Corporate Training
•
0 likes•45 views
This document provides an overview of a training course that teaches marketing strategies and tools. It lists various topics that will be covered, including social media trends, user acquisition, analytics, content personalization, and competitor analysis. The goal is to help companies leverage new technologies and insights to grow their business and get results.
Report
Share
Report
Share
Download to read offline
Recommended
Technical Marketing and Growth Hacking Low Hanging Fruit
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Growth Hackers Dublin 6 (slides 1 of 2)
Growth Hackers Dublin 6th event on November 3rd. Learn actionable growth hacking and marketing tips to implement into your business the next day. Speakers included Alan O'Rouke, Justin Mares and Jules Coleman of Hassle.com.
For Alan O'Rouke's slides: http://www.slideshare.net/AlexandraSashaBlumen/growth-hackers-dublin-6-alan-orourke-slides-2-of-2
Building Great Products by Devy Pranowo
Devy Pranowo is a Product Owner at Tokopedia, one of Indonesia’s biggest online marketplace that provides a customer to customer (C2C) retail by providing a platform for individual entrepreneurs and small/medium businesses to open online store.
This slide was shared on Srikandev Meetup #1 - Build a Great Product & Experiences That People Love.
Marketing Automation: Keeping Human in a Robot's World
How do marketing organisations execute more meaningful, compelling, personal marketing campaigns without running the marketing team into the ground?
Victims of generic electronic marketing campaigns have demanded – and received - change. But new one-to-one strategies have demanded more complex, costly campaign designs and tactics.
Can humans and robots work together?
Measurement That Matters
In the ever-increasing fast-paced world of marketing and communications, measuring what worked, if at all, is becoming more and more challenging. But what to measure? How to determine if it’s important or just interesting?
Not everything that can be measured needs to be. But what matters MUST be.
Key Takeaways:
- Top strategies to measure marketing activities
- Developing metrics that matter
- Determining the priority of what you measure
- Developing a culture that shares
Presentation made by Elton Mayfield at BMA Carolinas on Sept. 18th, 2013.
WordCamp Harare 2017
Grow all the things is a document about the growth of WooCommerce from 2012 to present. It discusses how WooCommerce has grown to support over 3 million active sites, 1.5 million stores, and $10 billion in payments processed. The document provides lessons learned from WooCommerce's growth, including being data-driven, truly understanding customers, moving quickly, smart pricing strategies, effective marketing, and seeking expert help.
[Elite Camp 2016] Nilan Peiris Product == People
Nilan will be talking through how finding its cause helped TransferWise build an evangelical brand and drive product driven growth.
TransferWise is the leader in international money transfer transferring over £0,5bn a month, doubling in size every 3 to 4 months mainly through Word of Mouth. Nilan will be talking through how defining its purpose helped TransferWise unlock “NPS driven growth”.
[Webinar] Accelerating Customer Speed in Europe
Today, customers move fast. Fast to evaluate, fast to purchase and fast to return goods. To stay ahead, organizations need to optimize their digital experience.
We surveyed 300 digital experts in organizations across 14 European countries and 8 industry sectors to find out how they create winning customer experiences.
Watch this 20-minute executive webinar to learn from the leaders. This webinar will demonstrate:
- How to boost digital experiences to meet customer demand.
- How to deliver the best digital experiences to compete with market leaders.
- How the market leaders are using experimentation to win over digital-first customers.
Recommended
Technical Marketing and Growth Hacking Low Hanging Fruit
Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible.
Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills.
Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.
Growth Hackers Dublin 6 (slides 1 of 2)
Growth Hackers Dublin 6th event on November 3rd. Learn actionable growth hacking and marketing tips to implement into your business the next day. Speakers included Alan O'Rouke, Justin Mares and Jules Coleman of Hassle.com.
For Alan O'Rouke's slides: http://www.slideshare.net/AlexandraSashaBlumen/growth-hackers-dublin-6-alan-orourke-slides-2-of-2
Building Great Products by Devy Pranowo
Devy Pranowo is a Product Owner at Tokopedia, one of Indonesia’s biggest online marketplace that provides a customer to customer (C2C) retail by providing a platform for individual entrepreneurs and small/medium businesses to open online store.
This slide was shared on Srikandev Meetup #1 - Build a Great Product & Experiences That People Love.
Marketing Automation: Keeping Human in a Robot's World
How do marketing organisations execute more meaningful, compelling, personal marketing campaigns without running the marketing team into the ground?
Victims of generic electronic marketing campaigns have demanded – and received - change. But new one-to-one strategies have demanded more complex, costly campaign designs and tactics.
Can humans and robots work together?
Measurement That Matters
In the ever-increasing fast-paced world of marketing and communications, measuring what worked, if at all, is becoming more and more challenging. But what to measure? How to determine if it’s important or just interesting?
Not everything that can be measured needs to be. But what matters MUST be.
Key Takeaways:
- Top strategies to measure marketing activities
- Developing metrics that matter
- Determining the priority of what you measure
- Developing a culture that shares
Presentation made by Elton Mayfield at BMA Carolinas on Sept. 18th, 2013.
WordCamp Harare 2017
Grow all the things is a document about the growth of WooCommerce from 2012 to present. It discusses how WooCommerce has grown to support over 3 million active sites, 1.5 million stores, and $10 billion in payments processed. The document provides lessons learned from WooCommerce's growth, including being data-driven, truly understanding customers, moving quickly, smart pricing strategies, effective marketing, and seeking expert help.
[Elite Camp 2016] Nilan Peiris Product == People
Nilan will be talking through how finding its cause helped TransferWise build an evangelical brand and drive product driven growth.
TransferWise is the leader in international money transfer transferring over £0,5bn a month, doubling in size every 3 to 4 months mainly through Word of Mouth. Nilan will be talking through how defining its purpose helped TransferWise unlock “NPS driven growth”.
[Webinar] Accelerating Customer Speed in Europe
Today, customers move fast. Fast to evaluate, fast to purchase and fast to return goods. To stay ahead, organizations need to optimize their digital experience.
We surveyed 300 digital experts in organizations across 14 European countries and 8 industry sectors to find out how they create winning customer experiences.
Watch this 20-minute executive webinar to learn from the leaders. This webinar will demonstrate:
- How to boost digital experiences to meet customer demand.
- How to deliver the best digital experiences to compete with market leaders.
- How the market leaders are using experimentation to win over digital-first customers.
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Everyone's talking about being data-driven conversion optimization, but what does it actually mean? How do you actually do it? ConversionXL Founder Peep Laja delivers the ultimate framework and how-to guide. Visit: http://tractionconf.io
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...Search Engine Journal
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands
By Kevin Henrikson Partner Group Engineering Manager, Microsoft
Accelerated growth and agile marketing tactics aren't just for startups. Kevin will review examples and how-tos on startup techniques that he's deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
The conversion optimisation industry is in a mess. Poor practice and the spread of misinformation is rife. The agencies and practitioners who truly understand what intelligent conversion optimisation is and what it looks like are currently part of what can only be described as “the secret society”.
Nearly every business claims they are "customer centric", yet reality proves they’re far from it and more often than not, they’re clueless as to what it means.
Millions is spent every month on enterprise testing tools which promise the world, only to be used by untrained teams and produce inconclusive results. To add to the problem, there are new shiny toys in the guise of big data & personalisation stealing all the headlines and clamouring for marketing budget to be thrown their way.
In his opening keynote talk, Paul will be discussing the struggles that the conversion optimisation industry has faced (and will continue to) and how collectively, the people within the industry can prove that conversion optimisation is the best force for growth available to businesses all around the world.
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
Lead Magnets
This document discusses lead magnets and how to create effective ones. It suggests identifying an ideal target customer and understanding their main problems or needs. Effective lead magnets focus on topics that generate discussion and address customer concerns to influence purchasing. Examples of different types of lead magnets are given such as ebooks, webinars, and case studies. Finally, an effective lead magnet checklist is provided that emphasizes offering specific solutions, promising clear benefits, and delivering high perceived and actual value to customers.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content Sites
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Lead Magnets
How Lead Magnets impact Sales?
How to create a good Lead Magnet?
How many types of lead magnets are
there ?
Introduction to Digital Marketing Tutorial 9
This document discusses questions for a digital marketing class to answer in groups about optimizing ad campaigns, web pages, and email marketing. The questions focus on what is working in ads, how to optimize ads and web pages, what Google and marketing expert Meerman Scott recommend, and what the group has found in their research.
7 Small Business Productivity Tips
Studies show that happy employees are more productive. If there is one single thing you can do to increase productivity, focus on that. All of the software and efficiency in the world can’t top a team member who wants to be at work and who wants to do a good job. If you get this one right, the rest is all dessert.
Products That Count: LinkedIn fmr Product Head on 5 Lessons to Fast Track you...
Smart people learn from their mistakes. Wise people learn from the mistakes of others. Hear what LinkedIn fmr Product VP Joff Redfern would have told his younger self to get to where he is in half the time. Joff shares his learning from over 20 years of product leadership experience to help you accelerate your learning and growth in product leadership.
This presentation is from Joff Redfern, who leads the collaboration product team at Atlassian. His talk was given at Products That Count San Jose on 2/7/18.
Secrets to Automating Your Growth Engine
Try Autopilot free: https://autopilothq.com/free-trial.html
Learn how to use marketing automation and customer journey marketing to grow and scale your business, fast with Autopilot's CMO & Head of Growth, Guy Marion. This presentation was given in London and Amsterdam at Growth Marketing Conference.
Agile Camp 2018 - The Pitfalls of the Unspoken
The document discusses plans for an AgileCamp event. It announces that a third location is being added in Madison, WI. Attendees will be able to provide feedback on sessions through surveys to help improve future events. Speakers will be invited from outside the hosting organization's IT department.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
Matthew Walker - Precarious drinking game
Matthew told his Amazon success story on his Amazon Best Seller Drinking Game during Leeds Online Seller Meetup
Data-Driven Marketing
This document summarizes a presentation about data-driven marketing for startups. It advocates using data to optimize marketing efforts through operating dashboards to track key metrics, conversion funnel analysis to improve the customer journey, and cohort analysis to understand customer retention over time. The presentation emphasizes testing assumptions quickly through A/B testing, focusing on learning over fancy tools or visualizations, and above all, prioritizing customer needs over data collection.
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
The Optimisation Grand Unified Theory @ ConversionXL Live
This document provides an overview of conversion optimization techniques and best practices. It discusses the importance of running targeted experiments to test hypotheses and get the right data needed. Specific techniques are presented for increasing relevance, trust, value, ease of use, and assurance at different stages of a visitor's journey. Testing velocity and strength of hypotheses impact compound uplift potential. Regular, well-designed testing allows optimizing multiple small improvements each year for significant gains over time.
Creating Earthquakes from Basements
Today’s marketers are all using the same growth hacks, silver bullets, and echo chamber tactics without giving much thought to what they stand for or how they are memorable.
Autopilot CEO Mike Sharkey shares how to understand your customer’s journey, establish your point of view, and create remarkable experiences that build credibility and grow revenue at Traction Conference Vancouver 2016.
Is your event eventful - 5 practical steps to doubling your trade show leads
The document outlines five practical steps for doubling trade show leads: create a connection with attendees before the event; build relationships at the event by providing a memorable experience; collect good quality contact data from attendees and continue conversations with them after the event to further the relationship. The five steps are to create a pre-event connection, build relationships at the show, provide a memorable experience, collect useful contact data, and continue conversations post-event.
Digital Strategy Master Class - Kenneth Kinney, AI Media Group
Digital Strategy Master Class - Kenneth Kinney, AI Media GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.Newsletter Linchpin AI
NEW Groundbreaking AI App Curates & Automatically Crafts High-Value Newsletters People Eagerly Read.
Transform Any Website or YouTube Video into a Newsletter Superior to Anything You Could Write Yourself
The Tech Behind the 'Newsletter Linchpin AI' App
Content Aggregation: The AI Curation Matrix scans multiple sources to gather relevant articles, blog posts, and other types of content based on predefined topics or keywords.
Quality Assessment: The algorithm evaluates the quality of the aggregated content based on factors like readability, relevance, and credibility.
Personalization: The matrix tailors the selection of content to match the preferences and behavior of the target audience, ensuring higher engagement.
Contextual Understanding: The AI understands the context in which certain content will be most effective, allowing for more targeted curation.
Duplication Avoidance: The matrix ensures that the same or similar content is not repeated, keeping the newsletter fresh and engaging.
Multi-Source Integration: The AI Curation Matrix can pull content from various platforms, including blogs, and news sites, offering a diverse range of information.
Real-Time Updates: The matrix constantly updates its content pool, ensuring that the newsletter includes the most current and relevant information.
Automated Summarization: The feature can automatically summarize long articles, providing concise yet informative content for the newsletter.
Idea Generation: The Idea Processor starts by generating a list of potential topics or themes based on user input, trending topics, or historical data.
Concept Mapping: The feature organizes the generated ideas into a conceptual map, showing how different ideas are related or can be combined for more comprehensive coverage.
Content Structuring: The Idea Processor helps in outlining the structure of the newsletter, suggesting where each idea or topic would fit best.
Relevance Scoring: Each idea is scored based on its relevance to the target audience, current trends, and the overall theme of the newsletter.
Idea Prioritization: The algorithm prioritizes ideas based on their scores, ensuring that the most impactful topics are covered first.
Content Suggestions: The processor can suggest internally content that would best convey each idea.
Gap Analysis: The feature identifies gaps or areas that lack sufficient coverage, prompting the user to explore additional topics or angles (only flows with user feedback).
More Related Content
What's hot
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Everyone's talking about being data-driven conversion optimization, but what does it actually mean? How do you actually do it? ConversionXL Founder Peep Laja delivers the ultimate framework and how-to guide. Visit: http://tractionconf.io
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...Search Engine Journal
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands
By Kevin Henrikson Partner Group Engineering Manager, Microsoft
Accelerated growth and agile marketing tactics aren't just for startups. Kevin will review examples and how-tos on startup techniques that he's deployed successfully with enterprise level marketing teams, focusing on funnel improvement and paid advertising.[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
The conversion optimisation industry is in a mess. Poor practice and the spread of misinformation is rife. The agencies and practitioners who truly understand what intelligent conversion optimisation is and what it looks like are currently part of what can only be described as “the secret society”.
Nearly every business claims they are "customer centric", yet reality proves they’re far from it and more often than not, they’re clueless as to what it means.
Millions is spent every month on enterprise testing tools which promise the world, only to be used by untrained teams and produce inconclusive results. To add to the problem, there are new shiny toys in the guise of big data & personalisation stealing all the headlines and clamouring for marketing budget to be thrown their way.
In his opening keynote talk, Paul will be discussing the struggles that the conversion optimisation industry has faced (and will continue to) and how collectively, the people within the industry can prove that conversion optimisation is the best force for growth available to businesses all around the world.
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...
In this session you will learn:
- What a "Tag Manager" is and why you should be using it
- How you can use GTM to unlock more detailed reporting in platforms Google Analytics so you can make more useful marketing decisions.
- Time saving steps you can take to improve your tracking (without having to involve your developer)
Lead Magnets
This document discusses lead magnets and how to create effective ones. It suggests identifying an ideal target customer and understanding their main problems or needs. Effective lead magnets focus on topics that generate discussion and address customer concerns to influence purchasing. Examples of different types of lead magnets are given such as ebooks, webinars, and case studies. Finally, an effective lead magnet checklist is provided that emphasizes offering specific solutions, promising clear benefits, and delivering high perceived and actual value to customers.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content Sites
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Lead Magnets
How Lead Magnets impact Sales?
How to create a good Lead Magnet?
How many types of lead magnets are
there ?
Introduction to Digital Marketing Tutorial 9
This document discusses questions for a digital marketing class to answer in groups about optimizing ad campaigns, web pages, and email marketing. The questions focus on what is working in ads, how to optimize ads and web pages, what Google and marketing expert Meerman Scott recommend, and what the group has found in their research.
7 Small Business Productivity Tips
Studies show that happy employees are more productive. If there is one single thing you can do to increase productivity, focus on that. All of the software and efficiency in the world can’t top a team member who wants to be at work and who wants to do a good job. If you get this one right, the rest is all dessert.
Products That Count: LinkedIn fmr Product Head on 5 Lessons to Fast Track you...
Smart people learn from their mistakes. Wise people learn from the mistakes of others. Hear what LinkedIn fmr Product VP Joff Redfern would have told his younger self to get to where he is in half the time. Joff shares his learning from over 20 years of product leadership experience to help you accelerate your learning and growth in product leadership.
This presentation is from Joff Redfern, who leads the collaboration product team at Atlassian. His talk was given at Products That Count San Jose on 2/7/18.
Secrets to Automating Your Growth Engine
Try Autopilot free: https://autopilothq.com/free-trial.html
Learn how to use marketing automation and customer journey marketing to grow and scale your business, fast with Autopilot's CMO & Head of Growth, Guy Marion. This presentation was given in London and Amsterdam at Growth Marketing Conference.
Agile Camp 2018 - The Pitfalls of the Unspoken
The document discusses plans for an AgileCamp event. It announces that a third location is being added in Madison, WI. Attendees will be able to provide feedback on sessions through surveys to help improve future events. Speakers will be invited from outside the hosting organization's IT department.
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
Each page of yours sales funnel has a purpose - it’s part of your customers’ journey. You don’t want to confuse people by trying to cross sell a similar product to them in the shopping cart and you don’t want to keep them away by having a really weird homepage. This session will do a walk through of the do-s and don’t-s of the key steps of your sales funnel.
Matthew Walker - Precarious drinking game
Matthew told his Amazon success story on his Amazon Best Seller Drinking Game during Leeds Online Seller Meetup
Data-Driven Marketing
This document summarizes a presentation about data-driven marketing for startups. It advocates using data to optimize marketing efforts through operating dashboards to track key metrics, conversion funnel analysis to improve the customer journey, and cohort analysis to understand customer retention over time. The presentation emphasizes testing assumptions quickly through A/B testing, focusing on learning over fancy tools or visualizations, and above all, prioritizing customer needs over data collection.
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
Managing millions in PPC ad spend allows for some interesting results. Knowing which combination of PPC placements, offers, ads and more that work best, will help you get the right people into the right parts of your conversion funnel. Plateauing your PPC performance is a fairytale, and Johnathan will show you how to keep getting more and more ROI from your PPC efforts.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
The Optimisation Grand Unified Theory @ ConversionXL Live
This document provides an overview of conversion optimization techniques and best practices. It discusses the importance of running targeted experiments to test hypotheses and get the right data needed. Specific techniques are presented for increasing relevance, trust, value, ease of use, and assurance at different stages of a visitor's journey. Testing velocity and strength of hypotheses impact compound uplift potential. Regular, well-designed testing allows optimizing multiple small improvements each year for significant gains over time.
Creating Earthquakes from Basements
Today’s marketers are all using the same growth hacks, silver bullets, and echo chamber tactics without giving much thought to what they stand for or how they are memorable.
Autopilot CEO Mike Sharkey shares how to understand your customer’s journey, establish your point of view, and create remarkable experiences that build credibility and grow revenue at Traction Conference Vancouver 2016.
Is your event eventful - 5 practical steps to doubling your trade show leads
The document outlines five practical steps for doubling trade show leads: create a connection with attendees before the event; build relationships at the event by providing a memorable experience; collect good quality contact data from attendees and continue conversations with them after the event to further the relationship. The five steps are to create a pre-event connection, build relationships at the show, provide a memorable experience, collect useful contact data, and continue conversations post-event.
What's hot (20)
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Peep Laja, CEO, ConversionXL - How to Turn Data into Insights & Customers
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...
Steal from the Startups: Entrepreneur Style Growth Tactics for Big Brands by ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...
[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Mana...
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content Sites
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content Sites
Products That Count: LinkedIn fmr Product Head on 5 Lessons to Fast Track you...
Products That Count: LinkedIn fmr Product Head on 5 Lessons to Fast Track you...
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
[Elite Camp 2016] Marie Polli - Taking Your Customers on a Journey That Match...
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
[Elite Camp 2016] Johnathan Dane - The PPC Thermometer - Why You Should Care ...
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...
The Optimisation Grand Unified Theory @ ConversionXL Live
The Optimisation Grand Unified Theory @ ConversionXL Live
Is your event eventful - 5 practical steps to doubling your trade show leads
Is your event eventful - 5 practical steps to doubling your trade show leads
Similar to Corporate Training
Digital Strategy Master Class - Kenneth Kinney, AI Media Group
Digital Strategy Master Class - Kenneth Kinney, AI Media GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.Newsletter Linchpin AI
NEW Groundbreaking AI App Curates & Automatically Crafts High-Value Newsletters People Eagerly Read.
Transform Any Website or YouTube Video into a Newsletter Superior to Anything You Could Write Yourself
The Tech Behind the 'Newsletter Linchpin AI' App
Content Aggregation: The AI Curation Matrix scans multiple sources to gather relevant articles, blog posts, and other types of content based on predefined topics or keywords.
Quality Assessment: The algorithm evaluates the quality of the aggregated content based on factors like readability, relevance, and credibility.
Personalization: The matrix tailors the selection of content to match the preferences and behavior of the target audience, ensuring higher engagement.
Contextual Understanding: The AI understands the context in which certain content will be most effective, allowing for more targeted curation.
Duplication Avoidance: The matrix ensures that the same or similar content is not repeated, keeping the newsletter fresh and engaging.
Multi-Source Integration: The AI Curation Matrix can pull content from various platforms, including blogs, and news sites, offering a diverse range of information.
Real-Time Updates: The matrix constantly updates its content pool, ensuring that the newsletter includes the most current and relevant information.
Automated Summarization: The feature can automatically summarize long articles, providing concise yet informative content for the newsletter.
Idea Generation: The Idea Processor starts by generating a list of potential topics or themes based on user input, trending topics, or historical data.
Concept Mapping: The feature organizes the generated ideas into a conceptual map, showing how different ideas are related or can be combined for more comprehensive coverage.
Content Structuring: The Idea Processor helps in outlining the structure of the newsletter, suggesting where each idea or topic would fit best.
Relevance Scoring: Each idea is scored based on its relevance to the target audience, current trends, and the overall theme of the newsletter.
Idea Prioritization: The algorithm prioritizes ideas based on their scores, ensuring that the most impactful topics are covered first.
Content Suggestions: The processor can suggest internally content that would best convey each idea.
Gap Analysis: The feature identifies gaps or areas that lack sufficient coverage, prompting the user to explore additional topics or angles (only flows with user feedback).
How to Use Artificial Intelligence to Grow Your Business
Are you interested in learning how to use Artificial Intelligence and Machine Learning for business? If so, then be sure to download this information-packed PDF based on a presentation made by internationally recognized author, speaker, and network TV news contributor Jamie Turner.
AI bots
The document advertises a service called AICoaches that allows users to clone themselves or experts into customized AI avatars. These avatars can then be trained and deployed to educate audiences, provide customer support, generate leads, and more. The summary promotes how easy and profitable it could be to use these AI clones to automate tasks and grow businesses. Several success stories are shared of people increasing their revenue by hundreds of thousands of dollars using this service.
Digital Strategy Master Class - Kenneth Kinney, AI Media Group
Digital Strategy Master Class - Kenneth Kinney, AI Media GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, others opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices in data-driven marketing, and help your business grow. This fast-paced session will help you keep up-to-speed with the latest industry strategies, insights, trends, and predictions for successful current and future digital marketing tactics.MVP to MLP - Minimum Lovable Product
As technologists, we love to build things. And we sometimes forget that our customers (or potential customers) don’t care about what we’re building. They care about what they’re building, doing, or feeling. In this talk, we’ll explore methodologies that help us continually focus on our customers’ needs, building just enough to learn and iterate towards their desired outcomes. Coming away from this, you’ll have a few more tools in the toolbox for your lean startup.
Digital Marketing Institute Webinar - Voice Search - April 25 2019
There has been a lot of hype about voice search, but this can distract brands from the real opportunities that this new technology provides.
As people talk to their devices in increasing numbers, brands need to listen and they need to respond effectively. Simply producing another FAQ page will not be sufficient as consumer expectations continue to rise.
This webinar will cover the following topics:
- Current voice search trends.
- Voice search myths.
- Tactics to increase voice search traffic today.
- How to prepare for the future of voice search..
Home builders pp
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
Immediate Media General Agency Deck
Immediate Media operates under two core principals with four services that span over an ever increasing platform.
Customer first without compromise
The document summarizes the key learnings from a trip to Silicon Valley by two authors to understand entrepreneurship and customer-centric approaches. They visited many successful startups and companies like Google, Apple, LinkedIn, and Salesforce. Their main conclusions are that modern organizations must put the customer first without compromise through a flexible, networked structure driven by a strong sense of purpose. Details and passion are also vital to satisfying customers.
Customer first without compromise
The document summarizes the key learnings from a trip to Silicon Valley by two authors to understand the methods of entrepreneurship and customer focus. They visited many successful startups and companies like Google, Apple, LinkedIn, and Salesforce. Their main conclusions are that modern organizations must put the customer first without any compromise, even if it impacts short-term profits. They also emphasize building network organizations where information can flow freely across departments to better serve customers. Finally, companies need a strong, shared sense of purpose that inspires employees to deliver an outstanding customer experience.
Why Your Customers Need an Online Community (Updated 2018)
You want your company to lead in a dynamic, transformative world. Here's how we use digital (and some analog!) strategy in our Yammer External Network to reach customers while never losing sight of the fact that people are our greatest asset.
Ensuring Virality Of Marketing
The document discusses strategies for creating viral marketing campaigns. It notes that traditional agencies are outdated and don't understand web 2.0 principles. It provides tips for making content go viral, such as including elements of surprise, originality, sexiness and allowing for social sharing. Metrics of success should include value added to consumers rather than just website hits. The document recommends leveraging social media platforms, empowering early adopters, and following marketing leaders to create effective viral strategies.
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
This document provides tips and strategies for using various social media platforms to market a business. It discusses using Facebook, Twitter, LinkedIn, YouTube, and Google+ for engagement, lead generation, and promoting brands. Specific tactics mentioned include posting engaging content like questions, quotes and images to get interactions on Facebook, asking followers to retweet on Twitter, using LinkedIn for professional networking and lead generation, creating short simple videos for YouTube, and using Google+ as a social layer across Google properties. The overall message is that combining social media strategies with identifying the "one thing" that all successful clients have in common can provide unlimited potential customers.
Turning AI Dreams into Reality
Big businesses have started to realise the value of their data, and are building AI to make use of it. How does a startup with no customers and no data do the same? In this talk, Josh shares stories from ground-zero: figuring out how to go from zero-to-something, fundraising, and turning dreams into reality.
Be a Great Product Leader (Zynga 2016)
This is the version of my talk, Be a Great Product Leader, given at Zynga on Feb 22, 2016. It includes six lessons on product leadership from my time at eBay & LinkedIn.
10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...
This document discusses 10 digital marketing trends for nonprofits in 2021: artificial intelligence and chatbots, visual search, the Internet of Things, Alexa skills, livestreaming, augmented and virtual reality, 360-degree photos, ephemeral content and stories, TikTok, and influencer marketing/takeovers. It provides examples and recommendations for how nonprofits can utilize these trends, including using chatbots for customer service, integrating visual search on websites, creating Alexa skills, livestreaming events, using 360 photos, leveraging stories on social platforms, creating TikTok videos, and partnering with influencers. The document aims to help nonprofits strategically decide which trends to pursue.
How to Choose the Best Fundraising and Donor Management System
Are you tasked with finding a replacement for a technical system at your organization (and it's keeping you up at night)? Join TechSoup for this webinar which will share a preview what you can expect to learn in our new course, Selecting the Best Fundraising (CRM/Database) System: Yes! You Really Can Find the Right One.
Maureen Wallbeoff, nonprofit digital strategist and technology coach, will highlight her proven, simple process that will reduce your risk of picking the wrong platform. Her straightforward approach will take you from the beginning — figuring out why you need a new fundraising system — all the way through to understanding the vendor's contract and getting ready for the big move.
Whether you need to replace your CRM, are upgrading your database, or are on the hunt for a connected fundraising platform, this webinar is for you.
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
This document provides information about Neil Patel and his methods for generating 195,013 visitors per month without spending on ads. It summarizes Neil's background and experience helping companies grow revenue. It outlines 7 transformations needed to get to the next level, including thinking like a detective, journalist, monk, circus trainer, and scientist. The document promotes a free call with Neil to discuss growth strategies and creating a game plan.
Scrum Club: One Thing You Can Do To Get People To Work Together
This document summarizes the key points from a meeting about getting people to work together effectively. It discusses choosing a problem that matters and clearly defining the critical need. It also introduces the concept of a game called Corporate Espionage that could generate revenue for Scrum Club by addressing problems with traditional fundraising.
Similar to Corporate Training (20)
Digital Strategy Master Class - Kenneth Kinney, AI Media Group
Digital Strategy Master Class - Kenneth Kinney, AI Media Group
How to Use Artificial Intelligence to Grow Your Business
How to Use Artificial Intelligence to Grow Your Business
Digital Strategy Master Class - Kenneth Kinney, AI Media Group
Digital Strategy Master Class - Kenneth Kinney, AI Media Group
Digital Marketing Institute Webinar - Voice Search - April 25 2019
Digital Marketing Institute Webinar - Voice Search - April 25 2019
Why Your Customers Need an Online Community (Updated 2018)
Why Your Customers Need an Online Community (Updated 2018)
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptx
10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...
10 Current Trends in Digital Marketing That Will Shape Your Cooperative Commu...
How to Choose the Best Fundraising and Donor Management System
How to Choose the Best Fundraising and Donor Management System
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
How to Generate 195,013 Visitors a Month Without Spending a Dollar on Ads
Scrum Club: One Thing You Can Do To Get People To Work Together
Scrum Club: One Thing You Can Do To Get People To Work Together
Recently uploaded
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameRecently uploaded (20)
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Corporate Training
- 1. Tomorrow’sIndustryLeadersHaveLearnedNotToLeaveAnythingOnTheTable We’reGoingToShareTheirSecretsWithYourTeam. WhatYouNeedToGrow What Tomorrow Looks Like Each second, more than 9,000 Snaps are sent. Each minute, more than 300 hours of video are uploaded to YouTube. 21.6 million Tweets are sent an hour. By one metric, more than 7.8mn apps are download- ed a day. We’ll show you where these networks are heading and how today’s thought leaders are lever- aging their quirks to build the businesses that will become household names tomorrow. The Wizard’s Tool Kit The fastest growing brands understand one thing, tools make the marketer. In this block we’ll discuss the leading bits of wizardry you can use to beguile your competitors, and find the customers you need. Win Right Now You got to where you are because you were great. In this block, we’ll explore how you can leverage those same advantages to get results today. I believe I have a responsibility to meet people where they are, not where I want them to be. I’ll work with you to develop the course that’s right for you. App Store Optimization Buyer Personas Conversion Rate Optimization Designing Your Funnel Experimentation That Drives Results Facebook Organic Reach Rescue Growth Hacker Mindset Help! Winning Customer Service Ignoring The Detractors .JS? Making Sense Of Analytics Keeping Up With Competitors Lessons Learned Culture Making Data Driven Decisions New Networks? No Problem! Optimizing. Optimizing. Optimizing. Personalized Content (Towards 1:1) Quora For Pain Point Discovery Really Simple Aggregation Shares, Comments And Likes: ROI Take What Works, Leave The Rest User Acquisition Viewability WhatsApp X-Factors YikYak Zero Day Wins An Average Course Session: Atypical Excellence Topics We Cover Sometimes Competitors Show Up Out Of Nowhere You’re left with a feeling that can best be described as an uncomfortable blend of awe and envy. The truth is that overnight successes are the sort of fantasy best left to the TV writers. You don’t get results by chasing the next big thing, you get results by chasing the right thing and putting in the hard work it takes to get there. Getting outpaced by a scrappy upstart online doesn’t happen because of anything you’re doing wrong, It happens because you don’t have the right playbook. We know, we once sold a client a strategy that generated a million dollars in revenue by scooping up the digital media their established F500 competitor had been neglecting. You’ve got a world class team. Let us show you the playbook.