Work experience: brand marketing, copywriting, blogging, managed athletes and ambassadors, pro athlete sales, retail sales, assistant store manager, visual merchandising, volunteer work.

1. Craig Holloway
3825 Isabel Street
Skokie, Illinois 60076
(805) 490-6966
rogercraigh@gmail.com
Objective
My goal is to find a job in retail sales, freelance copywriting or marketing. I’d like to
work for a company that offers high-quality products, cares about its employees and
customers, and is actively involved in their local community. Please visit my LinkedIn
profile to learn more about me. Personal references upon request.
Experience
I have done a lot of excellent work over the years. My experience includes editorial
(writing and blogging), brand marketing and retail sales. I’m a smart, detail-oriented
person who performs well in a team environment, stays focused on deadlines and
works for the greater good of the company. Also, my positive attitude is a plus with
customers and coworkers.
Career History
Patagonia Mag Mile – One of two Chicago Patagonia retail stores; Mag Mile is
located in the Gold Coast neighborhood.
Chicago, Illinois
Employed – 7 months
Gramicci and Sims Apparel – Outdoor lifestyle brand which makes clothes for
climbers and hikers. Sims active outdoor gear for the snowboarding lifestyle.
Agoura Hills, California
Employed – 4 months
Patagonia, Inc. – An outdoor company that makes technical outerwear, insulation

2. and functional sportswear.
Ventura, California
Years employed – 18
Active Endeavors – Retail shop that catered to outdoor enthusiasts.
Evanston, Illinois
Years employed – 10
Frank Shorter Fitness Wear – A retail gathering place for runners.
Evanston, Illinois and Boulder, Colorado
Years employed – 4
Career Details
Patagonia Mag Mile Chicago 2016 - 2017 – Sales Associate
• Worked as seasonal: serviced, assisted, outfitted customers
• Educated customers on latest gear and outdoor clothing
• Environmental Grants Champion (gave grant monies to local and regional
environmental groups)
Gramicci and Sims 2015 - 2016 – Dealer Services and Copywriter
• Placed preseason, fill-in and special orders for wholesale accounts
• Helped online customers with returns and exchanges
• Communicated daily with national sales rep on dealer sales and orders
• Proficient in Apparel Magic, Amazon Vendor Central and RMS systems
• Placed orders for Nordstrom and Amazon customers
• Attended Winter Outdoor Retailer Show in Salt Lake City
• Wrote content for web, workbook, hangtags, athlete interviews and bios

3. • Collaborated on two writing projects; co-branding with Bigtruck Hats and
Bottleworks
Patagonia – Editorial Department 2006 - 2014 – Editor and Writer
• Edited multiple product workbooks and companion PDFs twice yearly: spring and
fall US books – 300 pages each; Surf, Fishing, Wetsuits, Europe and Canada books –
200 to 300 pages each
• Product copy editor: Men’s and Women’s Trail Running, Men’s and Women’s
Wetsuits, Kids and Patagonia Footwear
• Wrote and edited consumer look books for Surf, Alpine and Snow categories
• Contributor to Patagonia’s blog, The Cleanest Line. Posted stories on ultra-
marathon running, employee interviews and book reviews
Patagonia Wholesale 2004 - 2006 – Pro Sales and Customer Service
• Placed orders for athletes and teams on the Patagonia Pro Program
• Developed meaningful business relationships with individuals and teams
• Increased sales for running, cycling and Ultimate Frisbee team accounts
• Top-notch service provider for my customers
Alpine and Endurance Teams 1999 - 2004 – Marketing Support
• Co-managed Montrail/Patagonia ultra-running team: 75 athletes
• Managed athletes’ clothing and travel budgets
• Traveled to trail-running events, promoted Patagonia’s brand
• Catalogued athletes’ gear-testing feedback for designers
• Collaborated with team leaders, developing marketing strategies
• Set-up and attended consumer-based trail running camps
Patagonia Retail 1997 - 1999 – Assistant Manager and Sales Associate

4. • Patagonia’s Great Pacific Ironworks Ventura, California
• Taught operational procedures and company history to new hires
• Co-wrote weekly schedule with store manager
• Responsible for opening, closing store and closing out registers
• Outfitted customers with gear for whatever they loved to do in the outdoors
Patagonia Mail Order 1996 - 1997 – Customer Service Representative
• Placed product orders for domestic and international customers
• Gave exceptional customer service
• Received All-Company Award for Best Customer Service
Patagonia Career Highlights
• Served on Environmental Grants Council – 2000 - 2003
• Wrote field report for the 2005 Spring Catalog – Lost on Adrenaline
• Helped market Patagonia to become one of the most respected brands in the
ultra-running community
• All-Company Award for Best Customer Service
Active Endeavors 1986 -1996 – Sales Associate and Trainer
• Responsible for training new employees
• Conducted one-on-one gear clinics with coworkers
• Tracked store inventory placing fill-in and special orders
• Attended running and mountain bike races representing Active Endeavors
• Top-selling sales associate who adored his customers and colleagues
Frank Shorter Fitness Wear 1983 -1986 – Sales Associate and Key Holder
• Trained sales associates on running shoe technologies
• Organized weekly runs for customers and employees
• Responsible for opening and closing store
Education

5. • Moorpark College, Moorpark, California – Graphic Design
• Oakton Community College, Des Plaines, Illinois – Business
• All-American cross-country runner
• 200-RYT (registered yoga teacher) with Yoga Alliance
• UCLA Extension – Memoir Writing Workshop
Volunteer Work – Trail Builder
• Ojai Valley Land Conservancy – Ojai, California
The Ojai Valley Land Conservancy is a community based nonprofit organization that
protects open space, natural habitat, wildlife and watershed in the Ojai Valley.