As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can you take the content you have already created and convert it to take advantage of the SlideShare platform? Do you need to hire a designer? No. You can do it yourself. In this deck, presentation expert Dave Paradi partners with copyblogger to walk you through the process for converting written content into a SlideShare deck.
This deck is based on an article by Dave published by copyblogger on June 12, 2014.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
6 Questions to Lead You to a Social Media StrategyMark Schaefer
It can be intimidating and overwhelming to try to develop a social media strategy, but if you follow through on these six questions, your strategy will reveal itself.
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
Rand Fishkin discusses why content marketing often fails and provides 5 key reasons: 1) Unrealistic expectations of how content marketing works, 2) Creating content without a community to amplify it, 3) Focusing on content creation but not amplification, 4) Ignoring search engine optimization, and 5) Giving up too soon and not allowing time for content to gain traction. He emphasizes that content marketing is a long-term process of building relationships and that most successful content took years of iteration before gaining significant reach.
FinancialViz Makeover: Compare Revenue & Profit in lines of businessDave Paradi
The document summarizes changes made to a financial visualization comparing revenue and profit by lines of business. The original visualization was difficult to interpret because the related data was positioned above and below instead of side-by-side, the scales were different, and the ordering did not match the lines of business. The makeover addresses these issues by displaying the revenue and profit side-by-side on the same scale and in a consistent ordering of the lines of business.
Slide Makeover #91: Comparing Revenue components to previous yearDave Paradi
Explaining the components of total revenue in an organization is an important message. Often we want to compare it to the amount contributed by each component in the previous year to see where the differences come from. This makeover shows how you can use a “steps to a total” graph instead of a spreadsheet or table of numbers.
Slide Makeover #90: Showing the timing of steps in a projectDave Paradi
This document provides a makeover for a slide showing the timing of steps in a project. The original slide listed the steps and dates as bulleted text, which is too much information and does not clearly convey the timing. The makeover uses a Gantt chart stacked bar graph to visually depict when each step occurs in a timeline format. This allows the audience to easily understand the sequence and timing of steps. Lessons are provided that when timing is key, use a visual timeline, look for ways to use graphs for accuracy and ease of updating, and remove speaking notes from slides.
Slide Makeover #92: Comparing growth in Sales and Expense categories over timeDave Paradi
This document discusses making a slide comparing sales and expense trends over time more effective. The original slide showed yearly sales and expense numbers and percentage changes in a table but did not clearly show trends. An improved slide uses an index line graph to compare the growth trends, revealing that some expense categories increased more than sales. Labeling the lines directly and including light gridlines helps interpret the trends.
Breakeven analysis is a typical task when considering an investment in new facilities, equipment, or marketing efforts. Executives need to know how long it will be before their investment pays off. This makeover shows how you can show the breakeven visually instead of a spreadsheet or table of numbers.
Slide Makeover #88: Showing a trend and comparing current value to last Quart...Dave Paradi
Analyzing performance requires looking at the current value in context. The context often includes the trend in past values and the comparison to the last value and the value for the same period in the previous year. . This makeover shows how you can use a line graph instead of a column graph to show both the trend and comparisons.
Slide Makeover #87: Showing the components that add up to a totalDave Paradi
When analyzing results, it is important to look at how a total value was achieved. The components that contribute to the total help the audience understand how that total was arrived at. This makeover shows how you can use a Steps to a Total graph created in PowerPoint to visually show this instead of using a spreadsheet from Excel.
Slide Makeover #86: Focusing the message for variance analysisDave Paradi
Finance (and other) professionals often analyze current performance compared to past performance or plans to look for variances. Too often they copy the spreadsheet onto a slide. This slide makeover shows how you can focus the message with visuals when you are discussing variances.
Slide Makeover #85:Showing performance compared to past and budgetDave Paradi
The document discusses using a Multiple Width Overlapping Column Graph (MWOCG) to compare current performance metrics to past and expected performance. It demonstrates how overlapping columns showing current performance in front of past and expected columns makes comparisons easier. The MWOCG visual is effective for messages about performance compared to past and budget. Instructions for creating MWOCGs are available in the author's guide.
Slide Makeover #84:Converting financial notation to visual indicatorsDave Paradi
Financial presentations often include sections of spreadsheets copied from Excel. These include financial jargon and notations that confuse the audience. This makeover shows how to convert accounting notation to visual indicators the audience easily understands.
2016 State of Financial Presentations Survey ReportDave Paradi
What do audiences think of financial presentations? The results of this survey in March 2016 tell presenters of financial information what annoys the audience and gives suggestions on how financial presentations can be more effective.
Results of the 2015 Annoying PowerPoint SurveyDave Paradi
The document summarizes the results of Dave Paradi's 2015 survey on annoying PowerPoint presentations. Some key findings include: the top annoyance was presenters reading slides verbatim (71.7%); audiences see too many presentations with small, hard-to-read text and full sentences used as bullet points. Comments showed audiences want clear messaging, focused content in slides, and prepared delivery from presenters. The advice was to improve PowerPoint skills, prepare a concise message tailored for the audience, and use visual slides instead of overwhelming text.
Slide Makeover #80: Shifting breakdown of segments totalling 100%Dave Paradi
Often we have to show segments that add to 100% of whatever we are measuring. A stacked column graph is a very common way to show this visually. When the proportions of the segments change over time, we typically use side by side stacked column graphs. This slide makeover shows how using a diverging stacked bar chart can make the changes in two groups of segments much easier for the audience to understand.
The State of Financial Presentations 2014 Survey ResultsDave Paradi
How good or bad are financial presentations? I wanted to hear the audience's perspective. So I conducted a survey in May and June of 2014 asking those who see financial presentations what they thought. This deck presents the results of the survey and what financial presenters can do to make their presentations more effective.
Slide Makeover #79: Comparing groups broken into segmentsDave Paradi
When you want to compare the breakdown of a total amount into segments between multiple groups, the temptation is to use two pie charts. Pie charts are the default most presenters turn to when showing the breakdown of an amount into segments. This makeover shows why a stacked bar chart is often better than two pie charts for comparing groups broken down into segments.
How to select and create an effective visual for your business presentationDave Paradi
Why do so many business professionals only use bullet point slides and the standard simple graphs in their PowerPoint presentations? This slide deck explains the four reasons why this is the case for many professionals. It shares an approach that works for people like analysts, accountants, engineers, and technical experts who don’t want to become designers just to create effective presentations.
2 Big Mistakes Professionals make using Excel data in PowerPointDave Paradi
When professionals present financial or operational data from Excel, they often make these two mistakes when they move that data into PowerPoint. Learn what you need to do in order to avoid these mistakes.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
FinancialViz Makeover: Compare Revenue & Profit in lines of businessDave Paradi
The document summarizes changes made to a financial visualization comparing revenue and profit by lines of business. The original visualization was difficult to interpret because the related data was positioned above and below instead of side-by-side, the scales were different, and the ordering did not match the lines of business. The makeover addresses these issues by displaying the revenue and profit side-by-side on the same scale and in a consistent ordering of the lines of business.
Slide Makeover #91: Comparing Revenue components to previous yearDave Paradi
Explaining the components of total revenue in an organization is an important message. Often we want to compare it to the amount contributed by each component in the previous year to see where the differences come from. This makeover shows how you can use a “steps to a total” graph instead of a spreadsheet or table of numbers.
Slide Makeover #90: Showing the timing of steps in a projectDave Paradi
This document provides a makeover for a slide showing the timing of steps in a project. The original slide listed the steps and dates as bulleted text, which is too much information and does not clearly convey the timing. The makeover uses a Gantt chart stacked bar graph to visually depict when each step occurs in a timeline format. This allows the audience to easily understand the sequence and timing of steps. Lessons are provided that when timing is key, use a visual timeline, look for ways to use graphs for accuracy and ease of updating, and remove speaking notes from slides.
Slide Makeover #92: Comparing growth in Sales and Expense categories over timeDave Paradi
This document discusses making a slide comparing sales and expense trends over time more effective. The original slide showed yearly sales and expense numbers and percentage changes in a table but did not clearly show trends. An improved slide uses an index line graph to compare the growth trends, revealing that some expense categories increased more than sales. Labeling the lines directly and including light gridlines helps interpret the trends.
Breakeven analysis is a typical task when considering an investment in new facilities, equipment, or marketing efforts. Executives need to know how long it will be before their investment pays off. This makeover shows how you can show the breakeven visually instead of a spreadsheet or table of numbers.
Slide Makeover #88: Showing a trend and comparing current value to last Quart...Dave Paradi
Analyzing performance requires looking at the current value in context. The context often includes the trend in past values and the comparison to the last value and the value for the same period in the previous year. . This makeover shows how you can use a line graph instead of a column graph to show both the trend and comparisons.
Slide Makeover #87: Showing the components that add up to a totalDave Paradi
When analyzing results, it is important to look at how a total value was achieved. The components that contribute to the total help the audience understand how that total was arrived at. This makeover shows how you can use a Steps to a Total graph created in PowerPoint to visually show this instead of using a spreadsheet from Excel.
Slide Makeover #86: Focusing the message for variance analysisDave Paradi
Finance (and other) professionals often analyze current performance compared to past performance or plans to look for variances. Too often they copy the spreadsheet onto a slide. This slide makeover shows how you can focus the message with visuals when you are discussing variances.
Slide Makeover #85:Showing performance compared to past and budgetDave Paradi
The document discusses using a Multiple Width Overlapping Column Graph (MWOCG) to compare current performance metrics to past and expected performance. It demonstrates how overlapping columns showing current performance in front of past and expected columns makes comparisons easier. The MWOCG visual is effective for messages about performance compared to past and budget. Instructions for creating MWOCGs are available in the author's guide.
Slide Makeover #84:Converting financial notation to visual indicatorsDave Paradi
Financial presentations often include sections of spreadsheets copied from Excel. These include financial jargon and notations that confuse the audience. This makeover shows how to convert accounting notation to visual indicators the audience easily understands.
2016 State of Financial Presentations Survey ReportDave Paradi
What do audiences think of financial presentations? The results of this survey in March 2016 tell presenters of financial information what annoys the audience and gives suggestions on how financial presentations can be more effective.
Results of the 2015 Annoying PowerPoint SurveyDave Paradi
The document summarizes the results of Dave Paradi's 2015 survey on annoying PowerPoint presentations. Some key findings include: the top annoyance was presenters reading slides verbatim (71.7%); audiences see too many presentations with small, hard-to-read text and full sentences used as bullet points. Comments showed audiences want clear messaging, focused content in slides, and prepared delivery from presenters. The advice was to improve PowerPoint skills, prepare a concise message tailored for the audience, and use visual slides instead of overwhelming text.
Slide Makeover #80: Shifting breakdown of segments totalling 100%Dave Paradi
Often we have to show segments that add to 100% of whatever we are measuring. A stacked column graph is a very common way to show this visually. When the proportions of the segments change over time, we typically use side by side stacked column graphs. This slide makeover shows how using a diverging stacked bar chart can make the changes in two groups of segments much easier for the audience to understand.
The State of Financial Presentations 2014 Survey ResultsDave Paradi
How good or bad are financial presentations? I wanted to hear the audience's perspective. So I conducted a survey in May and June of 2014 asking those who see financial presentations what they thought. This deck presents the results of the survey and what financial presenters can do to make their presentations more effective.
Slide Makeover #79: Comparing groups broken into segmentsDave Paradi
When you want to compare the breakdown of a total amount into segments between multiple groups, the temptation is to use two pie charts. Pie charts are the default most presenters turn to when showing the breakdown of an amount into segments. This makeover shows why a stacked bar chart is often better than two pie charts for comparing groups broken down into segments.
How to select and create an effective visual for your business presentationDave Paradi
Why do so many business professionals only use bullet point slides and the standard simple graphs in their PowerPoint presentations? This slide deck explains the four reasons why this is the case for many professionals. It shares an approach that works for people like analysts, accountants, engineers, and technical experts who don’t want to become designers just to create effective presentations.
2 Big Mistakes Professionals make using Excel data in PowerPointDave Paradi
When professionals present financial or operational data from Excel, they often make these two mistakes when they move that data into PowerPoint. Learn what you need to do in order to avoid these mistakes.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Katharine Kemp, Associate Professor at the Faculty of Law & Justice at UNSW Sydney, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
2. At the recent Authority 2014
conference, a lot of attendees and
speakers talked about the great
opportunity to convert written
content to SlideShare
3. As a presentation expert,
I saw this need, and
decided to offer some
ideas on how marketing
experts can convert their
existing written content to
the visual format of
SlideShare.
Dave Paradi
Author of seven books, four
Kindle ebooks. One of thirteen
people in North America
recognized by Microsoft with
the PowerPoint Most Valuable
Professional Award.
4. Here’s what this deck covers:
A A What is the same
A B What is different
Planning the slides
Creating the slides
Testing the deck
5. A A
What is the same in
written content and a
SlideShare deck
6. They both have a story structure
There needs to be a flow through the deck, just like
there is a flow through the written piece
7. They both have sections
Written content uses
sub-headings to denote
the sections.
A SlideShare deck uses
section header slides to
denote each section of
the deck.
8. They both have calls to action
Start sending
me tips!
The calls to action can be shapes, like buttons,
text, or images.
Click here to read the
detailed data sheet Click on the
book cover to
purchase
9. They both need to be consistent with your
brand identity
Colors
Fonts
Logos
Brand voice
10. A B
What is different between
written content and a
SlideShare deck
12. Restricted fonts in PowerPoint format
SlideShare recommends you
save your presentation as a PDF
file so that fonts are preserved.
You can easily do this from
PowerPoint.
If you upload a PowerPoint file, you
are restricted in the fonts you can
use. SlideShare does not support a
wide variety of fonts in PowerPoint
format files.
13. 50%of the words in your written piece, or fewer.
This is a visual, not text medium. You will
still have text to enhance the visuals, but
not as much as the written piece.
14. 2-5xthe number of slides you would usually
create for a typical presentation
16. Create a hierarchical outline of the content
using sticky notes on a wall, whiteboard, or
table. Write down what that slide will say to
move the story along.
What is the
same
Story structure
What is
different
Sections (like
sub-heads)
Primarily
visual medium
Font
restrictions if
using PPt
format
Plan the slides
Hierarchical
outline
Select best
visual for the
message
17. You can also create the outline in Word. Use a
landscape page and a table to organize the
outline.
18.
19. Graphs show numeric data
67
54 52 49
Product A Product B Product C Product D
Product A has greater
tensile strength than
competing products
psi required to cause product failure in lab tests
20. Diagrams show processes
Invoice
entered in
system
Invoice sent
to manager
for approval
Invoice sent
to VP for
approval
Invoice
returned to
AP Dept.
Approval
entered into
system
21. Timelines show when things happen
Jan Feb Mar Apr May June
1
RFP sent
to vendors 15
RFP
response
due back
31
Vendor
selected 15
Project
initiated
31
First
version
available
for testing
30
Testing
complete
22. Make a conscious choice of the visual. The
visuals in a SlideShare deck are important. You
don’t need to hire a designer to select visuals.
You can do it yourself. No matter what your
background.
I have a Chemical Engineering degree and an
MBA – no design background at all. I figured out
a way that anyone can select a visual based on
the message they want to communicate. I call it
What Visual To Use and you can learn more
about it in this SlideShare deck.
24. What tool should you use? There is no one tool
that is significantly better than the others. As
long as you can save the deck to a format that
SlideShare supports, you will be fine. If you are
already familiar with PowerPoint, just use that.
25. There are four types of slides you will likely use
in your SlideShare deck:
Title slide
Organization slides
Narration slides
Visuals
Let’s look at each of these individually …
26. The title slide is the thumbnail that people will
first see on SlideShare or wherever your deck is
embedded. Make it noticeable.
Large enough font
so it can be read
on a mobile device
Large visual that is
easy to understand
27. Organization slides help the viewer know where
they are going at the start and where they are
during viewing.
Agenda style slide
at start gives the
roadmap
Section header
slides announce a
new section
28. Narration slides help move the viewer through
the story.
Not every slide must be visual.
Text slides are OK too.
Write narration slides in your brand voice so the
viewer hears you when they read it.
29. Most of your slides will be visuals. Make the
visual large so it is easy to see on a mobile
device and it makes an impact.
vs.
30. Direct the viewer’s attention in a visual by using
a callout. Like the one above. It makes sure the
viewer understands the message we want them
to understand.
31. Building a visual piece by piece is a good way
to keep viewer interest.
In PowerPoint you can do this with the
animation feature. But SlideShare doesn’t
support animation sequences.
So you have to create multiple slides to end up
with the same effect.
Like this …
32. How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use an
online backup
service?
Level 1
service
No
No
33. How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use an
online backup
service?
Level 1
service
Level 2
service
No
No
Yes
34. How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use an
online backup
service?
Do you watch
videos more
than twice per
week?
Level 1
service
Level 2
service
No
Yes
No
Yes
35. How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use an
online backup
service?
Do you watch
videos more
than twice per
week?
Level 1
service
Level 2
service
Level 3
service
No
Yes
No
Yes
No
36. How to decide what speed of internet
service you need
Do you
regularly
watch videos
or listen to
audio online?
Do you use an
online backup
service?
Do you watch
videos more
than twice per
week?
Level 1
service
Level 2
service
Level 3
service
Level 4
service
No
Yes
No
Yes
Yes
No
37. If you are using an image, like a screen capture,
where there is one area you want the viewer to
focus on, you can use a zoom in sequence of
slides.
Start with the full screen capture, then use a
shape to show the viewer where on the image
you want them to focus. Finish with a larger
view of just that one area of the image.
Like this …
40. Click on the Member Home link to login
Click on this link to
login
41. Decide which slides you want to have calls to
action on. Earlier you learned you can use any
object or text as a call to action (CTA) link.
SlideShare converts PowerPoint website
hyperlinks to active links in your SlideShare
deck. That means you can put CTAs anywhere
in your deck.
Because the hyperlink is a regular URL, you
can use a URL that tracks the clicks, such as a
Google Analytics campaign code.
42. You can use a unique code for each link in the
deck. You see which link the viewer clicked on if
you have multiple links to the same destination.
43. Click the image above to read a great article by
Joanna Wiebe on making your call-to-action
buttons better
44. Never added a website hyperlink in
PowerPoint? Here’s how you do it.
Select any shape, text, or image you want to
add the hyperlink to
On the tab, click the button
45. 1. Select the
Existing File or
Web Page
category
2. Enter the full
URL of the link,
including tracking
code
3. Click OK
47. You can simulate viewing on SlideShare
using the PowerPoint Show file format
A PowerPoint Show file opens directly in Slide
Show mode, so you can email the file to others
and get their input.
48. Spelling and grammar of all text
The visuals look good on different
devices (view the PPSX file on mobile
devices)
Any builds across slides
The message flows smoothly from start
to finish
Before you upload your deck to
SlideShare, test the following:
49. The fonts did not get substituted
The text aligns properly
The visuals look correct on all devices
After you upload your deck to SlideShare,
check the following:
If you find any issues, correct them and re-
upload the deck to SlideShare.
51. Embed using the iframe code
Use the iframe code that SlideShare gives you
for embedding instead of the WordPress
shortcode. This will ensure views get correctly
counted in the SlideShare stats.
Use this code to
embed in your
website
52. Watch page load times
Monitor the page load time after embedding a
SlideShare deck. The embed can sometimes
increase the load time because the page now
loads images of each slide from the SlideShare
servers.
53. You can do this!
You don’t need to be a designer
&
You don’t need special software
You can follow the process in this
deck and convert your written
content into SlideShare decks
54. 1. Select the written content you want to
convert to SlideShare
2. Plan the slides that will cover the key
messages from the written piece
3. Create the slides
4. Test the slides
5. Save as a PDF file
6. Upload to SlideShare
7. Make sure it looks correct on
SlideShare
8. Share the SlideShare deck
Here are the steps to follow:
55. SlideShare FAQ & support site
Article on Buffer blog by Kevan Lee
Article on Kissmetrics by Mauro D’Andrea
Article on Social Media Examiner by David
Waring
Other good information on using
SlideShare:
(Yes, those links are live and will take you to the articles.)