Countering a hostile story: weathering the storm and planning for the future | Making the news conference | 30 November 2017

•

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Klare Kennett, assistant director external relations - marketing and communications, and David Bowles, assistant director - public affairs, RSPCA Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

How to survive a media
storm...and plan for the
future
Klare Kennett, Assistant Director Marketing and
Communications - @KlareRSPCA
David Bowles, Assistant Director Public Affairs -
@DavidBowles21

The good news
Positive 76.17%
Negative 1.97%
Neutral
21.86%

Ready for any weather
● Prepare for the storm ahead
● Rainy day advice
● Keeping everyone in the loop

You kill all the
animals!
You bully
old people!
You shouldn’t
prosecute people!
You’re not fit
for purpose!

Engage with the journalist
straight away.
Be honest, be genuine, be
compassionate, personal -
and accurate.
Apologise if necessary.
Humility goes a long way.
Correct any inaccuracies.
Don’t be afraid to talk off-the-
record.
Always useful to have holding
statements ready for quick
response.

Fighting back“He was the
thinnest dog
I’ve seen in
10 years.”
“You could see
every bone in
his body.”

“At our wedding his
tail never stopped
wagging!”

Fighting back
* Support from MPs/committee
members
* Well briefed interviewees available
* Q&As for use by staff across RSPCA
* Internal message for staff

With a little help from your friends* Brief friendly organisations with
similar interests
* See if they would be willing to
support you with proactive
statements or if approached
* Other animal charities came out in
support of RSPCA with joint
statement

When the story appears:
How to react and make the best of a bad situation..(not
running and hiding in a box!)

Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

Making the news:
generating positive PR
for your charity
Supported by
30 November 2017
London
#charityPR

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This report explores the significance of border towns and spaces for strengthening responses to young people on the move. In particular it explores the linkages of young people to local service centres with the aim of further developing service, protection, and support strategies for migrant children in border areas across the region. The report is based on a small-scale fieldwork study in the border towns of Chipata and Katete in Zambia conducted in July 2023. Border towns and spaces provide a rich source of information about issues related to the informal or irregular movement of young people across borders, including smuggling and trafficking. They can help build a picture of the nature and scope of the type of movement young migrants undertake and also the forms of protection available to them. Border towns and spaces also provide a lens through which we can better understand the vulnerabilities of young people on the move and, critically, the strategies they use to navigate challenges and access support. The findings in this report highlight some of the key factors shaping the experiences and vulnerabilities of young people on the move – particularly their proximity to border spaces and how this affects the risks that they face. The report describes strategies that young people on the move employ to remain below the radar of visibility to state and non-state actors due to fear of arrest, detention, and deportation while also trying to keep themselves safe and access support in border towns. These strategies of (in)visibility provide a way to protect themselves yet at the same time also heighten some of the risks young people face as their vulnerabilities are not always recognised by those who could offer support. In this report we show that the realities and challenges of life and migration in this region and in Zambia need to be better understood for support to be strengthened and tuned to meet the specific needs of young people on the move. This includes understanding the role of state and non-state stakeholders, the impact of laws and policies and, critically, the experiences of the young people themselves. We provide recommendations for immediate action, recommendations for programming to support young people on the move in the two towns that would reduce risk for young people in this area, and recommendations for longer term policy advocacy.

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1. How to survive a media storm...and plan for the future Klare Kennett, Assistant Director Marketing and Communications - @KlareRSPCA David Bowles, Assistant Director Public Affairs - @DavidBowles21

2. The good news Positive 76.17% Negative 1.97% Neutral 21.86%

3. Ready for any weather ● Prepare for the storm ahead ● Rainy day advice ● Keeping everyone in the loop

4. You kill all the animals! You bully old people! You shouldn’t prosecute people! You’re not fit for purpose!

5. Engage with the journalist straight away. Be honest, be genuine, be compassionate, personal - and accurate. Apologise if necessary. Humility goes a long way. Correct any inaccuracies. Don’t be afraid to talk off-the- record. Always useful to have holding statements ready for quick response.

6. Bending the truth...

7. Bending the truth There it is!

9. Should the RSPCA prosecute?

10. Fighting back“He was the thinnest dog I’ve seen in 10 years.” “You could see every bone in his body.”

11. “At our wedding his tail never stopped wagging!”

12.

13.

14. Fighting back * Support from MPs/committee members * Well briefed interviewees available * Q&As for use by staff across RSPCA * Internal message for staff

15. With a little help from your friends* Brief friendly organisations with similar interests * See if they would be willing to support you with proactive statements or if approached * Other animal charities came out in support of RSPCA with joint statement

16.

17. Animals as sentient beings

18. When the story appears: How to react and make the best of a bad situation..(not running and hiding in a box!)

19. Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

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