The document appears to be a planning document for a marketing campaign to make the Cornetto brand more relevant to youth culture. It includes a timeline of activities from April to August, including working with influencers in April and May and launching a "Freeze Your Summer" media plan. It discusses positioning Cornetto as part of youths' "perfect endings" and giving them a platform of expression, while conveying the brand message of enjoying the ride and loving the ending. The document aims to make Cornetto relevant in the lives of the target audience and talk directly to both individuals and the groups they inspire.
24. PLANNING
April May June July August
Influencers
Freeze Your Summer
Media Plan
Friday, 10 August 12
25. + Cornetto becomes relevant in their lives by being part of their “perfect ending.”
+ Cornetto doesn’t tell them what to do or how to behave but gives them a platform of expression.
+ Cornetto talks straight to the target and the whole group that they inspire.
+ We ensure that we convey the main message of Cornetto: “Enjoy the Ride, Love the Ending.”
Friday, 10 August 12
26. IT’S NOT JUST ABOUT LOVE
it’s about life.
Friday, 10 August 12