Creating a Marketing Plan
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The 5 steps to creating a marketing plan involve 3 phases: 1) Planning which includes creating a mission statement and analyzing strengths, weaknesses, opportunities, and threats. 2) Implementation identifies customer segments and positions products using the 4 P's of marketing - product, price, place, and promotion. 3) Control evaluates performance using marketing metrics.
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3) Identify target customer segments using segmentation, targeting, and positioning. 4) Implement the
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
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Creating a Marketing Plan
- 1. 5 STEPS TO CREATING A MARKETING PLAN
- 2. THE STEPS IN CREATING A MARKETING PLAN ARE BROKEN DOWN INTO 3 PHASES. •Planning Phase •Implementation Phase •Control Phase
- 3. PHASE ONE: PLANNING PHASE •Mission of business •Objectives of business Step 1 Mission Statement •Situational analysis •SWOT Step 2 Analyze
- 4. MISSION AND OBJECTIVES A mission statement will convey your company’s objectives and plans/activities you wish to achieve.
- 5. SITUATIONAL/SWOT ANALYSIS •S – Strengths •W – Weaknesses •O - Opportunities •T - Threats
- 6. PHASE 2: IMPLEMENTATION •Segmentation •Targeting •Positioning Step 3 Identify and evaluate opportunities •Product •Price •Place •Promotion Step 4 Implement 4 P’s
- 7. SEGMENTATION, TARGETING , AND POSITIONING •Segmentation – Divide market into groups •Targeting – Decide which segment to pursue •Positioning – Define how product compares to competing products
- 8. 4 P’S IN MARKETING •Product – What you’re offering and value it creates •Price – Customers must believe it is fair for what the receive •Place – Make readily accessible •Promotion – Various ways of communicating product to potential consumers
- 9. PHASE 3 - CONTROL •Evaluate performance using marketing metrics Step 5
- 10. MARKETING METRICS •Compare performance results across regions, time periods, products, and strategic business units. These can help understand why things happen, what can be done to fix problems, and a look into possible futures of products or strategies.