The document summarizes media coverage of screenings of the GAA All-Ireland Hurling and Football Finals at ODEON cinemas. It details two photocalls held to promote the screenings that generated over €250k in estimated media value across broadsheet and tabloid newspapers. 1525 guests attended screenings at 10 cinema sites, marking a 32% increase from 2014. Breakdowns of newspaper and online coverage are provided for both the football and hurling finals screenings.