1. Jessica Dunning, Melody Paterson & Taylor Young
MCOM 45 – Event Marketing & Planning | Jackie St. Pierre
Princess of Wales’ Own Regiment – 150th Anniversary
Black Tie Celebrations

2. Black Tie Event Details
Proposed Date & Time:
Saturday May 22nd 2013 from 8pm – 1am
Princess of Wales’ Own Regiment
The Armouries
100 Montreal Street
Kingston, ON
K7K 3E8
Objectives:
- To raise $100,000.00 for the Vimy Cross rededication
- Develop a database of past/present members including historical photos and stories
- Drive public traffic to the new PWOR community website
- Build a stronger Regimental family
Challenges:
- Low tickets sales due to expensive prices
- Availability (and transportation) of guests
- Maintaining a respectable event (not offending Veterans)
- Maintaining guests engaged for full running time of event
- Raising the fundraising goal of $100,000.00
Guests:
All current and former members (and family and close friends) of the Princess of Wales’ Own
Regiment and the students of the Royal Military College in Kingston.
Added Information:
The event will be a “dinner & dance” with games/activities and a silent auction. The underlying
theme for all our concepts is Britain (as chosen by our Creative Director Jackie St. Pierre) with
performances from the Kingston Symphony and a wide range of food, beverages and desserts.

3. Theme Concept One – “Military Ball”
Elevator Pitch:
We want to recreate one of the few dances the soldiers had the chance to attend before they left to
fight; a sort of “send off dance.” Most soldiers never got to grow up as average teenagers; they didn’t
get to go to school dances, join their friends at prom or go to house parties with their graduating
classes. We want to give guests a chance to make the memories that they never had growing up
fighting for the Princess of Wales’ Own Regiment.
We want all past and present members of the PWOR to be able to meet and reconnect under one roof
and reminisce together. Guests are encouraged to submit copies of their old photos or documents to
be catalogued and made into a collage to be shared at the event. Guests will be asked to RSVP either
on the event’s Facebook page, the PWOR community website (which will automatically enter them
into our Regiment Database) or stop by the PWOR in person between 10am-2pm no later than April
20th 2013 if online submission is not available.

4. Pre-Event Communications
Guest List:
We will form the guest list by searching through records of all historical involvement by the PWOR
and the reservists that were enlisted at the time. Our guest list will consist of past and present
members of the PWOR and their family and close friends.
Invitations:
Our invitations will have a silhouette of a dancing couple in the corner with a music bar along the
bottom. The PWOR cap badge will be in the top corner with event details in the centre and on the
inside of the invitation.
This is rough draft example of what the front of the invitations would look like:
Event Promotion:
Along with creating a Facebook event page and an RSVP (Database) page on the PWOR community
website we will also be using direct mail to personally send all our invitations to our guests. This
includes past and present Reservists along with their family and an extended invitation towards
their close friends.

5. The Event Walkthrough
All past and present military guests will be wearing their issued mess dress and non-military guests
will have a dress code of navy blue, white or black.
When guests arrive through the main entrance they will be greeted by coat check staff/volunteers in
the archway. Tickets will be $2.00 and will have Avanta Salon & Spa business cards printed on the
other side. Guests will make their way into the Parade Square. There will be flags, old recruitment
posters and vertical banners of old photographs (submitted by guests when they RSVP) hanging on
the walls.
Tablecloths will be navy blue with white chair covers. Centrepieces will be made out of clear short
vases with red roses in them. The vases will be sitting on top of framed collages made of pictures
submitted by guests when they RSVP. A larger copy of the collage will be mounted onto a table
(displayed at the front of the room) to be won in the 50/50 raffle later in the evening. Smaller copies
of the collage will be given away as party favours to guests at the end of the night.
There will be a cocktail hour at the beginning of the event. Guests will be able to mingle and purchase
$5.00 drink tickets for alcoholic beverages (this also includes automatic access to the Cheese & Wine
tasting booth.) There will also be non-alcoholic beverages served along with fruit platters.
After cocktail hour guests will be asked to take their seats and the Posting of the Colours will begin.
An announcement of the Vimy Cross rededication fundraising will be made and a toast to the
reservists. There will also be a minute of silence along with remembering the fallen/missing service
members. A “stepping podium” will be placed in the middle of the room in front of the Vimy Cross
and Kingston Symphony to make announcements on.
Food stations placed along the left wall of the Parade Square will
also have navy blue tablecloths with red roses. Catering will be
provided by Sir John’s Public House with a menu consisting of
bangers and mash – sausage and mashed potatoes, vegetarian
haggis with roasted portabella mushrooms, roasted lamb shanks or
roasted chicken, garden salad, braised beef and Yorkshire pudding
and coleslaw. Desserts will include apple crumble, plain or raisin
scones and cream crowdie – cream, berry and whiskey parfait.
There will also be a presentation of a 6 tiered earth tone
camouflage cake.
Staff/volunteers will be expected to dress formally in navy blue or black dress pants and white shirts.

6. There will be tables set up on the right side of the room by the offices to conduct a silent auction. The
tablecloths will again be navy blue with red roses. Prizes will be displayed on the tables with auction
sheets placed below; there will be cash and credit available. Prizes consist of a “spa day” from Avanta
Salon & Spa (value starting at $68.00,) a Panasonic Massage chair (value starting at $7,000.00,) and
two tickets for a weeklong trip to see the Canadian National Vimy Ridge Memorial in Vimy, Pas-de-
Calais, France (value starting at $2,600.00) with bed & breakfast at the Armstrong Hotel included.
There will be a British telephone booth shaped photo booth set up in the Christianson
Room where for $5.00 you can get five pictures taken. There will be multiple
background options when taking your pictures. You can choose from Buckingham
Palace, Parliament, London Bridge amongst many others. Background will be chosen
digitally and show up automatically for their pictures. Volunteers will be stationed at the
photo booth area to help in background selection.
There will be a cheese & wine tasting booth sponsored by Corks Winery set up in the back left corner
of the Parade Square by the storage area. There will be a variety of local white and red wines along
various local cheeses.
There will be a 50/50 raffle held which the winner will win the large collage mounted table that will
be displayed over the course of the night. The collage will have all the submitted photographs from
military guests, family and friends along with headshots of missing/fallen service members.
Corporate Sponsorship:
Kwik Kopy Design & Print Centre will be printing all of our memory photos and collages for the
military ball. In exchange for being a sponsor for our event they will have their business cards
printed on the bottom of the recruitment posters and on the backs of the collage frames.
Neil’s Flowers & Greenhouses will be sponsoring the flowers/flower arrangements for the event.
They will be supplying all the roses for the tables, booths and vase centrepieces. In exchange for
being one of our sponsors they will have their business cards tied with ribbon around the bottom of
the centrepieces on every table.
Sir John’s Public House will be sponsoring the catering for our event. They will be supplying all the
entrees and desserts for the food stations. We picked this restaurant because they pride themselves
in being the only 100% authentic English Pub in Kingston that also honours Sir John. In exchange for
sponsoring our event their name and logo will be placed on napkins, cutlery holders and cups.
Card’s Bakery will be creating our 6-tiered Union Jack (British flag) themed cake for out event. In
exchange for sponsoring our event their business cards will be printed and placed in the bottom tier
of the cake.
Cork’s Winery will be supplying the wine for our event. They will be supplying various red and white
wines for the evening. In exchange for sponsoring our event they have their business card printed on
the front of the front of the tablecloth.
The Armstrong Hotel Bed & Breakfast will be sponsoring the Vimy Ridge Memorial trip in our 50/50
raffle. In exchange for sponsoring our event they will have their business cards printed and tied with
charms around the bottles of wine served at the event.
The Avanta Salon & Spa will be sponsoring our 50/50 raffle. In exchange for offering us a “spa day”

7. package they will have their business cards printed on the back of our coat check tickets.
Dance:
Musical entertainment will be provided by the Kingston Symphony; they will be sitting to the left and
the right of the Vimy Cross at the back of the Parade Square. The dance floor will be designated in the
middle of the Parade Square since the food stations and tables will be around the our side on the left
and right walls.
Transportation:
There will be discounts on cab fare provided for guests when they are ready to leave the event. This
will be sponsored by Modern Taxi service. In exchange for sponsoring our event they will have their
advertisement flyers posted on bathroom and MIR walls.
Event Schedule:
- arrival and coat check
- cocktail hour
- posting of the colours
- remembrance the fallen/missing service members (moment of silence)
- dinner toast to the soldiers and the PWOR and announcement of Vimy Cross rededication
fundraising
- dinner
- silent auction and fundraising activities
- dance
- announce winners of 50/50 raffle and silent auction

8. Theme Concept Two – “Mystery of Vimy Cross”
Elevator Pitch:
We wanted to have an event that would promote interesting conversation starters between guests.
The mystery that “Jack the Ripper” was never caught and is still one of England’s biggest mysteries to
date. The event will be almost like a “live clue who-done-it mystery.” There will be investigation clues
and posters along the walls including maps of England and footprints on the floor. There will be
banners of old bookshelves on the walls as well and each book title will be the name of a
missing/fallen service officer. Staff will be dressed as police investigators and there will be Jack the
Ripper books sold in our silent auction.
We want all past and present members of the PWOR to be able to meet and reconnect with each
other. This “investigation” will give guests a chance to strike up conversations with old friends and
make new ones as well. Guests are encouraged to submit copies of their old photos or documents to
be catalogued and made into a collage to be shared at the event. Guests will be asked to RSVP either
on the event’s Facebook page, the PWOR community website (which will automatically enter them
into our Regiment Database) or stop by the PWOR in person between 10am-2pm no later than April
20th 2013 if online submission is not available.

9. Pre-Event Communications
Guest List:
We will form the guest list by searching through records of all historical involvement by the PWOR
and the reservists that were enlisted at the time. Our guest list will consist of past and present
members of the PWOR and their family and close friends.
Invitations:
Our invitations will have a creepy greyscale scene of Jack the Ripper stalking in the shadows. The
moon is full and in clear view and there is a fog rolling into town.
This is rough draft example of what the front of the invitations would look like:
Event Promotion:
Along with creating a Facebook event page and an RSVP (Database) page on the PWOR community
website we will also be using direct mail to personally send all our invitations to our guests. This
includes past and present Reservists along with their family and an extended invitation towards
their close friends.

10. Event Walkthrough
All past and present military guests will be wearing their issued mess dress and
non-military guests will have a dress code of navy blue, white or black.
When guests arrive through the main entrance they will be greeted by coat check
staff/volunteers in the archway. Tickets will be $2.00 and will have Kwik Kopy
Design & Print Centre business cards printed on the other side. Guests will make
their way into the Parade Square.
There will be maps of England with pictures of guests (military or family photos submitted when
guests RSVP) with pins and connecting lines hanging on the walls. There will also be maps of Europe
with pictures/pins showing all PWOR involvement in historical battles hanging on the walls. Banners
of “bookshelves” with titles of fallen/missing service members on the books will also be hanging
along the walls as well.
There will be black footprints randomly placed through the floor of the Parade Square. Tablecloths
and chair covers will be navy blue with mini lampposts surrounded by white and red roses as
centrepieces. A large (more professional) collage of submitted pictures will be mounted onto a table
(displayed at the front of the room) to be won in the 50/50 raffle later in the evening. Smaller copies
of the collage will be given away as party favours to guests at the end of the night.
There will be a cocktail hour at the beginning of the event. Guests will be able to mingle and purchase
$5.00 drink tickets for alcoholic beverages (this also includes automatic access to the Cheese & Wine
tasting booth.) There will also be non-alcoholic beverages served along with fruit platters.
After cocktail hour guests will be asked to take their seats and the Posting of the Colours will begin.
An announcement of the Vimy Cross rededication fundraising will be made and a toast to the
reservists. There will also be a minute of silence along with remembering the fallen/missing service
members. A “stepping podium” will be placed in the middle of the room in front of the Vimy Cross
and Kingston Symphony to make announcements on.
Food stations placed along the left wall of the Parade Square will also have navy blue tablecloths with
red roses. Catering will be provided by Sir John’s Public House with a menu consisting of bangers and
mash – sausage and mashed potatoes, vegetarian haggis with roasted portabella mushrooms, roasted
lamb shanks or roasted chicken, garden salad, braised beef and Yorkshire pudding and coleslaw.
Desserts will include apple crumble, plain or raisin scones and cream crowdie – cream, berry and

11. whiskey parfait. There will be a presentation of a 6 tiered silver cake with red and blue fondant
flowers and black fingerprints scattered across the tiers.
There will be tables set up on the right side of the room by the offices to conduct a silent auction. The
tablecloths will again be navy blue with red roses. Prizes will be displayed on the tables with auction
sheets placed below; there will be cash and credit available. Prizes will include books about Jack the
Ripper (The Complete History of Jack the Ripper by Philip Sugden; Jack the Ripper: The Definitive
History by Paul Begg; The Diary of Jack the Ripper/the Discovery, the Investigation, the Debate by
Jack and Shirley Harrison; The Complete Jack the Ripper by Donald Rumbelow,) a “spa day” from
Avanta Salon & Spa (value starting at $68.00,) a Panasonic Massage chair (value starting at
$7,000.00,) and two tickets for a weeklong trip to see the Canadian National Vimy Ridge Memorial in
Vimy, Pas-de-Calais, France (value starting at $2,600.00) with bed & breafast at the Armstrong Hotel
included.
There will be a British telephone booth shaped photo booth set up in the Christianson
Room where for $5.00 you can get five pictures taken. There will be multiple background
options when taking your pictures. You can choose from Buckingham Palace, Parliament,
London Bridge amongst many others. Background will be chosen digitally and show up
automatically for their pictures. Volunteers will be stationed at the photo booth area to
help in background selection.
There will be a cheese & wine tasting booth sponsored by Corks Winery set up in the back left corner
of the Parade Square by the storage area. There will be a variety of local white and red wines along
various local cheeses.
There will be a 50/50 raffle held which the winner will win the large collage mounted table that will
be displayed over the course of the night. The collage will have all the submitted photographs from
military guests, family and friends along with headshots of missing/fallen service members.
Staff/volunteers will be dressed as British police investigators. Wearing bobby hats, navy blue dress
pants, white shirts and navy blue trench coats.
Corporate Sponsorship:
Kwik Kopy Design & Print Centre will be printing all of our memory photos and collages for the
military ball. In exchange for being a sponsor for our event they will have their business cards
printed on the back of our coat check tickets and on the backs of the collage frames.
Neil’s Flowers & Greenhouses will be sponsoring the flowers/flower arrangements for the event.
They will be supplying all the roses for the tables, booths and lamppost centrepieces. In exchange for
being one of our sponsors they will have their business cards tied with ribbon around the bottom of
the centrepieces on every table.
Sir John’s Public House will be sponsoring the catering for our event. They will be supplying all the
entrees and desserts for the food stations. We picked this restaurant because they pride themselves
in being the only 100% authentic English Pub in Kingston that also honours Sir John. In exchange for
sponsoring our event their name and logo will be placed on napkins, cutlery holders and cups.
Card’s Bakery will be creating our 6-tiered Union Jack (British flag) themed cake for out event. In
exchange for sponsoring our event their business cards will be printed and placed in the bottom tier
of the cake.

12. Cork’s Winery will be supplying the wine for our event. They will be supplying various red and white
wines for the evening. In exchange for sponsoring our event they have their business card printed on
the front of the front of the tablecloth.
The Armstrong Hotel Bed & Breakfast will be sponsoring the Vimy Ridge Memorial trip in our 50/50
raffle. In exchange for sponsoring our event they will have their business cards printed and tied with
charms around the bottles of wine served at the event.
The Avanta Salon & Spa will be sponsoring our 50/50 raffle. In exchange for offering us a “spa day”
package they will have their business cards printed on the back of our coat check tickets.
Dance:
Musical entertainment will be provided by the Kingston Symphony; they will be sitting to the left and
the right of the Vimy Cross at the back of the Parade Square. The dance floor will be designated in the
middle of the Parade Square since the food stations and tables will be around the our side on the left
and right walls.
Transportation:
There will be discounts on cab fair provided for guests when they are ready to leave the event. This
will be sponsored by Modern Taxi service. In exchange for sponsoring our event they will have their
advertisement flyers posted on bathroom and MIR walls.
Event Schedule:
- arrival and coatcheck
- cocktail hour
- posting of the colours
- remembrance the fallen/missing service members (moment of silence)
- dinner toast to the soldiers and the PWOR and announcement of Vimy Cross rededication
fundraising
- dinner
- silent auction and fundraising activities
- dance
- announce winners of 50/50 raffle and silent auction

13. Theme Concept Three – “Tea with the Queen”
Elevator Pitch:
Since our concept had to be British themed the most British concept we could think of was “tea with
the queen.” Our guests have done so much for their country and risked/sacrificed so much that they
should get the honour of having tea with the queen. We want them to realize how much we
appreciate all that they have done for us in the PWOR. The event will be very elegant and formal.
We want all past and present members of the PWOR to be able to meet, reconnect and reminisce
together. We want to thank them for all they have done for us. Guests are encouraged to submit
copies of their old photos or documents to be catalogued and made into a collage to be shared at the
event. Guests will be asked to RSVP either on the event’s Facebook page, the PWOR community
website (which will automatically enter them into our Regiment Database) or stop by the PWOR in
person between 10am-2pm no later than April 20th 2013 if online submission is not available.

14. Pre-Event Communications
Guest List:
We will form the guest list by searching through records of all historical involvement by the PWOR
and the reservists that were enlisted at the time. Our guest list will consist of past and present
members of the PWOR and their family and close friends.
Invitations:
Our invitations will be white with a pink teacup page border. There will be a silhouette of the queen
and the PWOR cap badge along with the event details.
This is rough draft example of what the front of the invitations would look like:
Come in navy blue and black or white to repre-
sent the british colours.
There will tons of fundraising activities to join
in on.
The Armouries
100 Montreal St
Kingston, ON
K7K 3E8
Join uson May 4th, 2013 8pm till 1am
RSVP BY April 20th
Event Promotion:
Along with creating a Facebook event page and an RSVP (Database) page on the PWOR community
website we will also be using direct mail to personally send all our invitations to our guests. This
includes past and present Reservists along with their family and an extended invitation towards
their close friends.

15. Event Walkthrough
All past and present military guests will be wearing their issued mess dress and non-military guests
will have a dress code of navy blue, white or black.
When guests arrive through the main entrance they will be greeted by coat check staff/volunteers in
the archway. Tickets will be $2.00 and will have Kwik Kopy Design & Print Centre business cards
printed on the other side. Guests will make their way into the Parade Square.
There will be “Keep Calm and Carry On” posters and vertical banners of old
photographs (submitted by guests when they RSVP) hanging on the walls. A
large (more professional) collage of submitted pictures will be mounted onto
a table (displayed at the front of the room) to be won in the 50/50 raffle later
in the evening. Smaller copies of the collage will be given away as party
favours to guests at the end of the night.
Tablecloths and chair covers will be navy blue red British phone booths filled
with white roses as centrepieces. A larger copy of the collage will be mounted onto a table (displayed
at the front of the room) to be won in the 50/50 raffle later in the evening. Smaller copies of the
collage will be given away as party favours to guests at the end of the night.
There will be a cocktail hour at the beginning of the event. Guests will be able to mingle and purchase
$5.00 drink tickets for alcoholic beverages (this also includes automatic access to the Cheese & Wine
tasting booth.) There will also be non-alcoholic beverages served along with fruit platters.
After cocktail hour guests will be asked to take their seats and the Posting of the Colours will begin.
An announcement of the Vimy Cross rededication fundraising will be made and a toast to the
reservists. There will also be a minute of silence along with remembering the fallen/missing service
members. A “stepping podium” will be placed in the middle of the room in front of the Vimy Cross
and Kingston Symphony to make announcements on.
Food stations placed along the left wall of the Parade Square will also have
navy blue tablecloths with red roses. Catering will be provided by Sir John’s
Public House with a menu consisting of bangers and mash – sausage and
mashed potatoes, vegetarian haggis with roasted portabello mushrooms,
roasted lamb shanks or roasted chicken, garden salad, braised beef and
yorkshire pudding and coleslaw. Desserts will include apple crumble, plain
or raisin scones and cream crowdie – cream, berry and whiskey parfait.
There will also be a presentation of a 6 tiered Union jack (British Flag) cake.
There will be tables set up on the right side of the room by the offices to conduct a silent auction. The
tablecloths will again be navy blue with red roses. Prizes will be displayed on the tables with auction
sheets placed below; there will be cash and credit available. Prizes will consist of three framed
portraits of the 2011 royal wedding party of Print William and Kate Middleton, a “spa day” from
Avanta Salon & Spa (value starting at $68.00,) a Panasonic Massage chair (value starting at
$7,000.00,) and two tickets for a weeklong trip to see the Canadian National Vimy Ridge Memorial in
Vimy, Pas-de-Calais, France (value starting at $2,600.00) with bed & breafast at the Armstrong Hotel
included.

16. There will be a British telephone booth shaped photo booth set up in the Christianson Room where
for $5.00 you can get five pictures taken. There will be multiple background options when taking
your pictures. You can choose from Buckingham Palace, Parliament, London Bridge amongst many
others. Background will be chosen digitally and show up automatically for their pictures. Volunteers
will be stationed at the photo booth area to help in background selection.
There will be a cheese & wine tasting booth sponsored by Corks Winery set up in the back left corner
of the Parade Square by the storage area. There will be a variety of local white and red wines along
various local cheeses.
There will be a 50/50 raffle held which the winner will win the large collage
mounted table that will be displayed over the course of the night. The collage
will have all the submitted photographs from military guests, family and friends
along with headshots of missing/fallen service members.
Staff/volunteers will be dressed as British Queen’s Guards; with red tunics and
black dress pants and black “bearskin” hats.
Corporate Sponsorship:
Kwik Kopy Design & Print Centre will be printing all of our memory photos and collages for the
military ball. In exchange for being a sponsor for our event they will have their business cards
printed on the back of our coat check tickets and on the backs of the collage frames.
Neil’s Flowers & Greenhouses will be sponsoring the flowers/flower arrangements for the event.
They will be supplying all the roses for the tables, booths and lamppost centrepieces. In exchange for
being one of our sponsors they will have their business cards tied with ribbon around the bottom of
the centrepieces on every table.
Sir John’s Public House will be sponsoring the catering for our event. They will be supplying all the
entrees and desserts for the food stations. We picked this restaurant because they pride themselves
in being the only 100% authentic English Pub in Kingston that also honours Sir John. In exchange for
sponsoring our event their name and logo will be placed on napkins, cutlery holders and cups.
Card’s Bakery will be creating our 6-tiered Union Jack (British flag) themed cake for out event. In
exchange for sponsoring our event their business cards will be printed and placed in the bottom tier
of the cake.
Cork’s Winery will be supplying the wine for our event. They will be supplying various red and white
wines for the evening. In exchange for sponsoring our event they have their business card printed on

17. the front of the front of the tablecloth.
The Armstrong Hotel Bed & Breakfast will be sponsoring the Vimy Ridge Memorial trip in our 50/50
raffle. In exchange for sponsoring our event they will have their business cards printed and tied with
charms around the bottles of wine served at the event.
The Avanta Salon & Spa will be sponsoring our 50/50 raffle. In exchange for offering us a “spa day”
package they will have their business cards printed on the back of our coat check tickets.
Dance:
Musical entertainment will be provided by the Kingston Symphony; they will be sitting to the left and
the right of the Vimy Cross at the back of the Parade Square. The dance floor will be designated in the
middle of the Parade Square since the food stations and tables will be around the outside on the left
and right walls.
Transportation:
There will be discounts on cab fare provided for guests when they are ready to leave the event. This
will be sponsored by Modern Taxi service. In exchange for sponsoring our event they will have their
advertisement flyers posted on bathroom and MIR walls.
Event Schedule:
- arrival and coat check
- cocktail hour
- posting of the colours
- remembrance the fallen/missing service members (moment of silence)
- dinner toast to the soldiers and the PWOR and announcement of Vimy Cross rededication
fundraising
- dinner
- silent auction and fundraising activities
- dance
- announce winners of 50/50 raffle and silent auction