SlideShare a Scribd company logo
Corporate
Content
Needs a
Kick
in the
Pants
         David Farbey
 24th   January 2012

                        http://www.flickr.com/photos/mikeoliveri/6248266610/
“What’s corporate content?
We’re only fixing the website.”
Where did they come
from?
What did they do?
Where did they go
next?
      ...everything you need
      to know...
10%

          90%

      http://www.flickr.com/photos/tim_ellis/26360948/
we’ve known
about the mess
for a long time

                  Photo by David Farbey
6
...corporate content needs
some governance...




                             http://www.flickr.com/photos/aldeadle/5471429140/
everyone is creating
content, all the time


                www.istockphoto.com
but everyone’s
working separately


     http://www.flickr.com/photos/wiccked/228099027/
and ignoring
everyone else




                http://www.flickr.com/photos/birdwatcher63/5367727228/
even when there’s
a style guide
                    Photo by David Farbey
but Content Strategy is
only for websites, right?
do you have your own team?




                 www.istockphoto.com
tons of
technical
content

   http://www.flickr.com/photos/cote/94256599/
work together and
share content




                    www.istockphoto.com
there are plenty
of technical
writers out
there who could
help




     participants at the TCUK 2011 conference, copyright (c) Ken Hosie and ISTC, used by permission
...wading through...




                       http://www.flickr.com/photos/wow/638185069/
get a sponsor




                www.istockphoto.com
Slide by Rahel Anne Bailie,
http://images.slidesharecdn.com/contentstrategiesforthecontentlifecycle-
100513225850-phpapp01-slide-5-768.jpg?1273810299
almost boundless opportunities




                                 www.istockphoto.com
http://www.flickr.com/photos/mikemcilveen/6027330091/

                    David Farbey
                      @dfarb
Thank you             david@farbey.co.uk
                      http://www.farbey.co.uk

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