Cooperation between tourism bussiness and local community in developing responsible tourism at Tam Coc - Bich Dong tourist area

1. PRESENTER: PHAM THI THU THUY
NINH BINH, 27/10/2018
Cooperation between tourism bussiness and local
community in developing responsible tourism
at Tam Coc - Bich Dong tourist area

2. INTRODUCTION
• Tourism development can bring a lot of benefits to local community;
• Residents' perceptions of positive tourism impacts positively influence their attitudes and
behaviours;
• Awareness and attitude of local community are very important to achieve sustainable
tourism;
• Cooperation between businesses and the local community can bring many benefits for
both and avoid the cost spent to settle conflict in long – term.

3. LITERATURE REVIEWS
• Cooperation :“the pooling of appreciations and/or tangible resources, e.g., information,
money, labor, etc., by two or more stakeholders, to solve a set of problems which neither
can solve individually (Wondolleck andYaffee, 2000)
• The development of responsible tourism, tourism businesses play a hinge role because
they are located in the center connecting tourism activities (PhamTruong Hoang, 2015)

4. LITERATURE REVIEWS
DIRECT RELATIONS
Employers and employees
Investors/share-contributors and landlords/renters
Purchasers of goods and services - and suppliers of goods
and services
Cooperating with each other to handle common issues on
environment and social security.

5. Literature reviews
Fig. 1. The Triple-A Model - for responsustable tourism.
Source: Mihalic 2016

6. Table 1. Eight factors of successful Partnerships
No. Factor Name
1 Building on Common Ground
2 Creating New Opportunities for Interaction
3 Crafting Meaningful, Effective and Enduring Processes
4 Focusing on the Problem in New and Different Ways
5 Fostering a Sense of Responsibility and Commitment
6 Partnerships are People
7 A Proactive and Entrepreneurial Approach
8 Getting Help, Giving Help
Source: Adapted from Wondolleck and Yaffee
(2000)

7. 3. METHODOLODY
- Questionare: including 23 criteria with different levels:
Level 1: not interested; Level 2: important to business;
Level 3: Business have action plan; Level 4: action.
- Interview: aim to understand advantages and disadvantages
in co-operation between tourism business and local
community when applying responsibly tourism practices
- Quantity: 17 tourism businesses

8. 4. RESULTS
Businesses
focus on
these
following
points:
- Most of the businesses have performed duties on protecting
environment
- Creating jobs for women and young people in the local places
- Donating for charity programs

9. 4. RESULTS
Businesses
don’t focus
on these
following
points:
- Sharing information on strategies, developing plans
- Interacting between tourism business and local community
- The roles of tourism business and local community on
cooperation are not clear.
- Bussinesses are not interested in building cooperative processes

10. Figure 2: Cooperation between tourism businesses and local community in development of responsible tourism
Not interest: Important to business including:
Plan of action including Action:
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1.1 1.2 1.3 1.4 2.1 2.2 3.1 3.2 4.1 4.2 4.3 5.1 5.2 5.3 6.1 6.2 6.3 7.1 7.2 7.3 8.1 8.2 8.3

11. No.
Code
criteria Collaborative content Not
interested
Important to
the business
Plan of action Action
I Social responsibility
1 1.1 Tourism businesses actively share information about themselves with local community 58.8% 41.2% 5.9% 5.9%
2 2.1 Tourism businesses communicate with local community through meetings 82.3% 17.7% 5.9% 5.9%
3 2.2 The tourism business outreach efforts in local community in many different forms 29.4% 70.6% 35.3% 29.4%
4 3.1 The local community and businesses are involved in the construction of the cooperation plan 82.4% 17.6% 0% 0%
5 3.2 Specify the role, the responsibility of the tourism business and the local community 47.1% 52.9% 0% 0%
6 4.1 Tourism businesses cooperate with local community to explore local cultural factors 17.6% 82.4% 53.0% 23.5%
7 5.1 Be interested in the local community’s benefit like interested in the business’s benefit 58.8% 41.2% 11.8% 11.8%
8 5.2 Effort to seek ways to enhance the level of commitment to cooperation with the local community 29.4% 70.6% 0% 0%
9 6.1 Tourism businesses enhance cohesion with local community 17.6% 82.4% 35.3% 17.6%
10 6.2
Every person in local community and employees of tourist businesses are popular on the
cooperation plan
88.2% 11.8% 5.9% 5.9%
11 6.3 All individuals effort to resolve issues arising in cooperation relations endeavour 35.3% 64.7% 35.3% 5.9%
12 7.1 Businesses create jobs for local women and youth 0% 100% 70.6% 70.6%
13 8.1 Seeking the help of the stakeholders in the cooperation process with the local community 29.4% 70.6% 29.4% 5.9%
14 8.2 Tourism businesses support localities in the construction of welfare facilities 11.8% 88.2% 76.4% 76.4%
15 8.3 Tourism businesses support for local children and youth 0% 100% 29.4% 23.5%

12. No.
Code
criteria
Collaborative content
Business behavior
Not
interested
Important to
the business
Plan of
action
Action
II Environmental responsibility
16 1.2
Tourism businesses share the concern about
environmental issues with local community
0% 100% 29.4% 23.5%
17 5.3
Tourism businesses comply with environmental
regulations at destination
0% 100% 100% 100%
18 7.2
Tourism businesses actively guide local community how
to reduce and treat waste, climate change
100% 0% 0% 0%

13. No.
Code
criteria
Collaborative content
Business behavior
Not interested
Important to
the business
Plan of action Action
III Economic responsibility
19 1.3
Tourism businesses and local community cooperate
to develop new products
41.2% 58.8% 41.2% 11.8%
20 1.4
Tourism businesses and local community cooperate
to increase revenue from tourism
0% 100% 100% 100%
21 4.2
Tourism businesses prioritize to use the local
community’s products
0% 100% 41.2% 29.4%
22 4.3
Tourism businesses actively consult the local
community about goods and services that
businesses need
23.5% 76.5% 11.8% 11.8%
23 7.3
Tourism businesses proactively solve the businesss’
difficulties with the local community’s participation
64.7% 35.3% 17.6% 17.6%

14. Advantages
• Tam Coc – Bich Dong is attractive destination.
• Support from local government, Department of Tourism and Ninh
Binh Tourism Association
• Most of tourism businesses were owned by local people.
• Local people have experiences in developing tourism.

15. Disadvantages
• Local community can not activate its strong points;
• Most businesses still prioritize economic purpose of
implementing the plans of business operations;
• There is not clear cooperation objectives and lacking of long-
term cooperation process;
• Both partners are not efforts to strengthen the commitment
and confidence in the relationship of cooperation;
• The role of local authorities as well as Ninh Binh Tourism
Association has not promoted effectively.

16. THANKS FOR LISTENING!