QueryClick will showcase unique features and examples of their machine learning attribution software, which allows easy merging of marketing data silos to identify new customer acquisition opportunities at the lowest possible CPAs.

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CORVIDAE: IDENTIFYING NEW
CUSTOMER ACQUISITION
OPPORTUNITIES
ROSS PATON // QueryClick //
@QUERYCLICK

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CORVIDAE
IDENTIFYING NEW CUSTOMER ACQUISITION OPPORTUNITIES

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£20million

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DATA

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CORVIDAE DATA CLEANSING

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CLEANSING

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£9.7M ADDITIONAL ATTRIBUTABLE REVENUE PER DAY VS GOOGLE/ADOBE
£0m £2m £4m £6m £8m £10m £12m £14m
Google 360
Corvidae
Attributable data Unattributable data

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SESSION STITCHING

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EFFICIENCY

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CREATE AUDIENCES ON THEIR LIKELIHOOD TO CONVERT
Choose cohort segment criteria for predictive
modelling (45x Conv Rate).
PREDICTED CONVERSIONS

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EFFICIENCY IN RETARGETING

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EFFICIENCY IN RETARGETING
26%
3%
Conversions
Visitors
from
Conversions(%)
Audience Groups by Engagement Level (High - Low

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ATL: TV/RADIO ATTRIBUTION

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ATL: TV/RADIO ATTRIBUTION

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CLEANSE
ATTRIBUTE
DISCOVER
TARGET
CONVERT

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CORVIDAE
THANK YOU