Downloaded 15 times
Uploaded byLilach Nadler
Creating a vision in agile environment
The document discusses the evolution of UX vision within an agile environment, focusing on improving customer experiences by visualizing complex customer journeys and identifying behavior patterns. It emphasizes the importance of validating design solutions through user testing while maintaining consistency between short-term and long-term product goals. The key takeaways highlight the need for a deeper understanding of product requirements and the necessity of investing in a clear UX vision.
More Related Content
Similar to Creating a vision in agile environment
![[DSC Europe 25] Andrzej Kowalczyk - AI - how to start small and grow in the f...](https://cdn.slidesharecdn.com/ss_thumbnails/oy1zmo94qv6vpcqjvno2-andrzej-kowalczyk-ai-how-to-start-small-and-grow-in-the-future-1-260119121559-cf093b23-thumbnail.jpg?width=640&height=640&fit=bounds)
![[DSC Europe 25] Bojan Djuricic - Predictive Design Process.pdf](https://cdn.slidesharecdn.com/ss_thumbnails/5awdrbedqdek3gqu2ezy-4-the-predictive-design-bojan-djuricic-260120105856-6c399e9b-thumbnail.jpg?width=640&height=640&fit=bounds)
Creating a vision in agile environment
- 1. UX VISION EVOLVING IN ANAGILE ENVIRONMENT Lilach Kantor UX expert @ NICE Enterprise
- 2.
- 4.
- 5.
- 6. HOW CAN WEIMPROVE THE CUSTOMER EXPERIENCE???
- 7.
- 8. Canceled account Called customer Service -IVR Visited web page Received email Talked to agent Dave
- 9. Canceled account Called customer Service -IVR Visited web page Received email Talked to agent Dave Dave
- 10. Differing perspectives Dave’s perspective Organization’s perspective One organization Branch /Mobile / Website / Call center Back office Email Website Call Center IVR Call Center Voice
- 11. Visualizing a singlejourney is simple
- 12. Visualizing multiple journeysis complex
- 13. HOW DO WEVISUALIZE BIG DATA?
- 14.
- 15.
- 16. Aggregate journey data 12 3 4 5 6 7
- 21.
- 22.
- 23.
- 25.
- 26.
- 27.
- 28. IS THE UIEFFECTIVE?
- 29. Test it withreal users
- 31.
- 32.
- 33.
- 34.
- 35. WE LOST CLARITY Wheredoes the Journey start? Where does it end?
- 36.
- 37.
- 38. 45% 2,250 100% 5,000 25% 1,250 20% 1000 20% 450 50% 1,125 100% 1,250 88% 880 100% 880 100% 1,125 100% 450 Ended here 30% 675 Ended here 100% 450 Endedhere 100% 1,125 Ended here 100% 880 Ended here 100% 1,250 Ended here 12% 120 Ended here 10% 500
- 39. 45% 2,250 100% 5,000 25% 1,250 20% 1000 20% 450 50% 1,125 100% 1,250 88% 880 100% 880 100% 1,125 100% 450 Ended here 30% 675 Ended here 100% 450 Endedhere 100% 1,125 Ended here 100% 880 Ended here 100% 1,250 Ended here 12% 120 Ended here 10% 500
- 40. BEHIND THE SCENES– THE UX PROCESS
- 41.
- 42.
- 43. Product Roadmap Focus on: • Userstories • Good usability • Business needs • Innovation • Real data • Future capabilities
- 44. Short Range development Long range Vision •User stories • Good usability • Business needs • Innovation • Real data• Future capabilities
- 45.
- 46.
- 47. Design 2: Designing forshort range development Release planning 2st sprint UX design 1st sprint UX design 1st sprint planning Visual design 2nd sprint planning
- 48.
- 49. Business needs UX Concept Detailed design Visual design Release planning 2st sprint UX design 1stsprint UX design 1st sprint planning Visual design 2nd sprint planning
- 50. Simultaneous design Advantages: • Deeperproduct understanding • Unified product vision • Internal product promotion • Faster design process
- 51. Business needs UX Concept Detailed design Visual design Release planning 2st sprint UX design 1stsprint UX design 1st sprint planning Visual design 2nd sprint planning Usability testing Usability testing
- 52.
- 53.
- 54. Don’t oversimplify yourdesign Validate both the product and the planned solution Invest in your vision!
- 55.