What is FREEThink? A public service initiative run by the Sacramento Ad Club (SAC, the regional chapter of the national American Advertising Federation, the nation’s oldest national advertising trade association). Helping local non-profits tackle some of their toughest marketing challenges in one design-a-thon weekend. Help us. Help you. Help others. www.aafsacadclub.com/freethink-2015 ---------------- DESIGN BRIEF / BACKGROUND : CORE Contemporary Dance ---------------- The artistic mission of CORE Contemporary Dance (CORE) is to express ideas and emotions to our audience in a manner that will engage, entertain, educate, and promote the expression of human experiences through movement. Artistic Director Kelli Leighton founded CORE in 2007 and has been strongly committed to inspiring the passion of expression in the Sacramento youth through workshop participation and exposure to live performances. CORE encourages students to take the chance to express their own unique creativity and artistic voice in a non-judgmental environment. It is powerful how emotional some students get when given permission to release expectations and limitations and they can just express themselves in their own movement. ---------------- INSIGHTS ---------------- CORE has a very strong youth (<24 years old) following. CORE usually sells out each show. ---------------- DESIGN OBJECTIVE ---------------- • Design a brochure/tri-fold or information flyer for the Adaptive Dance program that can be utilized to build a media packet for sponsors and donors, as well as increasing exposure and awareness in the community. • Create Social Assets specific to the Adaptive Dance and Apprentice Program: Facebook,Twitter and Instagram • Design a brochure/tri-fold or information flyer for the Apprentice program that can be utilized to build a media packet for sponsors and donors, as well as increasing exposure and awareness in the community. BRAND ATTRIBUTES/CHARACTER Authentic, approachable, urban/contemporary/modern. POSITIONING Sacramento’s premiere contemporary dance company POINT OF DIFFERENCE / KEY BENEFIT Adaptive Dance is a unique and free program – students are taught by the company dancers. Apprentices and guest performers receive free dance training, free costuming and a unique performance opportunity with the company. Guest performers include dancers of different styles – particularly hip-hop – very inclusive and shows off the strengths of different styles of dance. TARGET • Primary: Performing arts and arts education supporters, Sacramento region arts community • Secondary: Potential donors, sponsors MANDATORIES Utilize the CORE Contemporary Dance “stamp” logo

1. CORE CONTEMPORARY DANCE
3.29.2015

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CORE CONTEMPORARY DANCE - LIFE MOVES CAMPAIGN
CORE Contemporary Dance was looking for a way to create awareness of their professional dance company. Specifically,
gaining monetary donations and contributions from the art and dance lovers from the Sacramento region.
Our take from original documents and artifacts provided by CORE was that a unique and unified quality was missing.
Therefore, our creative team set forth to create new materials that could be used to give a bold and clearly stated
message that is only identifiable as CORE.
life moves campaign

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CORE CONTEMPORARY DANCE - LIFE MOVES CAMPAIGN
LIFE MOVES logos
C O R E
L EFI M SEVO
C O R E
L EFI M SEVO
O R E C O R E
L EFI M SEVO
C O R E C O R E
L EFI M SEVO
C O R E C O R EL EFI M SEVO
C O R E C O R E
L EFI M SEVO
C O R E
L EFI M SEVO
C O R E

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CORE CONTEMPORARY DANCE - LIFE MOVES CAMPAIGN
LIFE MOVES folder + insert
C O R E
M a s t e r C l a s s
W o r k s h o p s
For more information about Master Class
Workshops or hosting a Master Class event,
please contact Anne David:
adavid@ corecontemporarydance.org
CORE reaches out
to the Sacramento
community by
hosting Master Class
Workshops throughout
the year holding 20
events and reaching
over 500 students.
CORE will visit local
schools, community
centers, and other
youth groups to
bring instruction and
motivation through
dance performance
and interaction.
C O R E
Master Class
Workshops
C O R E
L EFI M SEVO
Back
Front

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CORE CONTEMPORARY DANCE - LIFE MOVES CAMPAIGN
LIFE MOVES folder inserts
C O R E
A P P R E N T I C E
P R O G R A M
To apply to the CORE Apprentice
Program, please contact Anne David:
adavid@corecontemporarydance.org
A D A P T I V E
D A N C E
P R O G R A M
1809 S St., Suite 101-123,
Sacramento, CA 95811
530.618.2673
admin@corecontemporarydance.org
www.corecontemporarydance.org
C O R E
Apprentice
Program
CORE Apprentice Program
brings aspiring dancers
into our major productions,
giving them a glimpse to
the professional dancing
world.
This FREE program will
choose a select group of
promising individuals that
will go through weekly
rehearsals,
learn the steps, wear the
costumes, and gain the
knowledge of what it means
to be a CORE dancer.
C O R E
L EFI M SEVO
C O R E
L EFI M SEVO
CORE’s Adaptive Dance
Program is a FREE
opportunity that brings the
joy of dance to all ages and
capabilities.
This inclusive program is
geared toward children with
special needs — who may
not be able to participate in
a traditional dance class.
Each student is paired
alongside siblings and select
CORE dancers for a fun and
inclusive family experience
— greatly benefiting
physical movement and
social interaction.
C O R E
Adaptive
Dance
Program
A
f u n
i n c l u s i v e
f a m i l y
e x p e r i e n c e
BackBack
FrontFront

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CORE CONTEMPORARY DANCE - LIFE MOVES CAMPAIGN
LIFE MOVES posters

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CORE CONTEMPORARY DANCE - LIFE MOVES CAMPAIGN
LIFE MOVES t-shirts

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CORE CONTEMPORARY DANCE - LIFE MOVES CAMPAIGN
LIFE MOVES giveaways
Buttons & Stickers Wristbands Rub-On Tattoos