We are one of Canada's top employers and are looking for new team members. As a leading company, we offer competitive salaries and excellent benefits. If you want to work for a successful organization, consider applying to join our growing team.
Introduction to Service Design for TranslinkCathy Wang
Introduction to service design for Translink - The South Coast British Columbia Transportation Authority. Workshop presentation at summer 2012.
http://cathycracks.com/introduction-to-service-design-for-translink/
Summary:
- What is service design?
- Different ways of growing existing services and developing new ones.
- Translink future services inspirations.
Prepared by Cathy Wang & Bert Bräutigam
1) Jennifer Lopez and Marc Anthony surprised guests at their wedding who thought they were attending an afternoon party. They have twins together.
2) Christina Aguilera married Jordan Bratman in 2005 and they have a son. She says he is her life partner and support system.
3) Peter Crouch and Abigail Clancy had a rocky start but have been together for 4 years despite her alleged past.
Presented at From the front - frontend wonderland in Bologna. Sept 18. 2015.
We have always heard of the cliché phrase: “sex sells.” How do we design in a world that is intentionally and unintentionally powered by sexually-biased?
As designers, we are trained to look at the world around us with a curiosity and inquisition. If we take a design research approach to looking at gender, what will we find?
In this session, we will be taking a deeper look at how gender bias is embedded in the modern society. We will explore different examples of gender prejudice and mental molds within the digital realm. Looking at different case studies of user experiences crafted with focuses on sex and gender. Discussing the definition for boundaries of sexism and vulgarity in different ux examples.
Building User Experience - Guest lecture at Tallinn Technical UniversityCathy Wang
I did a guest lecture in Tallinn Technical University, for a class focusing on technical analysis.
The idea was to inspire young and future developers to have the mindset of UX
Presented at the Barcelona Startup meetup group.
This app is being built by Klik Logik. The initiative of the app is to feel good about your impact in the environment by recycling.
We are in the process of working out details of the app and hopefully figure out a business model for it.
Advocate Networks is a management consulting and managed services firm founded in 2001 with $10M in annual revenue and over 50 professionals. They specialize in global communications and data center consulting, and have long-term relationships with over 300 clients across industries. Their services include communications and data center assessments, strategic sourcing, implementation, and ongoing management.
El lavado de manos es importante para reducir la transmisión de infecciones, ya que las manos están en contacto con el medio ambiente y pueden albergar bacterias en pliegues, glándulas y otras áreas. Las manos son la vía más común de transmisión de patógenos entre personas, instrumentos u objetos. El lavado de manos elimina alrededor del 80% de los gérmenes comunes y reduce el riesgo de infecciones nosocomiales según múltiples estudios.
We are one of Canada's top employers and are looking for new team members. As a leading company, we offer competitive salaries and excellent benefits. If you want to work for a successful organization, consider applying to join our growing team.
Introduction to Service Design for TranslinkCathy Wang
Introduction to service design for Translink - The South Coast British Columbia Transportation Authority. Workshop presentation at summer 2012.
http://cathycracks.com/introduction-to-service-design-for-translink/
Summary:
- What is service design?
- Different ways of growing existing services and developing new ones.
- Translink future services inspirations.
Prepared by Cathy Wang & Bert Bräutigam
1) Jennifer Lopez and Marc Anthony surprised guests at their wedding who thought they were attending an afternoon party. They have twins together.
2) Christina Aguilera married Jordan Bratman in 2005 and they have a son. She says he is her life partner and support system.
3) Peter Crouch and Abigail Clancy had a rocky start but have been together for 4 years despite her alleged past.
Presented at From the front - frontend wonderland in Bologna. Sept 18. 2015.
We have always heard of the cliché phrase: “sex sells.” How do we design in a world that is intentionally and unintentionally powered by sexually-biased?
As designers, we are trained to look at the world around us with a curiosity and inquisition. If we take a design research approach to looking at gender, what will we find?
In this session, we will be taking a deeper look at how gender bias is embedded in the modern society. We will explore different examples of gender prejudice and mental molds within the digital realm. Looking at different case studies of user experiences crafted with focuses on sex and gender. Discussing the definition for boundaries of sexism and vulgarity in different ux examples.
Building User Experience - Guest lecture at Tallinn Technical UniversityCathy Wang
I did a guest lecture in Tallinn Technical University, for a class focusing on technical analysis.
The idea was to inspire young and future developers to have the mindset of UX
Presented at the Barcelona Startup meetup group.
This app is being built by Klik Logik. The initiative of the app is to feel good about your impact in the environment by recycling.
We are in the process of working out details of the app and hopefully figure out a business model for it.
Advocate Networks is a management consulting and managed services firm founded in 2001 with $10M in annual revenue and over 50 professionals. They specialize in global communications and data center consulting, and have long-term relationships with over 300 clients across industries. Their services include communications and data center assessments, strategic sourcing, implementation, and ongoing management.
El lavado de manos es importante para reducir la transmisión de infecciones, ya que las manos están en contacto con el medio ambiente y pueden albergar bacterias en pliegues, glándulas y otras áreas. Las manos son la vía más común de transmisión de patógenos entre personas, instrumentos u objetos. El lavado de manos elimina alrededor del 80% de los gérmenes comunes y reduce el riesgo de infecciones nosocomiales según múltiples estudios.
Customer Experience driven services and productsCathy Wang
There are many KPIs to determine the success of a product, and customer experience plays a pivotal part in that. Understanding the customer journey allows companies todevelop new services. Customer experience can be the main driving force in shaping the product and innovating services.
In this session, we take a look at what customer experience means and why focus on it. Understanding the shift in customer behaviour in order to adopt to it. What are the ways and steps to use customer insight in driving better products / services?
This document provides examples of verbs used in the present simple tense in English. It gives 15 sentences demonstrating common present simple verbs like "reads", "likes", "do", "meet", "goes", and "plays". It then has another section with 15 sentences for the reader to fill in the base form of the verb in parentheses to complete the present simple sentences, such as "talk", "collect", "buy", "hide", and "play". The document is teaching English grammar by illustrating the present simple tense through example sentences.
Presented at UXIstanbul 2016.
When designing new services / products / experience, designers often start with the user needs or technical feasibilities. When designers ask “why are we doing this”, we often shy away from the business reasons. If we try to design with a holistic view of everything, shouldn’t we understand the business needs as well?
Taking a step away from the traditional design thinking, this session will dive into business design and stretch our design thinking muscle to business thinking. Business design brings in the commercial prospect to form a more complete approach to solving complex problems.
In this session, we will look at examples of hands-on case study of how to integrate commercial thinking into design projects. How to balance the different requirements and needs from all angles? What are the different toolkits that can be used for designers to start thinking about business more? And maybe most importantly, how can designers stop being scared of numbers.
This document summarizes Cathy Wang's presentation on experience strategy. It discusses analyzing trends, aspiring to a future vision, planning a roadmap to achieve that vision, executing the plan through experience design and service design, and measuring outcomes for ongoing iteration. Key aspects of experience strategy are taking a holistic and systematic approach that considers the interconnected relationships between a business, its products/services, customers, and enabling factors across multiple screens over time.
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Presentatie van Copernica over algemene marktontwikkelingen op het gebied van dialoogmarketing en een presentatie van Copernica Marketing Software tijdens het seminar van 10 november 2009 in Eindhoven.
Webinar: E-mailmarketing binnen de ModebrancheCopernica BV
Op 29 april 2014 gaven Nick Kuiper van Copernica Marketing Software en Jan-Wouter Offringa van Amazing het webinar 'E-mailmarketing binnen de Modebranche'. Nick Kuiper gaf inzicht in de laatste trends en ontwikkelingen op het gebied van e-mailmarketing terwijl Jan-Wouter Offringa vertelde over interessante cases van onder andere Piet Zoomers en Wibra en tips voor bedrijven in fashion.
Boost de conversie van uw e mailcampagnesvalantic NL
U haalt niet het maximale uit e-mailmarketing als u enkel een nieuwsbrief verstuurt. Tevens is e-mailmarketing geen eenmalig project. Het is een proces waarin u doorlopend met de juiste analyses de resultaten optimaliseert om structureel de omzet uit uw e-mailmarketingactiviteiten te vergroten. Tijdens deze sessie op Shopping Today vertelde Michelle Brinkhuis waarom u aan de slag moet met automatische campagnes, welke KPI"s essentieeel zijn en welke analyses u helpen bij het ontdekken van pijnpunten in al uw e-mailmarketingactiviteiten.
Jan Willem Doornbos - Marketing Automation - Multichannel ConferenceCopernica BV
In deze presentatie gaat Jan WIllem Doornbos van Copernica in op Marketing Automation. De presentatie is gegeven op de Multichannel Conference in Jaarbeurs Utrecht op 24 april 2014. In deze presentatie onder andere aandacht voor de case van Suitable die op basis van interesses en aankoopgedrag zeer gepersonaliseerde en on-time e-mails verstuurd. De conversie wordt met name door het gebruik van marketing automation flink verhoogd.
E-mailmarketing voor Magento webwinkels: tips en tricksCopernica BV
Wil jij meer conversie genereren vanuit je webshop? Dan biedt e-mailmarketing hiertoe een uitgelezen kans! Webwinkeliers verzamelen via hun shop waardevolle informatie en laten tegelijkertijd veel kansen onbenut. Data is relevantie! In deze sessie geeft Copernica graag verschillende tips & tricks hoe jij volledige controle krijgt over de data komende van je klanten en hoe je deze optimaal inzet voor de inrichting van jouw e-mailmarketing kanaal. Aan de hand van voorbeelden uit de praktijk laten we zien dat je met tijdsgebonden en relevante communicatie snel en efficient resultaten boekt.
Benieuwd hoe jij meer conversie met e-mailmarketing behaalt en hoe je krachtige event driven e-mailcampagnes opzet? In deze sessie gaf Jan Willem Doornbos verschillende tips hoe jij volledige controle krijgt over data en content in het e-mailmarketing kanaal. Dit alles omgeven door inzicht in koppelmogelijkheden naar andere media en platformen, praktijkvoorbeelden en marktontwikkelingen.
E-mailmarketing voor webwinkels: tips & tricksCopernica BV
Benieuwd hoe jij meer conversie met e-mailmarketing behaalt en hoe je krachtige event driven e-mailcampagnes opzet? In deze sessie geeft Jan Willem Doornbos graag verschillende tips hoe jij volledige controle krijgt over data en content in het e-mailmarketing kanaal. Dit alles omgeven door inzicht in koppelmogelijkheden naar andere media en platformen, praktijkvoorbeelden en marktontwikkelingen.
Greep op marketingdata een utopie? Niet met Datahive 360. Tijdens de Webwinkel Vakdagen presenteerde Tije Vlam van Traffic Builders de nieuwe datatool die al je marketingdata snel inzichtelijk maakt. Meer weten over de tool? Mail support@datahive360.com.
Copernica presentatie Vakdag DM 8 oktober 2009Copernica BV
Presentatie van Walter van der Scheer over de uitdagingen van marketeers anno 2009, beslismomenten bij e-mailmarketing en een succesvolle case over dialoogmarketing in retail.
Boost de conversie van uw e-mailmarketingcampagnesvalantic NL
U haalt niet het maximale uit e-mailmarketing als u enkel een nieuwsbrief verstuurt. Tevens is e-mailmarketing geen eenmalig project. Het is een proces waarin u doorlopend met de juiste analyses de resultaten optimaliseert om structureel de omzet uit uw e-mailmarketingactiviteiten te vergroten. Tijdens deze sessie vertelde ISM'er Michelle Brinkhuis waarom u aan de slag moet met automatische campagnes, welke KPI"s essentieeel zijn en welke analyses u helepen bij het ontdekken van pijnpunten in al uw e-mailmarketingactiviteiten.
Customer Experience driven services and productsCathy Wang
There are many KPIs to determine the success of a product, and customer experience plays a pivotal part in that. Understanding the customer journey allows companies todevelop new services. Customer experience can be the main driving force in shaping the product and innovating services.
In this session, we take a look at what customer experience means and why focus on it. Understanding the shift in customer behaviour in order to adopt to it. What are the ways and steps to use customer insight in driving better products / services?
This document provides examples of verbs used in the present simple tense in English. It gives 15 sentences demonstrating common present simple verbs like "reads", "likes", "do", "meet", "goes", and "plays". It then has another section with 15 sentences for the reader to fill in the base form of the verb in parentheses to complete the present simple sentences, such as "talk", "collect", "buy", "hide", and "play". The document is teaching English grammar by illustrating the present simple tense through example sentences.
Presented at UXIstanbul 2016.
When designing new services / products / experience, designers often start with the user needs or technical feasibilities. When designers ask “why are we doing this”, we often shy away from the business reasons. If we try to design with a holistic view of everything, shouldn’t we understand the business needs as well?
Taking a step away from the traditional design thinking, this session will dive into business design and stretch our design thinking muscle to business thinking. Business design brings in the commercial prospect to form a more complete approach to solving complex problems.
In this session, we will look at examples of hands-on case study of how to integrate commercial thinking into design projects. How to balance the different requirements and needs from all angles? What are the different toolkits that can be used for designers to start thinking about business more? And maybe most importantly, how can designers stop being scared of numbers.
This document summarizes Cathy Wang's presentation on experience strategy. It discusses analyzing trends, aspiring to a future vision, planning a roadmap to achieve that vision, executing the plan through experience design and service design, and measuring outcomes for ongoing iteration. Key aspects of experience strategy are taking a holistic and systematic approach that considers the interconnected relationships between a business, its products/services, customers, and enabling factors across multiple screens over time.
The design thinking transformation in businessCathy Wang
Presented at Webvisions Barcelona 2015 By Cathy Wang & Nuno Andrew
The definition of design is shifting from being a noun to a verb. We see it moving away from arts and craft into a methodology of delivering value. Adapting to this shift, designers and changemakers are forming a new way of design thinking.
As designer, not only are we crafting products / services, but we are also learning to see a much bigger system with a deep connection to business factors. How can we influence businesses with design thinking in order to build a solid business platform that delivers meaningful products / services.
Systems thinking is an approach to problem solving. Businesses are an intricate ecosystem, from how the organisation is structured, to people, to commercial planning, to processes. As designers, we practice systems thinking everyday. How do we use this knowledge to craft a business? This, is business design.
In this session, we want to explore what business design means. How to use what we know, as designers, to build stronger businesses? As we continue to adapt design methodologies and systems thinking to a business context, what other manifestations that will evolve? How can design thinking be leveraged in even the most straight-laced silos of a business such as Human Resources and Finance? How do we give design thinking the space it needs in the face of traditional business practice? And most importantly, how do we use our existing design thinking knowledge, to design businesses?
Presentatie van Copernica over algemene marktontwikkelingen op het gebied van dialoogmarketing en een presentatie van Copernica Marketing Software tijdens het seminar van 10 november 2009 in Eindhoven.
Webinar: E-mailmarketing binnen de ModebrancheCopernica BV
Op 29 april 2014 gaven Nick Kuiper van Copernica Marketing Software en Jan-Wouter Offringa van Amazing het webinar 'E-mailmarketing binnen de Modebranche'. Nick Kuiper gaf inzicht in de laatste trends en ontwikkelingen op het gebied van e-mailmarketing terwijl Jan-Wouter Offringa vertelde over interessante cases van onder andere Piet Zoomers en Wibra en tips voor bedrijven in fashion.
Boost de conversie van uw e mailcampagnesvalantic NL
U haalt niet het maximale uit e-mailmarketing als u enkel een nieuwsbrief verstuurt. Tevens is e-mailmarketing geen eenmalig project. Het is een proces waarin u doorlopend met de juiste analyses de resultaten optimaliseert om structureel de omzet uit uw e-mailmarketingactiviteiten te vergroten. Tijdens deze sessie op Shopping Today vertelde Michelle Brinkhuis waarom u aan de slag moet met automatische campagnes, welke KPI"s essentieeel zijn en welke analyses u helpen bij het ontdekken van pijnpunten in al uw e-mailmarketingactiviteiten.
Jan Willem Doornbos - Marketing Automation - Multichannel ConferenceCopernica BV
In deze presentatie gaat Jan WIllem Doornbos van Copernica in op Marketing Automation. De presentatie is gegeven op de Multichannel Conference in Jaarbeurs Utrecht op 24 april 2014. In deze presentatie onder andere aandacht voor de case van Suitable die op basis van interesses en aankoopgedrag zeer gepersonaliseerde en on-time e-mails verstuurd. De conversie wordt met name door het gebruik van marketing automation flink verhoogd.
E-mailmarketing voor Magento webwinkels: tips en tricksCopernica BV
Wil jij meer conversie genereren vanuit je webshop? Dan biedt e-mailmarketing hiertoe een uitgelezen kans! Webwinkeliers verzamelen via hun shop waardevolle informatie en laten tegelijkertijd veel kansen onbenut. Data is relevantie! In deze sessie geeft Copernica graag verschillende tips & tricks hoe jij volledige controle krijgt over de data komende van je klanten en hoe je deze optimaal inzet voor de inrichting van jouw e-mailmarketing kanaal. Aan de hand van voorbeelden uit de praktijk laten we zien dat je met tijdsgebonden en relevante communicatie snel en efficient resultaten boekt.
Benieuwd hoe jij meer conversie met e-mailmarketing behaalt en hoe je krachtige event driven e-mailcampagnes opzet? In deze sessie gaf Jan Willem Doornbos verschillende tips hoe jij volledige controle krijgt over data en content in het e-mailmarketing kanaal. Dit alles omgeven door inzicht in koppelmogelijkheden naar andere media en platformen, praktijkvoorbeelden en marktontwikkelingen.
E-mailmarketing voor webwinkels: tips & tricksCopernica BV
Benieuwd hoe jij meer conversie met e-mailmarketing behaalt en hoe je krachtige event driven e-mailcampagnes opzet? In deze sessie geeft Jan Willem Doornbos graag verschillende tips hoe jij volledige controle krijgt over data en content in het e-mailmarketing kanaal. Dit alles omgeven door inzicht in koppelmogelijkheden naar andere media en platformen, praktijkvoorbeelden en marktontwikkelingen.
Greep op marketingdata een utopie? Niet met Datahive 360. Tijdens de Webwinkel Vakdagen presenteerde Tije Vlam van Traffic Builders de nieuwe datatool die al je marketingdata snel inzichtelijk maakt. Meer weten over de tool? Mail support@datahive360.com.
Copernica presentatie Vakdag DM 8 oktober 2009Copernica BV
Presentatie van Walter van der Scheer over de uitdagingen van marketeers anno 2009, beslismomenten bij e-mailmarketing en een succesvolle case over dialoogmarketing in retail.
Boost de conversie van uw e-mailmarketingcampagnesvalantic NL
U haalt niet het maximale uit e-mailmarketing als u enkel een nieuwsbrief verstuurt. Tevens is e-mailmarketing geen eenmalig project. Het is een proces waarin u doorlopend met de juiste analyses de resultaten optimaliseert om structureel de omzet uit uw e-mailmarketingactiviteiten te vergroten. Tijdens deze sessie vertelde ISM'er Michelle Brinkhuis waarom u aan de slag moet met automatische campagnes, welke KPI"s essentieeel zijn en welke analyses u helepen bij het ontdekken van pijnpunten in al uw e-mailmarketingactiviteiten.
Wil je het resultaat van je webwinkel verhogen door e-mailmarketing? Patrick behandelt tijdens zijn presentatie een e-mailmarketing stappenplan. Aan de hand van concrete praktijkvoorbeelden geeft Patrick van Wattum inzicht in welke punten je moet doorlopen voor succesvolle e-mailmarketing. Denk aan het verzamelen van e-mailadressen, het juist inrichten van e-mailtemplates en A/B testen. Je krijgt tijdens deze sessie een beeld van wat je e-mailmarketing campagnes je kunnen opleveren en welke stappen je moet doorlopen. Meer weten? Bezoek dan deze sessie!
2. Agenda
Inleiding
Copernica
– Vacature e-mails
– Stemmen vergaren via e-mail
Andere toepassingen
– Facebook
– Twitter
– Google Analytics
Nieuwe releases
Bijlage: soorten klips
2
3. Cervino Marketing
• Online marketing bureau dat klanten helpt
bij het behalen van online omzetgroei
Marketing
resultaat
Marketing
Systemen
Online
marketing
data
3
5. Waarom dashboards?
1. Steeds meer databronnen & statistieken
2. Behoefte aan ‘actionable’ statistieken
1. Behoefte om statistieken van Copernica e-
mails sneller en inzichtelijker te krijgen
2. Onhandig om overal je statistieken
vandaan te halen
5
----- Notulen (28-05-14 14:27) -----
Wat gaan we doen?
Korte inleiding over Cervino Marketing
Aanleiding om dashboards te gaan doen
# PRAKTISCHE VOORBEELDEN
Hoe je het dashboard kunt gebruiken om je campagnes beter te maken.
# NIEUWE RELEASE > waar we aan werken
----- Notulen (28-05-14 14:44) -----
We werken voor DIVERSE Grote en kleinere klanten.
ECOMMERCE
GOEDE DOELEN
----- Notulen (28-05-14 14:44) -----
AANTAL concrete cases van gebruik dashboard
in combinatie met Copernica
Eerst het verhaal doen, daarna naar de demo-omgeving.
NET IETS MAKKELIJKER.
----- Notulen (28-05-14 14:44) -----
Enkele dagen later, zelfde mailing nog een keer gestuurd.
ANDERE SUBJECT LINE
1) EFFECTIVITEIT
2) RETENTIE
3) VEEL KLIKS (indanks vrij lagen open ratio).
----- Notulen (28-05-14 15:03) -----
ANDER VOORBEELD