CPM benchmarks, Twitter vs Facebook

1. Twitter vs Facebook CPM
Twitter CPM $3.50; Facebook CPM 0.35
Source: BusinessInsider, April 2012
-1- Augustine Fou

2. Comparative Media Costs
Cost per Thousand (CPM): Cost to reach 1,000 users or impressions
$500
$450 pay for
$450
$400 mailing
$350 costs pay for
$300
$250
$250 media
$200
$140costs
$150 no mailing or
$100
$50 $30 $15
media costs
$7 $2
$0
Direct Mail Mail Order Drive Time Prime Time Online Online Online
Catalog Radio TV Video Ads Display Search
Offline: w/ Unit Costs Offline: w/o Unit Costs ONLINE: WINNER
-2- Augustine Fou

3. Related Slideshares
CPM and CPC Pricing Trends
By: Augustine Fou, October 19, 2012
Display Search Social CTR Benchmarks
By: Augustine Fou, March 11, 2013
-3- Augustine Fou

4. Dr. Augustine Fou – Agency Czar
“I advise clients on optimizing their
marketing mix – from traditional to
digital, and within digital from
display to search to performance.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou
-4- Augustine Fou