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1. Don't Build That Website

2. It never ceases to amaze me how often new webmasters
set about their online business at the start without
actually having clearly defined strategies on how to
market and promote the website and the product.

3. Now this article is for internet marketing newbies, so the
strategies for website promotion are fairly basic therefore
experienced internet marketers are under no compulsion
to proceed.

4. If you are a newbie, however, please pay attention as
these website promotional strategies are what you will
need to employ over and over again every time you have a
new product to promote. Apply these basic techniques
and the bedrock of success is laid for you.

5. Remember, no traffic, no sales.

6. Free listings in Search Engines: Everyone loves to get
something for free. The same applies to free traffic.

8. Pay Per Click Advertising: Here the search engines list your
site based on your bid for a particular keyword(s). Your
position in the search listing strongly depends on how
much you are prepared to pay for those keywords and the
bidding price is also dependent on the popularity and
competitiveness of your niche. This Pay Per Click (PPC)
listings are the ones you see on the right side of your
screen in the search results in, for instance, Google and
Yahoo who now own Overture.

10. Know Your Numbers!

12. Visit these directories and look out for ezines that fit your
products and also the subscription base of those ezines.
You then choose to place Solo ads, Sponsor ads or
Classified ads on ezines of your choice at an agreed price.
The choice of which type of Ad and what ezine(s) to place
your Ad would depend on your personal preference and
your budget as well.

15. Offline Advertising: This is quite often ignored. Just
because your business is online does not mean you cannot
generate traffic offline. You will be surprised at how
potent this weapon can be. Write Press Releases about
your product, Product review etc and send it to editors of
newspapers and magazine. The one I love most is what we
refer to as web ad. Here you use classified ads in
newspapers and magazines to drive traffic to your site.

16. These are basic strategies you must have mapped out
before commencing work on your website. This way you
can start marketing the very day your website goes live.

17. Always think marketing first.

18. Please visit:
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for more info