Sites saw their inbound traffic from Ask.com and Yahoo! explode over the past year. Wait, really?!

584 views

Published on

At Shareaholic, we tracked the top 5 US search engines over 13 months to observe trends in how much organic traffic they drove to sites. Google is the clear category leader, Ask.com and Yahoo are the fastest growing sources of organic search traffic, and AOL is the only search engine that drove fewer visits to publishers (year-over-year).

Published in: Marketing, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
584
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sites saw their inbound traffic from Ask.com and Yahoo! explode over the past year. Wait, really?!

  1. 1. Search Engine Traffic Report November 2013 1
  2. 2. Hi! I’m Danny. I do Marketing @ Shareaholic 2
  3. 3. What does Shareaholic do? 3
  4. 4. Shareaholic helps publishers create elegant, simple and delightful content discovery experiences for their readers… 4
  5. 5. Now for our… 5
  6. 6. Now for our… November 2013 Search Engine Traffic Report 6
  7. 7. In our report, we looked at how much traffic the top 5 US search engines referred to online publishers. p.s. this study was conducted over 13 months (Oct 2012-13) 7
  8. 8. In our report, we looked at how much traffic the top 5 US search engines referred to online publishers. p.s. this study was conducted over 13 months (Oct 2012-13) 8
  9. 9. … and we discovered two things: 9
  10. 10. … and we discovered two things: 1) Google is still king 10
  11. 11. … and we discovered two things: 1) Google is still king (duh!) 11
  12. 12. … and we discovered two things: 1) Google is still king (duh!) 2) Ask.com and Yahoo are the fastest growing sources of organic traffic 12
  13. 13. 13
  14. 14. Among the 200k publishers we surveyed 14
  15. 15. Who reach 250mm uniques monthly 15
  16. 16. We discovered Google drove more than 40% of the overall traffic publishers received. 16
  17. 17. That’s nearly 13x the visits Yahoo, Bing, Ask.com, and AOL sent to publishers… 17
  18. 18. That’s nearly 13x the visits Yahoo, Bing, Ask.com, and AOL sent to publishers… combined! 18
  19. 19. … so yeah, Yahoo, Bing, Ask.com, and AOL are tiny in comparison 19
  20. 20. … so yeah, Yahoo, Bing, Ask.com, and AOL are tiny in comparison = 20 x 13
  21. 21. But didn’t you say Ask.com and Yahoo were growing the fastest?!? 21
  22. 22. I did. 22
  23. 23. I did. You didn’t let me finish. 23
  24. 24. Ask.com and Yahoo saw the share of visits they drove to publishers increase 43.62% and 21.23%, respectively. 24
  25. 25. 25
  26. 26. HOW?! 26
  27. 27. HOW?! For Ask.com… 27
  28. 28. HOW?! For Ask.com… not a clue 28
  29. 29. For Yahoo… 29 HOW?!
  30. 30. HOW?! For Yahoo… maybe it was all those shiny startup acquisitions 30
  31. 31. 31 31
  32. 32. Now, back to the numbers. 32 32
  33. 33. A lot of numbers.. 33
  34. 34. What do they mean?!? 34
  35. 35. What do they mean?!? (in short) 35
  36. 36. What do they mean?!? (in short) 1. Google is #1 36
  37. 37. What do they mean?!? (in short) 1. Google is #1 (with a practically unbeatable lead) 37
  38. 38. What do they mean?!? (in short) 1. Google is #1 (with a practically unbeatable lead) 2. Ask.com and Yahoo are the fastest growing sources of organic search traffic!! 38
  39. 39. What do they mean?!? (in short) 1. Google is #1 (with a practically unbeatable lead) 2. Ask.com and Yahoo are the fastest growing sources of organic search traffic!! (but they’re still no match for Google) 39
  40. 40. What do they mean?!? (in short) 1. Google is #1 (with a practically unbeatable lead) 2. Ask.com and Yahoo are the fastest growing sources of organic search traffic!! (but they’re still no match for Google) 3. AOL is the only search engine that drove fewer visits to publishers in the past year. 40
  41. 41. What do they mean?!? (in short) 1. Google is #1 (with a practically unbeatable lead) 2. Ask.com and Yahoo are the fastest growing sources of organic search traffic!! (but they’re still no match for Google) 3. AOL is the only search engine that drove fewer visits to publishers in the past year. We’re sorry, Tim Armstrong. 41
  42. 42. And, if you’re more of a visual person… 42
  43. 43. And, if you’re more of a visual person… Check out the trends on this nifty line graph 43
  44. 44. 44
  45. 45. Can’t see what’s going on with Yahoo, Bing, Ask, and AOL? Neither can we. 45
  46. 46. Let’s zoom in a bit closer 46 46
  47. 47. Let’s zoom in a bit closer (and forget about Google’s dominance for now) 47 47
  48. 48. 48
  49. 49. Want more data? See the full report here: http://s.shr.lc/1bc8Ouz 49

×