Counseling involves a formal face-to-face meeting between a supervisor and employee to identify the causes of poor performance and find ways to improve. It is used when feedback and coaching have not resolved issues, and aims to communicate concerns, determine causes, and set expectations for improved performance without embarrassment. Counseling is appropriate for minor infractions or first offenses by experienced employees, and failure to take action can negatively impact workload, morale, and reinforcement of unacceptable behaviors.