestyle by trading what they have for what they need. Bartering for your advertising and essential media campaigns via the Ormita Commerce Network Barter Exchange System. Ormita can put together an advertising and marketing campaign to suit your needs and you pay for it with 100% barter! What better way to use your surplus time or space to attract new cash paying customers? http://www.barterforadvertising.com
Please don’t think we’re presumptuous when we say we know your needs.
We do.
Because they were our needs, too.
As owners of independent retail stores, we walked millions of miles in your shoes. You don’t need to explain how hard it is to raise a family and run the company and pay the bills and hire and fire people - because the soles of our shoes are still dusty from walking down your road.
Today, we only offer services that we already spent our own money on.
Let’s start talking about your better life.
Rewardsport collection of unique rewards ,high on experience .These make a perfect reward ,loyalty ,prize and gift giveaway .Indais only company with a service portfolio as this .
FREE Webinar resentation: How to find your perfect distributor for your Beverage or Product, by Jorge Olson, Liquid Brands Management
www.liquidbrandsmanagement.com
By Scott Thomsen at ProductCamp Twin Cities 2016
This session is designed to help product managers and marketers think about the customer journey as part of the product itself. Companies like Uber, Harry's, Dollar Shave Club and FitBit have all used rich customer insights combined with technology to intertwine the experience and product.
Distrust is the biggest obstacle to overcome for customer growth. You need to develop a trust strategy more than you need a sales strategy to reach customers in the new economy.
Email marketing - Build loyalty and level up slidesLaura Thwaites
Join us for a special masterclass on how to boost customer loyalty in your email campaigns. We'll be joined by email marketing legend Kath Pay, Founder and CEO of Holistic Email Marketing. Kath lives and breathes email marketing and is recognized as an international email marketing thought leader. This is one session not to miss!
WORKBOOK - The Ultimate Indestructible Blueprint For Maximizing Sales in 2017Meredith Oliver
Presented at the 2017 International Builders Show by Meredith Oliver, Evan Carroll, and Stan Phelps. Three hour master session. This session helped attendees recognize and understand the role customer experience plans in the customer buying journey.
Presented by DeSantis Breindel and the authors of Woo, Wow, and Win, the award-winning book on service design.
A great B2B brand can woo clients, but only a great experience can wow them. And experience doesn’t happen by accident. Using service design, you can deliver experiences that maximize the value of your brand, accelerate growth, and win both repeat business and new clients. Watch this webinar to learn how to build the wow into every interaction with your clients.
Traditional Marketing is Dead... Long Live the CustomerStan Phelps
Traditional marketing is dead. Today's consumer is empowered. Tell and sell marketing is no longer effective. Companies need to differentiate themselves to stand out in a sea of sameness. Brands need to find ways to leverage their most important asset: their current customer. Referrals and word of mouth are keys to future growth. This presentation features nine customer-centric marketing lessons from leading brands such as Apple, Disney, Five Guys, Kimpton Hotels, Southwest Airlines, TD Bank, Wells Fargo, Zane's Cycles, and Zappos.
Independent retailers have more to manage than ever: demanding customers, increased competition, large amounts of data... it can get a little overwhelming.
Luckily, we can help.
Read on for 2015 trends and ways to navigate and thrive within the ever-changing retail environment
Hi, we're FOMO agency. We specialize in consulting growing retailers on their Merchandise Planning Strategies. Retail giants like Levi's, Old Navy, etc (where we got our experience) have TEAMS of people that specialize in making their assortments more profitable through data-driven insights. We are bringing that expertise to the growing retailers of the world who lack the experience, and resources to do this themselves.
We help you understand what stuff to sell, and how much of it you need to buy.
In this brief deck, you will find:
- Problems
- Solution
- Our offering
- Who we work with
- Why us?
- About us (Mission, Vision, Values)
- Pricing
- Conclusion
For questions, you can reach us at: contact@fomoagency.com
Business Pan for my previous startup Intellex Marketing, a retail media and marketing analytics firm, which delivers targeted promotions and marketing messages in a modern trade store at the POS in the form of printed coupons. Each promotion is customized based on the basket contents. Our solution is a great tool for brand marketers and merchandisers to reach their target segment thereby reducing marketing spillage and influencing shopper behavior.
Are you desperately seeking highly qualified, competent sales people? In today’s world, recruiting world class talent is a big challenge. The investment made in hiring and onboarding is significant. How can you maximize the return on that investment each time you extend an offer and bring a professional onto your sales team?
Whether you’re an individual contributor, sales manager or VP of Sales, your primary job focus is to achieve an assigned revenue quota. The concept seems simple. Find quality opportunities. Engage them. Move them through the sales process. And close the business. The reality, however, is quite different given the multitude of challenges you must overcome along the entire buying cycle.
Create demand for your LSP (OR Services) with your personal brand.
Free webinar for ELIA- European Language Industry Association members presented by Virginia Katsimpiri. All rights reserved.
Your brand is one of the most important aspects of your marketing strategy.
A strong personal brand will make your sales and marketing process easier and grow your business.
Remember: people buy from people; especially through social media 😉
More and more LSPs, translation business owners are leveraging their personal brand to build their businesses online. If you aren’t a salesperson and you don’t like cold-pitching people or salesy methods, leveraging your personal brand to get clients is the way to go.
Even project managers, vendor managers etc. are leveraging their online presence to promote and build their company brand.
If you’re looking to be considered as the industry leader and the go-to expert in your field; you need to create a brand that draws your audience to you.
The webinar will be in an interactive group session format and here is what I’m going to share with you…
Establishing a Personal Brand the right way
Position yourself as the go-to expert in your field
How to monetize your online presence
Build credibility and trust with your ideal clients
How to create demand for your services using your Brand
Elevate and establish your online presence and business eventually
If you want to build or grow your language business, and learn how your team can contribute to this; then this is a workshop not to be missed.
Presenter Bio:
Virginia Katsimpiri, PhDc, is a certified translator & translation business owner at vtranslations.gr and business strategist and mentor at vmentoring.com with over 15 years of experience. Holding an ΜA in translation and an executive MBA in client acquisition strategies, she has helped hundreds of freelance translators/interpreters and small business owners worldwide to attract international high-quality clients and rapidly build their profitable business through her mentoring programs.
Virginia is the creator of the Fully Booked Translator Formula & the Ultimate LinkedIn Prospecting System, the first comprehensive, results-oriented Business Mentoring Programs for Language Professionals. She is also the founder of the Ask Your Mentor Anything initiative; a virtual live show where she and other experts discuss translation business-related issues on a weekly basis. Virginia teaches translator mentoring methods and provides seminars, webinars, eBooks and free resources such as “60 Ways To Get Clients As a Translator”. She gives talks at the biggest international conferences of the industry and has appeared in numerous online publications, podcasts and marketing shows.
Currently Virginia studies translators/interpreters’ business performance at a PhD level and runs two businesses: www.vtranslations.gr & www.vmentoring.com.
Marketing for Manufacturing with Wakefield Manufacturing ForumDave Pannell MCIM
Many manufacturing companies still rely on pre-Internet strategies to find new business, but with customers becoming unwilling to directly engage with a supplier until late on in their decision-making process, traditional opportunities to directly ‘sell’ have become limited.
These slides made up a three-hour 'marketing for manufacturers bootcamp' in conjunction with Wakefield Manufacturing Forum as part of Wakefield Business Week.
Slides 1-20
Business growth expert Mark Prince talks about why a manufacturer has to first create a point of difference and embrace how the world of business has changed. Young, agile companies are disrupting every industry and manufacturing is no different.
Slides 21-62
The Chartered Institute of Marketing's Ambassador for Manufacturing Dave Pannell looks at the changing behaviour of the industrial buyer and explores the culture clash between marketing and manufacturing. Dave then explains the strategies for marketing a manufacturing company, from company branding to marketing to your own team.
Slides 63-87
Sales guru Stewart Leahy then talks about digital marketing tactics, and how websites really generate referrals by being part of a wider strategy of digital marketing activity - including Google PPC, email marketing and remembering to pick up the phone!
Download the accompanying free guide Marketing for Manufacturers here:
http://tdmuk.com/marketing-for-manufacturers
Misha Sulpovar- How Arts Groups Can Best Use CRMADP
Misha Sulovar- Customer Relationship Management (CRM) is the intergrated ,of sales, marketing, service and assist strategy, process, people and technologies to maximize customer purchase, value, connections, preservation and loyalty.
'The world we have created is a product of our thinking; it cannot be changed without changing our thinking’.
Read why Einstein hit the nail on head for today’s cx innovators by downloading Start Being Lean, our guide to what Lean – the model driving success at Zara, Uniqlo and Mercadona – teaches us about creating brilliant, simple and relevant customer experiences.
Start Learning here.
Similar to Creating better CX to increase customer loyalty (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.