1. Salford City College
Eccles Sixth Form Centre
BTec Level 3
Extended Diploma in Creative Media Production
Games Design
HA2 – Unit 6 – Critical Approaches to Creative Media Products
Task3 - How Audiences Respond to Media Products
1. Use your blog to explain and illustrate the following theories relating to audience response:
1. The Hypodermic Needle Model
2. The Inoculation Model
3. The Two-Step Flow Model
4. The Uses & Gratifications Theory
5. The Reception Theory
Include each topic heading within one post.
Remember that you are trying to show that you can explain these topics, rather than simply describing them.
In addition, you want to understand and use the correct terminology wherever possible and choose good
examples to support your findings.
Use the web to carry out your research, but make sure that you have cited all sources. This site may be useful:
http://coleshillmediasite.weebly.com/g322---audience-theory.html
If you have any problems with researching any of the topics, don’t suffer in silence - ask for help.