Digital marketing has become a strategic growth asset for tech companies, enabling brands to build visibility, trust, and market reach. Addressing challenges like fragmented messaging, outdated tools, and ad fatigue, success lies in relevance-driven campaigns, AI-powered analytics, and industry-specific strategies. With a unified and goal-aligned approach that spans storytelling, smart advertising, and complete digital enablement, brands can create ecosystems that shape perception, strengthen credibility, and drive sustainable success.

1. CrackingtheCode : Tech Companies’ Digital Marketing
Strategies Matters

2. © 2025 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
WHY DIGITAL MARKETING MATTERS
• Stakeholders today discover, perceive & engage with brands online.
• Amplifies visibility, strengthens trust & opens new markets.
• For large organisations, the challenge lies in fragmented
communication & diluted narratives.

3. © 2025 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
• Limited Presence: Strong offline
identity, weak online story.
• Omni-Channel Gaps: Inconsistent
tone, design, and messaging erode
trust.
• Content Fatigue: Irregular or
irrelevant content reduces
engagement.
• Outdated Tools: Missing out on
analytics, AI, and automation.
• Ad Fatigue: Generic campaigns
struggle to capture attention.
COMMON DIGITAL
MARKETING CHALLENGES

4. © 2025 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
KEYS TO STRATEGIC GROWTH
• Relevance over Volume: Smart execution
builds trust & engagement.
• Industry-Specific Campaigns:
⚬ Short-form videos highlight innovation &
processes.
• Webinars, YouTube, trade platforms for
technical buyers.
• Technology Advantage:
⚬ AI-powered targeting & analytics.
⚬ Intelligent media planning to maximise
ROI.

5. © 2025 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
INTERICS’ STRATEGIC APPROACH
• Strategy with Alignment: Campaigns rooted in business goals.
• Unified Presence: Consistency across web, social, ads & trade.
• Humanised Expertise: Turning complex processes into engaging narratives.
• Smarter Advertising: AI-driven, measurable, ROI-focused campaigns.
• Complete Enablement: From platforms & content to campaigns & analytics.

6. © 2025 Interics Designs Pvt. Ltd | All rights reserved www.intericsdesigns.com
CONCLUSION
• Digital marketing is not just a channel, it’s a strategic growth asset.
• Interics decodes complexity into clarity, trust, and impact.
• Let’s build ecosystems that shape perception, strengthen credibility
& drive sustainable success.

7. DISCLAIMER :
This document is intended for presentation purpose only. It contains information that is strictly confidential. You are notified that any use, dissemination,
distribution or copying of its images, concepts and content of any slide, is prohibited.
Connect with us
128, City Road, London, EC1V 2NX, United Kingdom
M: mehak@intericsdesigns.com
Bungalow no. B6, Mantri Manor, Lane no. 5,
Koregaon Park, Pune, Maharashtra
Pune | Mumbai | London
An ISO 9001:2008 Company
www.intericsdesigns.com info@intericsdesigns.com