SlideShare a Scribd company logo
1 of 28
Download to read offline
12/10/2015 2
BEFORE THE DIGITAL ERA
12/10/2015 3
BRANDS
Large Budgets
Message
DEPLOYMENT BUYERS
BEFORE THE DIGITAL ERA
TV
Radio
Flyers
Outdoor
Other
Traditional
Channels
12/10/2015 4
Brands
Content
creators
BEFORE THE DIGITAL ERA
12/10/2015 6
THE DIGITAL ERA
Source: www.media.ofcom.org.uk
12/10/2015 7
THE DIGITAL ERA
Source: www.rsanw.files.wordpress.com
12/10/2015 8
Anyone with internet
connection
With a minimal budget,
sometimes even no budget
Message
DEPLOYMENT
•Owned blog
•Wordpress
•Blogger
•Facebook / Twitter / Linkedin /
Instagram / Google+ / Tumblr
•Youtube channel
•Any online channel
Any
interested
digital user
THE DIGITAL ERA
12/10/2015 9
THE DIGITAL ERA
Online
population
Content
creators
12/10/2015 10
The deployment of your content can be done in
a smart way, with a small budget
12/10/2015 11
You need one thing
12/10/2015 12
12/10/2015 13
Remember!
You are already the content
creator.
The internet users are always
looking for valuable,
entertaining and educational
content or to solve their
problem.
And it needs to be
presented in the digital
channels they live in.
With low budget or no budget at all
12/10/2015 16
THE POWER OF CHOICE
http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-
David-Choe-painted-HQ-set-bumper-shares-payday.html
12/10/2015 17
THE POWER OF CHOICE
http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David-
Choe-painted-HQ-set-bumper-shares-payday.html
12/10/2015 19
10,500,000+
Youtube subscribers
4,000,000+
Facebook fans
460,000+
Twitter followers
407.000
Instagram followers
If you are a business, how much
budget would it take you to get:
With no budget at all
12/10/2015 21
www.youtube.com/watch?v=Mb51Mvd-yWI
http://www.dailymail.co.uk/news/article-2095563/Comedian-makes-1million-
month-YouTube-videos.html
With no budget at all
12/10/2015 23
https://www.youtube.com/watch?v=KmtzQCSh6xk
https://www.youtube.com/watch?v=W9m9UFhEARg
12/10/2015 24
Remember!
You need courage to take the
extra-step, to be relevant and
entertaining.
Let’s say... $4,500 (declared by the business owner)
12/10/2015 26
Rmember!
http://www.businessinsider.com/how-the-dollar-shave-club-became-a-615-million-company-2015-6
http://fortune.com/2015/03/10/dollar-shave-club-founding/
https://www.youtube.com/watch?v=ZUG9qYTJMsI
Take the step and push things forward!
12/10/2015 28

More Related Content

Similar to The ONE most important thing you can do for your business

PRCA - 'Maximise broadcast integration within social media' v2
PRCA - 'Maximise broadcast integration within social media' v2PRCA - 'Maximise broadcast integration within social media' v2
PRCA - 'Maximise broadcast integration within social media' v2
Russell Goldsmith
 
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
innovatebyday
 
Carat: 10 trends for 2013
Carat: 10 trends for 2013 Carat: 10 trends for 2013
Carat: 10 trends for 2013
Brian Crotty
 

Similar to The ONE most important thing you can do for your business (20)

Skapa presentation for Carthage College
Skapa presentation for Carthage CollegeSkapa presentation for Carthage College
Skapa presentation for Carthage College
 
Union Suisse Autumn :: The Future of Connecting People
Union Suisse Autumn :: The Future of Connecting People Union Suisse Autumn :: The Future of Connecting People
Union Suisse Autumn :: The Future of Connecting People
 
PRCA - 'Maximise broadcast integration within social media' v2
PRCA - 'Maximise broadcast integration within social media' v2PRCA - 'Maximise broadcast integration within social media' v2
PRCA - 'Maximise broadcast integration within social media' v2
 
Social Media Marketing: Is it right for you?
Social Media Marketing: Is it right for you?Social Media Marketing: Is it right for you?
Social Media Marketing: Is it right for you?
 
HE/Public Sector Update: Winning hearts and minds for accessibility at Univer...
HE/Public Sector Update: Winning hearts and minds for accessibility at Univer...HE/Public Sector Update: Winning hearts and minds for accessibility at Univer...
HE/Public Sector Update: Winning hearts and minds for accessibility at Univer...
 
Launching and managing your social media pages
Launching and managing your social media pagesLaunching and managing your social media pages
Launching and managing your social media pages
 
Top 10 Social Media Tactics for Schools
Top 10 Social Media Tactics for SchoolsTop 10 Social Media Tactics for Schools
Top 10 Social Media Tactics for Schools
 
EMETECH3 PRESENTATION EMPOWERMEN TECHNOLOGY
EMETECH3 PRESENTATION EMPOWERMEN TECHNOLOGYEMETECH3 PRESENTATION EMPOWERMEN TECHNOLOGY
EMETECH3 PRESENTATION EMPOWERMEN TECHNOLOGY
 
Go social with your business
Go social with your businessGo social with your business
Go social with your business
 
DDP Stakeholder Meeting, Sept. 29, 2015
DDP Stakeholder Meeting, Sept. 29, 2015DDP Stakeholder Meeting, Sept. 29, 2015
DDP Stakeholder Meeting, Sept. 29, 2015
 
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
Social Media Strategy - Telecom Luncheon Keynote with Deborah Day, Ottawa, 2010
 
From Bitcoins to Bitnews: Towards the One-Cent Article
From Bitcoins to Bitnews: Towards the One-Cent Article From Bitcoins to Bitnews: Towards the One-Cent Article
From Bitcoins to Bitnews: Towards the One-Cent Article
 
2012 07 ijl2012_seminar_diamond-club-brunch
2012 07 ijl2012_seminar_diamond-club-brunch2012 07 ijl2012_seminar_diamond-club-brunch
2012 07 ijl2012_seminar_diamond-club-brunch
 
Top 10 social media tips
Top 10 social media tipsTop 10 social media tips
Top 10 social media tips
 
DIY Digital Marketing
DIY Digital MarketingDIY Digital Marketing
DIY Digital Marketing
 
DMPonline overview, OpenAIRE/COAR 2014
DMPonline overview, OpenAIRE/COAR 2014DMPonline overview, OpenAIRE/COAR 2014
DMPonline overview, OpenAIRE/COAR 2014
 
BBCON 2012 - Top 10 Social Media Tactics for Schools
BBCON 2012 - Top 10 Social Media Tactics for SchoolsBBCON 2012 - Top 10 Social Media Tactics for Schools
BBCON 2012 - Top 10 Social Media Tactics for Schools
 
Anticipating Lightweight DITA
Anticipating Lightweight DITAAnticipating Lightweight DITA
Anticipating Lightweight DITA
 
10 Trends for 2013
10 Trends for 201310 Trends for 2013
10 Trends for 2013
 
Carat: 10 trends for 2013
Carat: 10 trends for 2013 Carat: 10 trends for 2013
Carat: 10 trends for 2013
 

Recently uploaded

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
atinukehassan87
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdf
nehapardhi711
 

Recently uploaded (20)

NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and SalesNexGen Alignment: ABM’s Role in Uniting Marketing and Sales
NexGen Alignment: ABM’s Role in Uniting Marketing and Sales
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
Social Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdfSocial Media Paid Ads Performance Report.pdf
Social Media Paid Ads Performance Report.pdf
 
Ash By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionAsh By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative Direction
 
DSOM Dehradun-Mastering-Off & on Page-SEO
DSOM Dehradun-Mastering-Off & on Page-SEODSOM Dehradun-Mastering-Off & on Page-SEO
DSOM Dehradun-Mastering-Off & on Page-SEO
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVRHow Your Platform Can Achieve a 90% Demo-to-Customer CVR
How Your Platform Can Achieve a 90% Demo-to-Customer CVR
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 
How to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO ResultsHow to Track, Measure & Communicate SEO Results
How to Track, Measure & Communicate SEO Results
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdf
 
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdfReport-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
Report-on-Tech-Marketing-in-B2B-fintech-industry-2024-1.pdf
 
The Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintActionThe Wide-Format Experience | PrintAction
The Wide-Format Experience | PrintAction
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
All Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing BenefitsAll Over Conclusion Digital Marketing / Digital Marketing Benefits
All Over Conclusion Digital Marketing / Digital Marketing Benefits
 
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level AdvertisingBeyond the Basics: Enhanced Strategies for Next-Level Advertising
Beyond the Basics: Enhanced Strategies for Next-Level Advertising
 
Decentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdfDecentralized Physical Infrastructure (DePIN) Explained.pdf
Decentralized Physical Infrastructure (DePIN) Explained.pdf
 
Content Segmentation for Organic Visibility
Content Segmentation for Organic VisibilityContent Segmentation for Organic Visibility
Content Segmentation for Organic Visibility
 

The ONE most important thing you can do for your business