Environmental Scanning Pres 2 1 1 12 09[1]

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Business Technology

Increasing Your Competitiveness through Environmental Scanning January 2009

Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Premise… ,[object Object],[object Object],[object Object]

Marketing… the missing link! ,[object Object],[object Object],[object Object],[object Object],[object Object]

Firms’ Competiveness is Severely Constrained! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The tyranny of P&L” – Webster et al, 2005

Vision requires… ,[object Object],[object Object],[object Object],Ibarra, H. & Oboduru, O. Harvard Business Review , January 2009, 62-70.

Environmental Scanning (ES) ,[object Object],[object Object],[object Object],[object Object],[object Object]

ES Today! ,[object Object],[object Object],[object Object],[object Object]

Increasing Competitiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Organization ES Obstacles ,[object Object],[object Object],[object Object],[object Object]

ES Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],Pitfalls can be neutralized through the establishment of critical success factors

What We Do… ,[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

External forces…The Perfect Storm! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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