This document outlines the business plan for COVERDE, which aims to help small and medium-sized manufacturers in the building sector. COVERDE's customer value proposition includes identifying sustainable products for manufacturers, providing advice to enhance their products, and promoting products through catalogues. This expands manufacturers' offerings and differentiates them through sustainable packaged solutions. COVERDE's profit formula includes monthly fees from manufacturers and commissions from product sales. Key resources include employees with technical and commercial skills, product catalogues, information about sustainability, communication channels, partnerships, and the COVERDE brand.

1. COVERDE
Buisness Plan
February 18th 2015
Christopher BELLM, Diego GARZA,
Guillemette MALUKA, Martin LUTTRINGER
Leadership for
sustainable
development
Project presentation

2.  Introduction to the building sector
 Customer value proposition
 Profit formula
 Key resources
 Key processes
AGENDA

3. BUILDING SECTOR
Project supervisors
(architects, engineers, etc.)
Final clients
Adapted solutions
Specific demand
Manufacturors
General
constructors
Distributors

4. CUSTOMER VALUE PROPOSITION
Small & medium-
sized manufacturors
Current situation:
- Lack of funds, time, resources, employees
- Lack of knowledge of the building sector
- Lack of visibility
- Lack of marketing and commercial strategies
Our added value:
- Identify sustainable value-added
products
- Provide them advices to enhance the
product (certifications, tendencies, etc)
- Promote their products (catalogue) by
dividing the price among all the
manufacturors

5. CUSTOMER VALUE PROPOSITION
Our added value:
- Wider commercial proposition
- Differenciation: sustainable packaged solutions
Our added value:
- Expand their product offer
 distributors: placement in shelves
 constructors: technically new products
Project supervisors
General
constructors
Distributors

6. PROFIT FORMULA
$2,500 MXN 15 different manufactures
$225,000 MXN
Monthly fee
$3,500 MXN
Commisision
2.5%
5 catalogues
2%1%
Investing in R&D
Above… R&D

7. PROFIT FORMULA
Total expenditure format, monthly.
$14,000 MXN
Payroll
$20,000 MXN

8. KEY RESOURCES
Employees
• High technical &
commercial skills
 image of Coverde in
their hands
Catalogues
• Solution providers
 physical
representation of the
added value we
propose to the client
Information
• Why sustainable?
 Know manufacturers’
processes and products
by heart
Channel
• Face to face
communication
 qualitative methods for
qualitative results
Partnership
• Manufacturers: more
than mere clients
• NGO: 3rd party
certificator
 network generator in the
sustainable building’s sector
Branding
• COVERDE
 ´the experts on green
products who are green
themselves’

9. KEY PROCESSES

10. QUESTIONS
THANK YOU !