SlideShare a Scribd company logo
Josh Li
Why Corporate Values?
Every company should have a good set of
corporate values. Corporate values feed
the culture within the company. It gives
staff the right mindset within to work, and
guides all their actions and decisions. A
company without culture is one that breeds
mindless zombies.
Introducing corporate values is critical also
to choosing new staff. Ensuring they
understand the values will ensure a good
company fit.
Corporate values are especially important
for a startup, as it brings a little bit of order
to the wild west that is a startup journey.
1. PRESENT YOUR IDEAS
We always welcome new ideas. If you
have an idea that could save money, make
tasks faster, improve a client’s results, get
new sales, whatever, we always want to
hear it!
2. LEARNING
We dedicate ourselves to continuous
learning whether it’s learning about
emerging platforms and tools or
sharpening our skills on our core services.
3. WORKING SMART
We value working smarter, not harder.
That means we are always searching to do
things more efficiently.
4. ENJOYMENT
Work should be fun. Although we work to
produce results we also make sure we
have the right balance of enjoyment at our
workplace to encourage creativity and
productivity.
5. OPEN
COMMUNICATION
We value open communication between
employees and to our clients.
6. THOROUGHNESS
We ensure our work is at a high level and
we get it right the first time.
7. RESPONSIBILITY
When we commit ourselves to a deadline
we meet that deadline. This extends to
punctuality for meetings and work
commitments.

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Corporate Values for a Marketing Startup

  • 3. Every company should have a good set of corporate values. Corporate values feed the culture within the company. It gives staff the right mindset within to work, and guides all their actions and decisions. A company without culture is one that breeds mindless zombies.
  • 4. Introducing corporate values is critical also to choosing new staff. Ensuring they understand the values will ensure a good company fit.
  • 5. Corporate values are especially important for a startup, as it brings a little bit of order to the wild west that is a startup journey.
  • 6. 1. PRESENT YOUR IDEAS We always welcome new ideas. If you have an idea that could save money, make tasks faster, improve a client’s results, get new sales, whatever, we always want to hear it!
  • 7. 2. LEARNING We dedicate ourselves to continuous learning whether it’s learning about emerging platforms and tools or sharpening our skills on our core services.
  • 8. 3. WORKING SMART We value working smarter, not harder. That means we are always searching to do things more efficiently.
  • 9. 4. ENJOYMENT Work should be fun. Although we work to produce results we also make sure we have the right balance of enjoyment at our workplace to encourage creativity and productivity.
  • 10. 5. OPEN COMMUNICATION We value open communication between employees and to our clients.
  • 11. 6. THOROUGHNESS We ensure our work is at a high level and we get it right the first time.
  • 12. 7. RESPONSIBILITY When we commit ourselves to a deadline we meet that deadline. This extends to punctuality for meetings and work commitments.