Brand Values
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Values become key differentiators for brands, especially in crowded categories. Values run deep and get exposed to consumers during times of stress.
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Focusing on the right target audience is the difference between success and failure in brand building. Your audience isn't a thing. They are people with dreams and aspirations. Acknowledge this and help them and your brand will become a winner!
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Be S.M.A.R.T. about your marketing efforts. These aspects are critical when it comes to calculating your brand's return on investment (ROI). Make sure to follow these steps and your brand will emerge a winner for sure!
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Conversational marketing
Your customer could be trying to reach you through any of the multiple channels present today: Twitter, email, chat, social media or plain old phone. Are you available for them? You should at least be in a position to acknowledge their request and contact them later, at their convenience on the best medium possible.
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1. Pour hundred of crores into your marketing effort with the help of investors who understand that brand building and marketing needs huge resources and sustained 360 degree efforts
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If you have a rich investor, with unlimited funds in your corner you can splurge across channels and build your brand.
If you don't, AND you're willing to grind it out. Look up, there's a single cloud, high in the sky. It has a silver lining. It will get you there.
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Emotional cost
Value Proposition of a brand is the sum of its rational and emotional benefits minus the cost.
Marketers are often perplexed when despite what they believe is an irresistible price, brand sales are tepid. This happens because they fail to factor in the emotional cost that a customer has to pay in making the purchase.
For example, the customer may not just be looking at the price tag of an air conditioner while deciding on a brand. To it they will add the cost of anxiety of poor quality.
In their minds cost now becomes: price + sleepless nights due to product failure + time spent chasing technicians for repair + cost of repair + taunts from family members + loss of face etc.
Have you identified the emotional cost your customer is facing?
Brand & AI by Rajan Narayan
Microsoft has recently filed a patent for an AI chatbot that can learn from an individual’s social media posts, emails, letters, voice samples and other communication material and then replicate the person’s style of communication. This machine learning algorithm will scan through all your social media activity, e-mails, letters you wrote in your teens, essays you wrote in school, speeches you gave, family moments that captured you, recordings of conversations stored in your devices and using all that information, it can in the near future, behave just like you, online.
It can send out e-mails, post to your social media handles, chat with your friends and family, respond to enquiries, send out reminders, write your speech, represent you in webinars and virtual
industry gatherings and perhaps deliver your podcast!
Now let’s extend this conceptual thought forward to include more possibilities. The longer it lives with you, the better it will learn and the closer the likeness it will develop of you and soon, it will be indistinguishable from you. In short, it would have become your consciousness online. With one caveat—unlike you it won’t be restrained by a physical body made up of cells that will age and die. Which means this artificial consciousness that has formed an identical likeness of you, will continue to live on endlessly and then eventually, will become you.
-Chapter Extract from “Multiply your Business Value Through Brand and AI” by Rajan Narayan.
Launching August 2021
Technology vs benefit
Companies are often in danger of falling in love with their technology. "Oh our algorithm is fantastic..." and "We're using the latest machines..." etc.
Technology is really fantastic and commendable but always remember to translate THAT into a simple consumer benefit.
The benefit of your algorithm for example could be, a better search result, or food suited to their taste or the items that they generally look for. Similarly your latest machine could deliver a better finish or makes your product lighter.
Most consumers may not even know what an algorithm is or care how costly your machine is.
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Lonely cloud consulting 2021 profile
Lonely Cloud Consulting is a strategic communications advisory firm that specializes in brand positioning, identity creation, communication strategy, digital marketing, social media marketing, and website design. The company has experience with creative solutions across media for clients in various industries, including creating films, brochures, newsletters, landing pages, and social media campaigns.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
Gokila digital marketer
Coimbatore
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
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Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Brand Values
- 1. #Thursdaytip To build a brand, First, show you care.
- 2. #Thursdaytip The Strategy that Unfailingly Delivers Long Term Brand Growth ? HONESTY
- 3. #Thursdaytip Grow you brand. Multiply Your Business Value. https://lonelycloudconsulting.com/ https://www.linkedin.com/company/the-lonely-cloud-consulting/