1. by: Ravi Guntaka
mail: raviguntaka@yahoo.com
*Data Privacy Statement: The content (all text and images) can not be
...use any commercial purpose, it’s my kind request.
I am glad to present my views on
ambient advertising and execution
of some of my native inspiring
ideas.
2. Ambient advertising
Concept:
The next big ‘A’ of advertising known as ‘Ambient advertising”
Ambient ad places, that a common man least expects.
It is the most important media in IMC (Integrated Marketing Communication).
Ambient ads used with other advertising media can enhance the recall value of the
brand.
Market opportunity:
Ambient advertising is being fully exploited in Western countries.
Small & big businesses are ideally positioned to take advantage.
Successful to reach both the urban and the rural people.
Creates element of surprise & Word of mouth publicity.
No competing with regular media.
3. *Data Privacy Statement: The content (all text and images) can not
be use any commercial purpose, it’s my kind request.
Models of Ambient Advertisements
4. CLIENT: Parachute Coconut Oil
OBJECTIVE: Product purity demonstration
( How much it’s really pure? )
MY IDEA: positioning parachute hair oil as
. 100% pure coconuts
IMPLIMENTATION: We make over size
Parachute coconut oil bottles and fixe it to
coconut trees in major parks & main out door
eye catching locations.
EXECUTION: We place this ad campaign that a
common man least expects.
“The target audience does not know that they
have been advertised to a certain product, but
their impression about the product is increased
according to intent of the advertising media.’’
Pure Coconut
Oil
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.
5. V/sHigh Cost Low Cost
Low cost & effective -
. Transit vehicle
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.
6. MY IDEA: ‘Promo Bike’
Execution : Promo bike is a low
cost and eye caching transit
vehicle. It’s very effective to reach
busy traffic roads & small narrow
roads. Mass attracts by it’s design.
Promo bike medium is very
unique, it go's where the customer
is.
CLIENT: Big Bazaar
OBJECTIVE: To communicate Big Bazaar retail
store regular and special offers to mass.
Low cost & effective -
. Transit vehicle
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.
7. Creative e visiting card
CLIENT: Out door publicity
agency
OBJECTIVE: Positioning
Revolution ODP agency
is a synonym for ODP
designer.
My IDEA: e-visiting card
Execution: To take the
advantage of Google
search, it’s the inherent
promoting concept.
“This creative tactic can add
excitement as an appeal
and strengthen the
message.”
*Data Privacy Statement: The content (all text and images) can not be use any commercial purpose, it’s my kind request.
8. !dea can talk
CLIENT: Colgate Tooth Paste
OBJECTIVE: Product strength
demonstration.
(How much strong teeth, it’s really
gives us ?)
MY IDEA: We create cool drink
opener as a tooth paste promoter.
PROPOSITION: The inherent
concept of this promotion campaign
is - it doesn’t talk about the product or
benefits but it made them feel by
providing surprise. It’s the novelty of
the idea.
*Data Privacy Statement: The content (all text and images) can
not be use any commercial purpose, it’s my kind request.
9. IMPLIEMENTATION: Designing a impactful POP material. It
places at convenience stores, Pan shops, grocery stores &
movie theaters etc.
RESULT: “The consumers may forget what you say but they will
never forget how you made them feel by providing those
surprises”.
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.
10. 234455666
OBJECTIVE: Positioning it,
as a patriotic cement.
EXECUTION: Take the
advantage of brand name
“Bharathi” means India.
BIG IDEA:
campaign USP :- it’s the
first cement company,
coming with patriotic
appeal.
*Data Privacy Statement: The content (all text and images) can not be
use any commercial purpose, it’s my kind request.
12. If walls are this much strong;
then nails have to be stickled…
*Data Privacy Statement: The content (all text and images) can not be used any commercial purpose, it’s my
kind request.