4. This iPhone 5s ad is using Avante
Garde technique because iPhone 5s
can scan fingerprints for identity
sensor, which is an ‘ahead of the
time’ product.
6. This Pepsodent Sensitive Expert ad is
using Fact and Figure technique
because it says that it only takes 30
seconds to fix the sensitiveness of
your teeth.
8. This ad is using Weasel Words
technique because it says that you
should grab a Snickers when you’re
getting hungry because it will make
you full, which is not true because
it’s just a candy bar.
It suggests a positive meaning
without actually making any
guarantee.
10. This ad using Magic Ingredients
technique, because the
product, Luwak White Coffee, is
made of white coffee bean that has
been eaten by luwak or
mongoose, which has a different
process from other coffee products.
12. This ad is using Patriotism technique
because the product, Tolak Angin, is
made in Indonesia and is sold in
some countries in Europe. The ad
shows how proud Indonesian people
are of Tolak Angin.
