How well are you communicating your company's product strategy?
This presentation discusses different ways of organizing your product roadmap and presenting a compelling vision to different audiences. We will discuss how to group your initiatives into themes. We will discuss processes for prioritizing what gets on to the roadmap and getting buy-in from executives and other stakeholders. Jim Semick shares insights and tips for creating a compelling product roadmap vision.
About the Speaker:
Jim Semick is co-founder of ProductPlan, Web-based software for developing and communicating your strategic product roadmap. Jim speaks frequently about market validation and the new product development process. He was part of the founding team at AppFolio, a business SaaS company that has raised over $30M in venture funding. Jim previously led market validation and wrote the first product requirements for well-known software products including Citrix GoToMyPC and GoToMeeting.
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7. How well are you
communicating
your company’s
product strategy?
8. Signs of Roadmap Chaos
• Strategic objectives not clear
• Confusion about current
roadmap
• Lack of transparency into
decisions
• Roadmaps disjointed across org
• Execs not on board or lost in
weeds
9. Poll: How often do you meet with the
executive / management team to
review the product roadmap?
14. Prioritizing Your Roadmap
Costs: Implementation effort,
support costs, risk
Benefits:
revenue,
growth,
customer
satisfaction,
strategic
value
Kano Model
Product Effort versus Customer Delight
16. Ways to Organize Your Roadmap
• Product Line
• Product Category (e.g. Web, Mobile, Platform)
• Markets Served
• Strategic Initiative (e.g. monetization, growth)
• Team
• Outcomes, Goals
• Sales Channel
• Status
17. Poll: What are the primary elements
you use to organize your product
roadmap? (Choose more than one)
22. Poll: What tool are you using to
share your strategic roadmap
document today?
23. Engaging Executives
• Tell the story – be visual
• Be transparent about
your process - involve
them
• Align decisions with
Goals and KPIs
• Give them access to the
roadmap
24. Sign up for a free trial at
www.productplan.com
Thank You!