The digital marketing course, taught by Dr. Khalilah Binti Abd Hafiz, aims to equip students with essential knowledge and tools related to the modern digital marketing landscape. Students will learn about various digital marketing strategies, tools, and consumer behavior through a combination of assignments and a final exam. Key topics include SEO, content marketing, social media, and digital analytics.

1. BMK21203
DIGITAL MARKETING
Semester: February 2024 session
Lecturer: Dr. Khalilah Binti Abd Hafiz
Faculty: FBMP
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2. SYNOPSIS
• Digital Marketing discusses the understanding of the
foundations of the new digital marketing landscape and
acquire a new set of stories, concepts, and tools to help
students digitally create, distribute, promote and price
products and services.
• This course introduces how new digital tools are enabling
customers to take a more active role in developing and
branding the products they consumer.
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3. LEARNING
OUTCOMES
By the end of this course, the student should be able to:
• CO1 – Discuss the types of digital marketing and its
application in marketing in digital business
environment.
• CO2 – Demonstrate the application of digital marketing
tools in the marketing principles in the digital business
environment.
• CO3 -Analyze the digital marketing tools, assets and
user experience, and digital analytic analysis of digital
marketing tools. 3

4. ASSESSMENT
COMPONENTS
Assignment
1 – 30%
Assignment
2 – 30%
Final Exam
– 40%
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5. GRADING SYSTEM
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A 80-100
A- 75-79
B+ 70-74
B 65-69
B- 60-64
C+ 55-59
C 50-54
C- 46-49
D+ 43-45
D 40-42
E 0-39

6. LIST OF CHAPTERS
• Introduction To Digital Marketing
• Digital Marketing Research
• Content Marketing
• Search Engine Optimization (SEO)
• Affiliate & Video Marketing
• Consumer Behaviour In Digital Environment
• SocialMedia Marketing
• Email Marketing
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7. LIST OF CHAPTERS
• Mobile Marketing
• Digital Assets & User Experience
• Digital Analytics
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8. EBOOK
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9. RULES IN CLASS
1. Follow my instructions
2. Submission on time
3. Do not disturb others while in class
4. All communications must be in the official
Telegram group
5. Contact during office day and hours only
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10. WORDS TO PONDER
When I was a student, I never ask my lecturers for
extra marks, but I ask myself:
“DO I PUT EXTRA EFFORTS FOR EXTRA MARKS?”
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