The document discusses the process of changing backgrounds in a presentation format and highlights the importance of behavioral marketing in understanding user interaction with brands. It emphasizes a culture of testing within companies and identifies key elements to test, such as button colors and layouts, to improve user experience. Additionally, it mentions statistics about tablet use and mobile website performance, underscoring the need for optimized loading times to prevent user bounce rates.

1. To change background: Open “Format” tab then click “Background”
then select “Image Fill” from drop down menu. Click “Choose” button
and select image from computer.

2. Geek Powered Studios
What is Behave2016?2
• Behavioral Marketing
conference, put on by
NY agency Bounce
Exchange
• Analyzing user behavior to
better understand your
audience and shape how
they interact with your
brand.

3. Building a culture of Testing
Testing is not a top down approach, it should be built into the core of our
company.
To change background: Open “Format” tab then click “Background”
then select “Image Fill” from drop down menu. Click “Choose” button
and select image from computer.
Ideas? Talk to your manager!

4. Geek Powered Studios
State of the CRO Industry

5. Geek Powered Studios
Why CRO?
“In the digital marketing
funnel, between traditional
SEO/PPC and the
conversion, exists UX.”

6. To change background: Open “Format” tab then click “Background”
then select “Image Fill” from drop down menu. Click “Choose” button
and select image from computer.

7. To change background: Open “Format” tab then click “Background”
then select “Image Fill” from drop down menu. Click “Choose” button
and select image from computer.

8. Geek Powered Studios
What Do We Test?How do we know what to test?
• Button Colors?
• Layouts?
• CTAs?
• Pictures?
1. We test solutions that
will solve user’s
problems
2. We test solutions that
will reduce friction
3. We use tests to fix shit.

13. To change background: Open “Format” tab then click “Background”
then select “Image Fill” from drop down menu. Click “Choose” button
and select image from computer.

14. To change background: Open “Format” tab then click “Background”
then select “Image Fill” from drop down menu. Click “Choose” button
and select image from computer.

15. 90% of all tablets ONLY have wifi
internet.
To change background: Open “Format” tab then click “Background”
then select “Image Fill” from drop down menu. Click “Choose” button
and select image from computer.
only 10% of tablets are ‘mobile’

16. Google's Simon Bolger says 74% of users will
bounce if your mobile website takes longer than
5 seconds to load.

17. Geek Powered Studios
Smart Hypothesis
“Because We Observed” “We Believe” “Will Result”
“Because we observed a majority of users
going straight to the ‘About Us’ page, we
believe that adding trust building elements
to the form on that page will result in
increased conversions.“

18. “Data will confess to anything if you torture it long enough.”