What is FREEThink? A public service initiative run by AAF Sacramento (the regional chapter of the American Advertising Federation, the nation’s oldest advertising trade association). Helping local non-profits tackle some of their toughest marketing challenges in one design-a-thon weekend. Help us. Help you. Help others. ➤ 2016 Event Recap: http://www.aafsacadclub.com/freethink-2016-recap ---------------- THEIR MISSION ---------------- Founded in 1983, Loaves & Fishes feeds the hungry and shelters the homeless. We provide an oasis of welcome, safety, and cleanliness for homeless men, women and children seeking survival services. We are the largest local provider of comprehensive services for the homeless, providing for the needs over 13,000 guests each year. ---------------- THEIR ASK ---------------- Marketing Collateral — Two Information Brochure Designs + Copywriting, Big Day of Giving Concepting + Digital Assets for Social Media, Email Template Campaign Concept + Design

1. LOAVES & FISHES
APRIL 2-3, 2016

2. page 2
LOAVES & FISHES - COLLATERAL
Loaves and Fishes, a Sacramento institution since 1983, feeds the hungry, shelters the homeless and provides critical resources
through a number of targeted programs. They came to FREEThink hoping to address their own key messaging needs. They
needed a brochure for their Mustard Seed program—a school and refuge for homeless children. They also needed a brochure
for their jail inmate visitation program.
In anticipation of the annual Big Day of Giving, Loaves and Fishes also asked for digital assets that would help them compete for
all the charitable giving that takes place that day. These materials are critical tools for gaining volunteers and donations.
marketing collateral

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LOAVES & FISHES - COLLATERAL
Mustard Seed Brochure - Exterior

4. page 4
LOAVES & FISHES - COLLATERAL
Mustard Seed Brochure - Interior

5. page 5
LOAVES & FISHES - COLLATERAL
Jail Visitation Brochure - Exterior

6. page 6
LOAVES & FISHES - COLLATERAL
Jail Visitation Brochure - Interior

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LOAVES & FISHES - COLLATERAL
Inspired by the work of renowned nun
and graphic designer Sister Corita
Kent, the Loaves and Fishes team
at FREEThink worked fast to create
materials that would touch hearts,
loosen wallets and encourage people
to begin a relationship with their
organization
Big Day of Giving

8. page 8
LOAVES & FISHES - COLLATERAL
Big Day of Giving - Facebook

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LOAVES & FISHES - COLLATERAL
Big Day of Giving - Twitter

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LOAVES & FISHES - COLLATERAL
Social Profile Assets
Big Day of Giving - Additional Digital Assets

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LOAVES & FISHES - COLLATERAL
Big Day of Giving - Email Template Campaign

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LOAVES & FISHES - COLLATERAL
Big Day of Giving - Supplemental Email Campaign Assets
One big day starts a brighter future
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et quaspis magnimpor simetus et undae prat ut volestio. Nam,
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One big day starts a brighter future
Alit erat voles modis dolupti dollo officiur restiisciam quiandunt as
res et quaspicturia dolecer spedita qui adiost, auda event.
Officil inctem. Nequist, abore nonescipsa sus eatem volorum
et quaspis magnimpor simetus et undae prat ut volestio. Nam,
cuptatiat am de volene eosandis et rehenieni id min consed quas
One big day starts a beautiful relationship
Alit erat voles modis dolupti dollo officiur restiisciam quiandunt as
res et quaspicturia dolecer spedita qui adiost, auda event.
Officil inctem. Nequist, abore nonescipsa sus eatem volorum
et quaspis magnimpor simetus et undae prat ut volestio. Nam,
cuptatiat am de volene eosandis et rehenieni id min consed quas
etur, iminvelit unt untiaecatem sus
Alit erat voles modis dolupti dollo officiur restiisciam quiandunt as
res et quaspicturia dolecer spedita qui adiost, auda event.
Officil inctem. Nequist, abore nonescipsa sus eatem volorum
et quaspis magnimpor simetus et undae prat ut volestio. Nam,
cuptatiat am de volene eosandis et rehenieni id min consed quas
etur, iminvelit unt untiaecatem sus