Cosla Developing Marketing Strategy and Plan
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This document outlines the marketing strategy and plan for ACE Palawan, a new hospital on Palawan island in the Philippines. It discusses the target market of doctors, patients, and investors. Key aspects of the plan include establishing an organizational culture focused on care and professionalism, identifying strengths like its prime location and trained doctors, and goals of intensive growth like building another location within 5 years. The presentation concludes by inviting the viewer to connect over coffee to further discuss ACE Palawan and its mission to provide excellent healthcare services to the community as a premier institution.
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The document discusses the marketing strategy and plan for ACE Palawan, a proposed hospital in Puerto Princesa, Philippines. It identifies key elements of the strategy, including targeting a population of 300,346 people on Palawan Island, providing medical services and selling shares to generate value. The strategy also emphasizes communicating the benefits through social media and promotions, and establishing ACE Palawan's mission as an accessible healthcare facility with a culture of care.
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This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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Cosla Developing Marketing Strategy and Plan
- 1. RACHIELI TESORIO MD Developing Marketing Strategy and Plan Why Choose ACE Palawan?
- 2. • Getting to know ACE Palawan • Benefits for Palawenos? • We have this, do they? • Be one of Us • Let Sum it Up What’s in store for you? RACHIELI TESORIO MD
- 3. 17 Most Beautiful Island in the World https://www.planetware.com/world/most-beautiful-islands-in-the-world-sey-1- 2.htm
- 5. Target Market RACHIELI TESORIO MD 300,346 Population estimated at by 2021 Doctors Patients or Investors Puerto Princesa Nearby provinces Choosing The Value
- 6. The Hospital 10 Storey building, The tallest in Puerto Princesa with 120 Beds RACHIELI TESORIO MD Value Chain Tool
- 7. • Health care needs • Rooms for Emergencies, Admissions, Operations, Deliveries, etc. • Laboratories and Ancillary Procedures • Treatment and Medications Products RACHIELI TESORIO MD Medical Services Providin g Value
- 8. • Portablilty • Discounts • Clinic Space • Decking Privileges • Dividens Products Shares of Stocks RACHIELI TESORIO MD Providin g Value
- 10. Job Opportunity for Palawenos RACHIELI TESORIO MD
- 11. • Founders are composed of • Core of ACE Group of Hospitals • The dedicated Doctors of Palawan Made by Palawenos RACHIELI TESORIO MD Core Business Process
- 12. • Word of Mouth • Promotion • Flyers and Posters • Advertisements • Social Medias • Facebook How to Market ACE Palawan? RACHIELI TESORIO MD Communicating the Value and Strategy
- 13. • Be an advance and accessible medical facility • Have a culture of care and professionalism, • Give excellent holistic health care services ACE Palawan Mission Corporate Mission
- 14. • As a premier institution that uplifts lives through excellence in health care. Vision
- 15. • Build another ACE Palawan in 5 years • 2000 common share holder in 10 years Goal Goal Formation
- 16. • Wide selection of Trained Doctors • Latest Equipments • Competitive price • Portability to other ACE’s We have these, do they? RACHIELI TESORIO MD Core Competence
- 17. • Get our exclusive privileges • Know about our portability offer • Be part of our growing family • Most importantly we are SEC approved What are you waiting for? RACHIELI TESORIO MD Core Competence
- 19. SWOT RACHIELI TESORIO MD Strength Prime Location Wide Connections Trained Doctors Latest Devices Competitive Price Portability Weakneses New hospital All staff are new Opportunities Encourage Palawan Doctors Change Healthcare System Threats 2 Neighboring big hospitals Pandemic
- 20. Create a Marketing tool for ACE Palawan Value Delivery Process Core Business Process Under the Target Market Plan Growing described as Intensive Growth Organizational Culture • ACE Group of Companies • Based on trust and loyalty Summing it Up RACHIELI TESORIO MD
- 21. • Look closely to the photos in slides 1, 2, 4 and 23. • Did you find my logo? • Took these during my trips to Puerto Princesa. Oh, I forgot something! RACHIELI TESORIO MD
- 22. Lets have coffee sometime. ;) RACHIELI TESORIO MD Gold Cup Coffee in Puerto Princ