Brand & AI by Rajan Narayan
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Microsoft has recently filed a patent for an AI chatbot that can learn from an individual’s social media posts, emails, letters, voice samples and other communication material and then replicate the person’s style of communication. This machine learning algorithm will scan through all your social media activity, e-mails, letters you wrote in your teens, essays you wrote in school, speeches you gave, family moments that captured you, recordings of conversations stored in your devices and using all that information, it can in the near future, behave just like you, online. It can send out e-mails, post to your social media handles, chat with your friends and family, respond to enquiries, send out reminders, write your speech, represent you in webinars and virtual industry gatherings and perhaps deliver your podcast! Now let’s extend this conceptual thought forward to include more possibilities. The longer it lives with you, the better it will learn and the closer the likeness it will develop of you and soon, it will be indistinguishable from you. In short, it would have become your consciousness online. With one caveat—unlike you it won’t be restrained by a physical body made up of cells that will age and die. Which means this artificial consciousness that has formed an identical likeness of you, will continue to live on endlessly and then eventually, will become you. -Chapter Extract from “Multiply your Business Value Through Brand and AI” by Rajan Narayan. Launching August 2021
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Marketing is
Marketing is not sitting back and planning. It's not getting busy in the field either. Marketing is the fine ability to balance both these tasks simultaneously. To create successful brands.
Social connect
Not everyone on social media is in a mood to buy. But they're definitely in a mood to connect. Now who would you like to connect with?
1. Somebody who wants to sell to you?
2. Somebody who says politically correct things?
3. Someone with similar values as you?
4. Someone who is passionately bringing about change?
The social media audience will choose as all humans choose.
So choose your social media communications strategy with care.
Silver bullet
Every marketer wants to believe that there's a silver bullet that'll help them build their brand quick and cheap. And there are many who take advantage of this naivety to sell them worthless solutions.
There are only two ways to build brands:
1. Pour hundred of crores into your marketing effort with the help of investors who understand that brand building and marketing needs huge resources and sustained 360 degree efforts
2. The other way is the slow and steady grind to success based on sound strategy
If you have a rich investor, with unlimited funds in your corner you can splurge across channels and build your brand.
If you don't, AND you're willing to grind it out. Look up, there's a single cloud, high in the sky. It has a silver lining. It will get you there.
Feature benefit value
Grow your brand and multiply your business value with The Lonely Cloud Consulting. They offer consulting services to help businesses as shown on their website lonelycloudconsulting.com and LinkedIn page at linkedin.com/company/the-lonely-cloud-consulting.
Emotional cost
Value Proposition of a brand is the sum of its rational and emotional benefits minus the cost.
Marketers are often perplexed when despite what they believe is an irresistible price, brand sales are tepid. This happens because they fail to factor in the emotional cost that a customer has to pay in making the purchase.
For example, the customer may not just be looking at the price tag of an air conditioner while deciding on a brand. To it they will add the cost of anxiety of poor quality.
In their minds cost now becomes: price + sleepless nights due to product failure + time spent chasing technicians for repair + cost of repair + taunts from family members + loss of face etc.
Have you identified the emotional cost your customer is facing?
Content funnel strategy
Lonely Cloud Consulting provides tips on Thursdays for growing your brand and multiplying your business value. Their website and LinkedIn page provide more information and services to help businesses with brand growth and increasing their value.
Customize content
If you're customizing your product or communicating to a wide variety of consumers for example, a department store, you should explore customizing your content for your audiences, because digital affords you that benefit.
Mobile marketing
Mobiles are an indispensable part of our lives. It's a very instant and 'spur-of-the-moment' behavior. Want to cross-check on a controversial statement someone just made? Searching for a location? Check price before you pay? Looking for a particular cuisine in the area?
Smart brands live through realistic customer journeys and identify such micro moments that they can own.
Stop thinking and start living in the moment, sorry make that, micro moment!
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Marketing is
Marketing is not sitting back and planning. It's not getting busy in the field either. Marketing is the fine ability to balance both these tasks simultaneously. To create successful brands.
Social connect
Not everyone on social media is in a mood to buy. But they're definitely in a mood to connect. Now who would you like to connect with?
1. Somebody who wants to sell to you?
2. Somebody who says politically correct things?
3. Someone with similar values as you?
4. Someone who is passionately bringing about change?
The social media audience will choose as all humans choose.
So choose your social media communications strategy with care.
Silver bullet
Every marketer wants to believe that there's a silver bullet that'll help them build their brand quick and cheap. And there are many who take advantage of this naivety to sell them worthless solutions.
There are only two ways to build brands:
1. Pour hundred of crores into your marketing effort with the help of investors who understand that brand building and marketing needs huge resources and sustained 360 degree efforts
2. The other way is the slow and steady grind to success based on sound strategy
If you have a rich investor, with unlimited funds in your corner you can splurge across channels and build your brand.
If you don't, AND you're willing to grind it out. Look up, there's a single cloud, high in the sky. It has a silver lining. It will get you there.
Feature benefit value
Grow your brand and multiply your business value with The Lonely Cloud Consulting. They offer consulting services to help businesses as shown on their website lonelycloudconsulting.com and LinkedIn page at linkedin.com/company/the-lonely-cloud-consulting.
Emotional cost
Value Proposition of a brand is the sum of its rational and emotional benefits minus the cost.
Marketers are often perplexed when despite what they believe is an irresistible price, brand sales are tepid. This happens because they fail to factor in the emotional cost that a customer has to pay in making the purchase.
For example, the customer may not just be looking at the price tag of an air conditioner while deciding on a brand. To it they will add the cost of anxiety of poor quality.
In their minds cost now becomes: price + sleepless nights due to product failure + time spent chasing technicians for repair + cost of repair + taunts from family members + loss of face etc.
Have you identified the emotional cost your customer is facing?
Content funnel strategy
Lonely Cloud Consulting provides tips on Thursdays for growing your brand and multiplying your business value. Their website and LinkedIn page provide more information and services to help businesses with brand growth and increasing their value.
Customize content
If you're customizing your product or communicating to a wide variety of consumers for example, a department store, you should explore customizing your content for your audiences, because digital affords you that benefit.
Mobile marketing
Mobiles are an indispensable part of our lives. It's a very instant and 'spur-of-the-moment' behavior. Want to cross-check on a controversial statement someone just made? Searching for a location? Check price before you pay? Looking for a particular cuisine in the area?
Smart brands live through realistic customer journeys and identify such micro moments that they can own.
Stop thinking and start living in the moment, sorry make that, micro moment!
Social media vs advertising
Advertising is like a hammer, focusing on a single specific proposition targeting customers, is what works best here. Social media communication is about building and nurturing relationships, creating a general sense of goodwill with the community.
So, what works for one may not work for the other.
It's important to set clear objectives for each medium and develop your content accordingly.
Customer journey mapping
Marketers tend to have a brand-centric perspective of the world. A customer journey mapping exercise forces us to look at the world through the eyes of our customer. When we put ourselves in their shoes and live out their lives, is when we truly begin thinking, feeling, talking and doing things as they would. That's when genuine insights pop out and we get answers to our questions and begin connecting better with them.
Audience persona
"Women 24-45, living in metros, graduates..." Defining your audience in that manner won't help your brand much.
Instead put yourself in your customer's shoes and walk along with her in her journey. What is she thinking, doing, saying and feeling at critical points of her journey?
If your brand can engage with her at those points, you have a customer for life.
Customer lifetime value
Customer Lifetime value or CLV is more than the recurring revenue that a customer brings a brand. It indicates brand loyalty, product-market fit and the long term prospects for the brand.
Cost Per Lead Acquired
CPLA or cost per lead acquired is an extremely useful key performance indicator to help you identify the #marketingchannels that deliver the best #ROI for your #brand.
Now deploy your resources only where it works best!
Conversational marketing
Your customer could be trying to reach you through any of the multiple channels present today: Twitter, email, chat, social media or plain old phone. Are you available for them? You should at least be in a position to acknowledge their request and contact them later, at their convenience on the best medium possible.
Be conversational and build great relationships!
Target Audience
Focusing on the right target audience is the difference between success and failure in brand building. Your audience isn't a thing. They are people with dreams and aspirations. Acknowledge this and help them and your brand will become a winner!
SMART Goals
Be S.M.A.R.T. about your marketing efforts. These aspects are critical when it comes to calculating your brand's return on investment (ROI). Make sure to follow these steps and your brand will emerge a winner for sure!
Growth Hacks
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Competition is never obvious. Unrelated categories today can become threats tomorrow. Beware and keep an eye on the horizon.
Brand Values
Values become key differentiators for brands, especially in crowded categories. Values run deep and get exposed to consumers during times of stress.
Technology & brands
However old your industry or company or brand, technology can enable you to delight your customers. Especially because they're least expecting it from you.
Technology can be a gamechanger for your business. If you open your mind to it.
Brand Ritual
Get your consumer to use your brand frequently. Experience builds the best relationships. The more your customer uses your brand the stronger the relationship.
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The document provides tips for successful brands on Thursdays, stating that they take the lead and inspire customers with unique products that fill genuine consumer needs in categories with low competition. It also encourages growing brands to multiply their business value and provides links for consulting services.
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Companies are often in danger of falling in love with their technology. "Oh our algorithm is fantastic..." and "We're using the latest machines..." etc.
Technology is really fantastic and commendable but always remember to translate THAT into a simple consumer benefit.
The benefit of your algorithm for example could be, a better search result, or food suited to their taste or the items that they generally look for. Similarly your latest machine could deliver a better finish or makes your product lighter.
Most consumers may not even know what an algorithm is or care how costly your machine is.
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Advertising is like a hammer, focusing on a single specific proposition targeting customers, is what works best here. Social media communication is about building and nurturing relationships, creating a general sense of goodwill with the community.
So, what works for one may not work for the other.
It's important to set clear objectives for each medium and develop your content accordingly.
Customer journey mapping
Marketers tend to have a brand-centric perspective of the world. A customer journey mapping exercise forces us to look at the world through the eyes of our customer. When we put ourselves in their shoes and live out their lives, is when we truly begin thinking, feeling, talking and doing things as they would. That's when genuine insights pop out and we get answers to our questions and begin connecting better with them.
Audience persona
"Women 24-45, living in metros, graduates..." Defining your audience in that manner won't help your brand much.
Instead put yourself in your customer's shoes and walk along with her in her journey. What is she thinking, doing, saying and feeling at critical points of her journey?
If your brand can engage with her at those points, you have a customer for life.
Customer lifetime value
Customer Lifetime value or CLV is more than the recurring revenue that a customer brings a brand. It indicates brand loyalty, product-market fit and the long term prospects for the brand.
Cost Per Lead Acquired
CPLA or cost per lead acquired is an extremely useful key performance indicator to help you identify the #marketingchannels that deliver the best #ROI for your #brand.
Now deploy your resources only where it works best!
Conversational marketing
Your customer could be trying to reach you through any of the multiple channels present today: Twitter, email, chat, social media or plain old phone. Are you available for them? You should at least be in a position to acknowledge their request and contact them later, at their convenience on the best medium possible.
Be conversational and build great relationships!
Target Audience
Focusing on the right target audience is the difference between success and failure in brand building. Your audience isn't a thing. They are people with dreams and aspirations. Acknowledge this and help them and your brand will become a winner!
SMART Goals
Be S.M.A.R.T. about your marketing efforts. These aspects are critical when it comes to calculating your brand's return on investment (ROI). Make sure to follow these steps and your brand will emerge a winner for sure!
Growth Hacks
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Competition is never obvious. Unrelated categories today can become threats tomorrow. Beware and keep an eye on the horizon.
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However old your industry or company or brand, technology can enable you to delight your customers. Especially because they're least expecting it from you.
Technology can be a gamechanger for your business. If you open your mind to it.
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Brand Attitude & Voice
The document provides tips for successful brands on Thursdays, stating that they take the lead and inspire customers with unique products that fill genuine consumer needs in categories with low competition. It also encourages growing brands to multiply their business value and provides links for consulting services.
Technology vs benefit
Companies are often in danger of falling in love with their technology. "Oh our algorithm is fantastic..." and "We're using the latest machines..." etc.
Technology is really fantastic and commendable but always remember to translate THAT into a simple consumer benefit.
The benefit of your algorithm for example could be, a better search result, or food suited to their taste or the items that they generally look for. Similarly your latest machine could deliver a better finish or makes your product lighter.
Most consumers may not even know what an algorithm is or care how costly your machine is.
But they do quickly recognize and prefer brands that makes things cheaper, faster, more personalized for them.
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1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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