This document summarizes market research findings for Hillsborough Yoga & Healing Arts (HYHA). It finds that while many people are familiar with yoga, few have heard of HYHA. Most learn about exercise classes through word-of-mouth. The document recommends HYHA establish itself as an interactive brand by empowering customers to share content across multiple online and offline platforms in order to generate more word-of-mouth promotion.

1. Hillsborough Yoga &
Healing Arts
The Burrito Agency

2. the Burrito Agency… what?
“A whole lotta
content delivered to
you fast and fresh!”

3. The Research
53% had been to Hillsborough, NC
Only 6% had heard of HYHA
*Qualtrics Survey

4. Facebook: 95%
Instagram: 81%
Twitter: 42%
*Qualtrics Survey

5. 45% would be willing to drive 15
minutes to get to an exercise class
*Qualtrics Survey

6. 78% get information about
exercise classes and deals
through word-of-mouth
*Qualtrics Survey

7. *Statista

8. Takeaways
Most people practice yoga for physical and
overall wellness reasons

9. Takeaways
The yoga industry affects more than 70
million Americans

10. Takeaways
Yoga is talked about a lot, but Hillsborough
Yoga has no share of voice

11. Takeaways
Millennials are willing to try new things and
be adventurous

12. Takeaways
Millennials want brands to engage and
interact with them

13. Takeaways
People value peer recommendation and
word-of-mouth over traditional advertising

14. Challenge
Get consumers to share and talk about
Hillsborough Yoga and Healing Arts to
establish it as an interactive brand.

16. Consumer Disconnect
Returning client’s brand connection ends when
they leave the building

17. Who are we talking to?

18. The Granola-Crunchy Collegiates

19. The Doctor’s Orders Exercisers

20. Insight
Word-of-mouth isn’t just word-of-mouth
anymore.

21. Empower yourself.

22. Engage your community.

23. Energize your body.

24. Facebook

31. Instagram

35. Twitter

39. Blog

43. Website

47. Physical Handouts

50. Concluding Remarks

51. Questions? Comments? Nachos?