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COOL-TOOL
  IMOVIE
 By Christian Upkins
STRENGTHS

• Organizes video as easily as iPhoto does photos. 
• Crop tool is great for photos
and HD footage where you want to concentrate on a portion of the clip. A very
advanced tool for consumer software.
• Adjust Video 
• Non-destructive editing.
Make all the changes you want. iMovie never modifies the original clip.
• No
rendering. Add titles, change text, play as much as you need. 
• Easy voice-over
capabilities.
• Easily shares video to YouTube, .Mac Gallery, iTunes, iPod, iPhone,
or a web page.
WEAKNESSES

• Only 12 titles and transitions.

• No effects.

• Audio adjustment is weak.

• Only on Mac
OPPORTUNITIES

• Make available for PC or non-Mac

• Make Mac’s a little more affordable.
THREATS

 None

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Cool tool

  • 1. COOL-TOOL IMOVIE By Christian Upkins
  • 2. STRENGTHS • Organizes video as easily as iPhoto does photos. 
• Crop tool is great for photos and HD footage where you want to concentrate on a portion of the clip. A very advanced tool for consumer software.
• Adjust Video 
• Non-destructive editing. Make all the changes you want. iMovie never modifies the original clip.
• No rendering. Add titles, change text, play as much as you need. 
• Easy voice-over capabilities.
• Easily shares video to YouTube, .Mac Gallery, iTunes, iPod, iPhone, or a web page.
  • 3. WEAKNESSES • Only 12 titles and transitions. • No effects. • Audio adjustment is weak. • Only on Mac
  • 4. OPPORTUNITIES • Make available for PC or non-Mac • Make Mac’s a little more affordable.