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CORPORATE
GOVERNANCE
CASE: COCA COLA COMPANY
‫گروه‬ ‫اعضای‬
:
‫نقدعلی‬ ‫فرهاد‬
‫منصوری‬ ‫علیرضا‬
1
‫درس‬
:
‫پیاده‬
‫سازی‬
‫استراتژی‬
‫استاد‬
:
‫دکتر‬
HISTORY AND POSITION
• World Largest beverage distributer
• Now include 3800 brands
• As of the 2016 annual report , Share have risen so that its market
capitalization is roughly $180 billion and Had 53 consecutive dividend
increases
2
IPO OF COCA COLA
• Starting with one product in 1886) Coca-Cola started in 1886, when
pharmacist John Pemberton created a caramel-coloured liquid and combined
it with carbonated water.(
• the Rights to the formula were bought in 1888 by Asa Candler for $2300 , and
the Coca-Cola Company (KO) was subsequently incorporated in 1892
• In 1919, a group of businessmen led by Ernest Woodruff purchased The Coca-
Cola Company from Candler for $25 million.
• Next year,1920 Coca made its IPO on NYSE for $40 per share 3
4
COCA COLA AND GREAT DEPRESSION
• One year after its IPO, amassed $40 million in assets
• October 24th of 1929 , the Wall Street Crash launched America into a decade-
long economic downturn
• During world war II: available wherever soldiers were
• Minute Maid acquisition (The purchasing of the Minute Maid Corporation, through a
stock swap in 1960, marked Coca-Cola’s first venture outside of soft drinks.)
• Diet Coke(In July 1982, Coca-Cola introduced a low calorie option, Diet Coke )
5
COCA COLA AND PEPSI COLA
• Pepsi began to gain market share in 1980s
• April 23rd of 1985 its shares dropped 3%
• Change of Formulation
6
COCA COLA BOARD OF DIRECTORS
• CEO
• Head of European portfolio operations, the Blackstone groupe
• Executive chair, Banco Santander, S.A
• Chairman, Davis selected advisors NY, Inc.
• Chairman and Senior Executive
• President and CEO, Chicago community
• Chair and CEO New Venture LLC
7
COCA COLA CORPORATE GOVERNANCE
• Boards of Director Mission
• Board serves as the ultimate decision-making body of the
company
• Core responsibility of Boards of Director
• Providing advice for CEO
• May rely on advisors and auditors
• Holding meeting 5 times a year
8
COCA COLA CORPORATE GOVERNANCE
• Corporate Governance policies
• It aimed at promoting transparent and fair markets
• Aimed at proper allocation of resources
• Protection of the rights of its shareholders
• Providing comprehensive incentives
• Ensures important info is disclosed timely
• Help to provide opportunities for gaining access to capital and
credit markets
9

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Corporate Governance of Coca Cola

  • 1. CORPORATE GOVERNANCE CASE: COCA COLA COMPANY ‫گروه‬ ‫اعضای‬ : ‫نقدعلی‬ ‫فرهاد‬ ‫منصوری‬ ‫علیرضا‬ 1 ‫درس‬ : ‫پیاده‬ ‫سازی‬ ‫استراتژی‬ ‫استاد‬ : ‫دکتر‬
  • 2. HISTORY AND POSITION • World Largest beverage distributer • Now include 3800 brands • As of the 2016 annual report , Share have risen so that its market capitalization is roughly $180 billion and Had 53 consecutive dividend increases 2
  • 3. IPO OF COCA COLA • Starting with one product in 1886) Coca-Cola started in 1886, when pharmacist John Pemberton created a caramel-coloured liquid and combined it with carbonated water.( • the Rights to the formula were bought in 1888 by Asa Candler for $2300 , and the Coca-Cola Company (KO) was subsequently incorporated in 1892 • In 1919, a group of businessmen led by Ernest Woodruff purchased The Coca- Cola Company from Candler for $25 million. • Next year,1920 Coca made its IPO on NYSE for $40 per share 3
  • 4. 4
  • 5. COCA COLA AND GREAT DEPRESSION • One year after its IPO, amassed $40 million in assets • October 24th of 1929 , the Wall Street Crash launched America into a decade- long economic downturn • During world war II: available wherever soldiers were • Minute Maid acquisition (The purchasing of the Minute Maid Corporation, through a stock swap in 1960, marked Coca-Cola’s first venture outside of soft drinks.) • Diet Coke(In July 1982, Coca-Cola introduced a low calorie option, Diet Coke ) 5
  • 6. COCA COLA AND PEPSI COLA • Pepsi began to gain market share in 1980s • April 23rd of 1985 its shares dropped 3% • Change of Formulation 6
  • 7. COCA COLA BOARD OF DIRECTORS • CEO • Head of European portfolio operations, the Blackstone groupe • Executive chair, Banco Santander, S.A • Chairman, Davis selected advisors NY, Inc. • Chairman and Senior Executive • President and CEO, Chicago community • Chair and CEO New Venture LLC 7
  • 8. COCA COLA CORPORATE GOVERNANCE • Boards of Director Mission • Board serves as the ultimate decision-making body of the company • Core responsibility of Boards of Director • Providing advice for CEO • May rely on advisors and auditors • Holding meeting 5 times a year 8
  • 9. COCA COLA CORPORATE GOVERNANCE • Corporate Governance policies • It aimed at promoting transparent and fair markets • Aimed at proper allocation of resources • Protection of the rights of its shareholders • Providing comprehensive incentives • Ensures important info is disclosed timely • Help to provide opportunities for gaining access to capital and credit markets 9