SlideShare a Scribd company logo
CREATINGYOUR

AUTHENTIC

PERSONALBRAND
Dr. Andrea Pennington
The Evolution of My Brand
WHATDOESBRANDINGINCLUDE?
It’s who and what people think you are and what
you represent to them in their mind.
The image people have of your company or product.
Your brand represents your Promise, the Expectations,
Experience and Emotions a client will have as a result
of working with you or your product.
WHATISYOURGOAL?
Get noticed
Leave your mark
Make an impression
Get paid!
Frequent objections:
“Who will care about my story?”
“Who am I to write?”
“I’m not a good writer”
“Where do I begin?”
“What if I fail?”
OVERCOMINGCOMMONOBSTACLES
REVIEWTHECONSEQUENCES
FEARVS.REGRET
“Become Who You Really Are”
Dr. Andrea Pennington
ENVISIONYOURFUTURE
ANDREA’SEVOLUTION
PUBLISHINGHISTORY
#1Bestseller
Amazon.co.uk
Dr. Andrea Pennington
Andrea@AndreaPennington.com
+33 6 12 74 77 09
+1 (707) 776-6310
www.AndreaPennington.com
www.MakeYourMarkGlobal.com
Personal branding
Content development
Media production and publishing
Q&A

More Related Content

Similar to Create an Authentic Personal Brand | Dr. Andrea Pennington of Make Your Mark Global

I am an Advertising Specialist
I am an Advertising SpecialistI am an Advertising Specialist
I am an Advertising Specialist
Matt Crump
 
Personal Branding Game Changer
Personal Branding Game ChangerPersonal Branding Game Changer
Personal Branding Game Changer
Scott Scanlon
 
Emotions of Healthcare Seekers
Emotions of Healthcare SeekersEmotions of Healthcare Seekers
Emotions of Healthcare Seekers
northlich
 
Really Stand Out - The 5 P's Personal Brand Planner
Really Stand Out - The 5 P's Personal Brand PlannerReally Stand Out - The 5 P's Personal Brand Planner
Really Stand Out - The 5 P's Personal Brand Planner
Jim Crocker
 
How to Humanize Your Hospital's Brand -- Step-by-Step
How to Humanize Your Hospital's Brand -- Step-by-StepHow to Humanize Your Hospital's Brand -- Step-by-Step
How to Humanize Your Hospital's Brand -- Step-by-Step
Krista Kotrla
 
AMA @ OSU : Personal Branding
AMA @ OSU : Personal BrandingAMA @ OSU : Personal Branding
AMA @ OSU : Personal Branding
Don The Idea Guy Holliday
 
The Art Of War
The Art Of WarThe Art Of War
The Art Of War
Val Slastnikov
 
Sperlingreene Personal Branding Presentation V2
Sperlingreene Personal Branding Presentation V2Sperlingreene Personal Branding Presentation V2
Sperlingreene Personal Branding Presentation V2
Steven E. Greene
 
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...What is Your Personal Brand Type? How to Increase your Personal Brand Value &...
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...
Victoria Baylor
 
Techbiz Webinar - The Art of Selling yourself
Techbiz Webinar - The Art of Selling yourselfTechbiz Webinar - The Art of Selling yourself
Techbiz Webinar - The Art of Selling yourself
EkoInnovationCentre
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
Business Link South West - Events
 
PR success - great stories get great coverage
PR success - great stories get great coveragePR success - great stories get great coverage
PR success - great stories get great coverage
G2 Communications, Inc.
 
Executive presence
Executive presenceExecutive presence
Executive presence
AninditaSengupta21
 
Building your Personal Brand Presentation
Building your Personal Brand PresentationBuilding your Personal Brand Presentation
Building your Personal Brand Presentation
Amanda Bennett
 
Copywriting Champion.pdf
Copywriting Champion.pdfCopywriting Champion.pdf
Copywriting Champion.pdf
JohnHawkins13672
 
Firstborn 99U Studio Session: Selling to Skeptics
Firstborn 99U Studio Session: Selling to SkepticsFirstborn 99U Studio Session: Selling to Skeptics
Firstborn 99U Studio Session: Selling to Skeptics
FirstbornNY
 
Everything you wanted to know about marketing DORSET
Everything you wanted to know about marketing DORSETEverything you wanted to know about marketing DORSET
Everything you wanted to know about marketing DORSET
Business Link South West - Events
 
Selling The Brand Of You Ashley Cisneros
Selling The Brand Of You Ashley CisnerosSelling The Brand Of You Ashley Cisneros
Selling The Brand Of You Ashley Cisneros
Ashley Cisneros
 
How to seduce your customers with words
How to seduce your customers with wordsHow to seduce your customers with words
How to seduce your customers with words
Provadis Enterprise Ltd
 
Connectfest niagara
Connectfest niagaraConnectfest niagara
Connectfest niagara
Paul Copcutt
 

Similar to Create an Authentic Personal Brand | Dr. Andrea Pennington of Make Your Mark Global (20)

I am an Advertising Specialist
I am an Advertising SpecialistI am an Advertising Specialist
I am an Advertising Specialist
 
Personal Branding Game Changer
Personal Branding Game ChangerPersonal Branding Game Changer
Personal Branding Game Changer
 
Emotions of Healthcare Seekers
Emotions of Healthcare SeekersEmotions of Healthcare Seekers
Emotions of Healthcare Seekers
 
Really Stand Out - The 5 P's Personal Brand Planner
Really Stand Out - The 5 P's Personal Brand PlannerReally Stand Out - The 5 P's Personal Brand Planner
Really Stand Out - The 5 P's Personal Brand Planner
 
How to Humanize Your Hospital's Brand -- Step-by-Step
How to Humanize Your Hospital's Brand -- Step-by-StepHow to Humanize Your Hospital's Brand -- Step-by-Step
How to Humanize Your Hospital's Brand -- Step-by-Step
 
AMA @ OSU : Personal Branding
AMA @ OSU : Personal BrandingAMA @ OSU : Personal Branding
AMA @ OSU : Personal Branding
 
The Art Of War
The Art Of WarThe Art Of War
The Art Of War
 
Sperlingreene Personal Branding Presentation V2
Sperlingreene Personal Branding Presentation V2Sperlingreene Personal Branding Presentation V2
Sperlingreene Personal Branding Presentation V2
 
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...What is Your Personal Brand Type? How to Increase your Personal Brand Value &...
What is Your Personal Brand Type? How to Increase your Personal Brand Value &...
 
Techbiz Webinar - The Art of Selling yourself
Techbiz Webinar - The Art of Selling yourselfTechbiz Webinar - The Art of Selling yourself
Techbiz Webinar - The Art of Selling yourself
 
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
21.10.10 everything you wanted to know about marketing (Weymouth, Dorset)
 
PR success - great stories get great coverage
PR success - great stories get great coveragePR success - great stories get great coverage
PR success - great stories get great coverage
 
Executive presence
Executive presenceExecutive presence
Executive presence
 
Building your Personal Brand Presentation
Building your Personal Brand PresentationBuilding your Personal Brand Presentation
Building your Personal Brand Presentation
 
Copywriting Champion.pdf
Copywriting Champion.pdfCopywriting Champion.pdf
Copywriting Champion.pdf
 
Firstborn 99U Studio Session: Selling to Skeptics
Firstborn 99U Studio Session: Selling to SkepticsFirstborn 99U Studio Session: Selling to Skeptics
Firstborn 99U Studio Session: Selling to Skeptics
 
Everything you wanted to know about marketing DORSET
Everything you wanted to know about marketing DORSETEverything you wanted to know about marketing DORSET
Everything you wanted to know about marketing DORSET
 
Selling The Brand Of You Ashley Cisneros
Selling The Brand Of You Ashley CisnerosSelling The Brand Of You Ashley Cisneros
Selling The Brand Of You Ashley Cisneros
 
How to seduce your customers with words
How to seduce your customers with wordsHow to seduce your customers with words
How to seduce your customers with words
 
Connectfest niagara
Connectfest niagaraConnectfest niagara
Connectfest niagara
 

Recently uploaded

SASi-SPi Science Policy Lab Pre-engagement
SASi-SPi Science Policy Lab Pre-engagementSASi-SPi Science Policy Lab Pre-engagement
SASi-SPi Science Policy Lab Pre-engagement
Francois Stepman
 
2023 Ukraine Crisis Media Center Financial Report
2023 Ukraine Crisis Media Center Financial Report2023 Ukraine Crisis Media Center Financial Report
2023 Ukraine Crisis Media Center Financial Report
UkraineCrisisMediaCenter
 
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
kekzed
 
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPEACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
Charmi13
 
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
OECD Directorate for Financial and Enterprise Affairs
 
Proposal: The Ark Project and The BEEP Inc
Proposal: The Ark Project and The BEEP IncProposal: The Ark Project and The BEEP Inc
Proposal: The Ark Project and The BEEP Inc
Raheem Muhammad
 
2023 Ukraine Crisis Media Center Finance Balance
2023 Ukraine Crisis Media Center Finance Balance2023 Ukraine Crisis Media Center Finance Balance
2023 Ukraine Crisis Media Center Finance Balance
UkraineCrisisMediaCenter
 
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
OECD Directorate for Financial and Enterprise Affairs
 
2023 Ukraine Crisis Media Center Annual Report
2023 Ukraine Crisis Media Center Annual Report2023 Ukraine Crisis Media Center Annual Report
2023 Ukraine Crisis Media Center Annual Report
UkraineCrisisMediaCenter
 
Bridging the visual gap between cultural heritage and digital scholarship
Bridging the visual gap between cultural heritage and digital scholarshipBridging the visual gap between cultural heritage and digital scholarship
Bridging the visual gap between cultural heritage and digital scholarship
Inesm9
 
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
gfysze
 
Using-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptxUsing-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptx
kainatfatyma9
 
Gamify it until you make it Improving Agile Development and Operations with ...
Gamify it until you make it  Improving Agile Development and Operations with ...Gamify it until you make it  Improving Agile Development and Operations with ...
Gamify it until you make it Improving Agile Development and Operations with ...
Ben Linders
 
IEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdfIEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdf
Claudio Gallicchio
 
2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates
UAE Ppt
 
AWS User Group Torino 2024 #3 - 18/06/2024
AWS User Group Torino 2024 #3 - 18/06/2024AWS User Group Torino 2024 #3 - 18/06/2024
AWS User Group Torino 2024 #3 - 18/06/2024
Guido Maria Nebiolo
 
Data Processing in PHP - PHPers 2024 Poznań
Data Processing in PHP - PHPers 2024 PoznańData Processing in PHP - PHPers 2024 Poznań
Data Processing in PHP - PHPers 2024 Poznań
Norbert Orzechowicz
 
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
OECD Directorate for Financial and Enterprise Affairs
 
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
OECD Directorate for Financial and Enterprise Affairs
 
Legislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptxLegislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptx
Charmi13
 

Recently uploaded (20)

SASi-SPi Science Policy Lab Pre-engagement
SASi-SPi Science Policy Lab Pre-engagementSASi-SPi Science Policy Lab Pre-engagement
SASi-SPi Science Policy Lab Pre-engagement
 
2023 Ukraine Crisis Media Center Financial Report
2023 Ukraine Crisis Media Center Financial Report2023 Ukraine Crisis Media Center Financial Report
2023 Ukraine Crisis Media Center Financial Report
 
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
怎么办理(lincoln学位证书)英国林肯大学毕业证文凭学位证书原版一模一样
 
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPEACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
ACTIVE IMPLANTABLE MEDICAL DEVICE IN EUROPE
 
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
The Intersection between Competition and Data Privacy – CAPEL – June 2024 OEC...
 
Proposal: The Ark Project and The BEEP Inc
Proposal: The Ark Project and The BEEP IncProposal: The Ark Project and The BEEP Inc
Proposal: The Ark Project and The BEEP Inc
 
2023 Ukraine Crisis Media Center Finance Balance
2023 Ukraine Crisis Media Center Finance Balance2023 Ukraine Crisis Media Center Finance Balance
2023 Ukraine Crisis Media Center Finance Balance
 
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
The Intersection between Competition and Data Privacy – KEMP – June 2024 OECD...
 
2023 Ukraine Crisis Media Center Annual Report
2023 Ukraine Crisis Media Center Annual Report2023 Ukraine Crisis Media Center Annual Report
2023 Ukraine Crisis Media Center Annual Report
 
Bridging the visual gap between cultural heritage and digital scholarship
Bridging the visual gap between cultural heritage and digital scholarshipBridging the visual gap between cultural heritage and digital scholarship
Bridging the visual gap between cultural heritage and digital scholarship
 
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
一比一原版(unc毕业证书)美国北卡罗来纳大学教堂山分校毕业证如何办理
 
Using-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptxUsing-Presentation-Software-to-the-Fullf.pptx
Using-Presentation-Software-to-the-Fullf.pptx
 
Gamify it until you make it Improving Agile Development and Operations with ...
Gamify it until you make it  Improving Agile Development and Operations with ...Gamify it until you make it  Improving Agile Development and Operations with ...
Gamify it until you make it Improving Agile Development and Operations with ...
 
IEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdfIEEE CIS Webinar Sustainable futures.pdf
IEEE CIS Webinar Sustainable futures.pdf
 
2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates2 December UAE National Day - United Arab Emirates
2 December UAE National Day - United Arab Emirates
 
AWS User Group Torino 2024 #3 - 18/06/2024
AWS User Group Torino 2024 #3 - 18/06/2024AWS User Group Torino 2024 #3 - 18/06/2024
AWS User Group Torino 2024 #3 - 18/06/2024
 
Data Processing in PHP - PHPers 2024 Poznań
Data Processing in PHP - PHPers 2024 PoznańData Processing in PHP - PHPers 2024 Poznań
Data Processing in PHP - PHPers 2024 Poznań
 
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
The Intersection between Competition and Data Privacy – COLANGELO – June 2024...
 
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
The Intersection between Competition and Data Privacy – OECD – June 2024 OECD...
 
Legislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptxLegislation And Regulations For Import, Manufacture,.pptx
Legislation And Regulations For Import, Manufacture,.pptx
 

Create an Authentic Personal Brand | Dr. Andrea Pennington of Make Your Mark Global